Professional Documents
Culture Documents
September 15th
Madonna case.
STRATEGIC INTENT
She wants to be a superstar.
She wanted to be a performer and businesswoman.
She wanted to control her career.
Diagnosis:
External: Relationships with people in the industry.
Understood: what would get people attention. She adapted to the audience. Renewed her
image.
Pop stars in the 1980s (Michael Jackson) (MTV-1981) The industry media is controlled by a
few larger companies.
Choice: Business-level.
Adapt to market changes.
- Differentiation strategy.
Corporate-Level
Diversified-movie, charity events, skin care.
Implementation: do it at any cost. (No sense of responsibility). Kids working-1990s. CSR
Madonna does not apply it.
VOCABULARY OF STRATEGY
Mission: general expression of the overall purpose of an organization in line with the values
and expectations of the shareholders.
Vision: desired future state of an organization.
Business model: How it will generate revenue.
PESTEL: Political Economic Social Technology Environmental Legal. Different macro factors
that affect a company.
Technology: hacking systems. Malware. Autonomous age. Hackers that work with terrorists.
Economic: block of Suez and Panama canals.
Social: Insecurity.
Political: Terrorism, blow up ships. Block shipping traffic.
Legal:
Environmental: Environmental damage from destroying ships.
What we do if we have an attack?
Would it be enough hackers to work with terrorists?