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Shortlist (Film)

Cat. No Entry Title Client Product Entrant Company Entrant Country Idea Creation Production Media
No

A01 (Food)
A01/009 00027 MARRIAGE RIDE ON EXPRESS GIN NO SARA DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo DENTSU CREATIVE X
CO.,LTD. INC. Tokyo
A01/010 00034 CLOSET" RIDE ON EXPRESS GIN NO SARA DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo DENTSU CREATIVE X
CO.,LTD. INC. Tokyo
A01/011 00035 MAMA" RIDE ON EXPRESS GIN NO SARA DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo DENTSU CREATIVE X
CO.,LTD. INC. Tokyo
A01/012 00024 LOVERS RIDE ON EXPRESS GIN NO SARA DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo DENTSU CREATIVE X
CO.,LTD. INC. Tokyo
A01/013 00025 VISITATION RIDE ON EXPRESS GIN NO SARA DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo DENTSU CREATIVE X
CO.,LTD. INC. Tokyo
A01/014 00026 TORN APART RIDE ON EXPRESS GIN NO SARA DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo DENTSU CREATIVE X
CO.,LTD. INC. Tokyo

A02 (Drinks)
A02/008 00133 RISE DIAGEO BEER GUINNESS PROXIMITY Singapore SINGAPORE PROXIMITY Singapore THE PROSECUTION
SINGAPORE FILM COMPANY
A02/017 00343 WELCOME TO LION TOKYO DRY DDB GROUP NEW ZEALAND NEW ZEALAND DDB GROUP NEW GOODOIL FILMS ZENITH Auckland
THE OTHER SIDE Auckland ZEALAND Auckland Sydney / PALACE
A02/018 00226 MILO CHAMPIONS NESTLE MILO OGILVY & MATHER VIETNAM OGILVY & MATHER LAUGHING BUDDHA Ho
VIETNAM Ho Chi Minh City VIETNAM Ho Chi Minh Chi Minh City

A03 (Fast Moving Consumer Goods)


A03/006 00098 TINY TANTRUM UNILEVER (CLEAR) CLEAR ANTI- MULLENLOWE SINGAPORE SINGAPORE MULLENLOWE BULLET Bangkok /
DANDRUFF SINGAPORE OMG! Bangkok / THE
A03/007 00099 BULLISH BOSS UNILEVER (CLEAR) CLEAR ANTI- MULLENLOWE SINGAPORE SINGAPORE MULLENLOWE BULLET Bangkok /
DANDRUFF SINGAPORE OMG! Bangkok / THE
A03/008 00100 BRIDEZILLA UNILEVER (CLEAR) CLEAR ANTI- MULLENLOWE SINGAPORE SINGAPORE MULLENLOWE BULLET Bangkok /
DANDRUFF SINGAPORE OMG! Bangkok / THE

A04 (Durable Consumer Goods)


A04/003 00169 INTENSE THERMOS K.K. THERMOS McCANN TOKYO JAPAN McCANN TOKYO SODA!
TEMPERATURES COMMUNICATIONS
A04/005 00134 STICKING TSURUYA CO., LTD. ROOF TILES ADK Tokyo JAPAN ADK Tokyo SPOON Tokyo ADK Tokyo
TOGETHER, NO
A04/010 00173 ADIDAS ODDS ADIDAS ADIDAS SHOE TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU TAPROOT DENTSU
Mumbai Mumbai
A04/011 00172 ADIDAS TALE OF ADIDAS ADIDAS SHOE TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU
TWO Mumbai
A04/014 00265 TOGETHERNESS I DO DIAMOND OGILVY BEIJING CHINA OGILVY BEIJING STINK Shanghai

A04/016 00338 KENTAUROS MOON STAR KIDS SHOES DENTSU KYUSHU Fukuoka JAPAN DENTSU KYUSHU
BROTHERS Fukuoka

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Shortlist (Film)
A04/017 00348 DA DA DING NIKE INDIA NIKE WIEDEN+KENNEDY Delhi INDIA WIEDEN+KENNEDY DIVISION Paris
Delhi
A04/018 00314 SAMSUNG SAMSUNG INDIA SAMSUNG CHEIL WORLDWIDE INDIA CHEIL WORLDWIDE CRAZY FEW FILMS
SERVICE VAN ELECTRONICS PVT. Gurgaon Gurgaon Mumbai

A05 (Cars & Automotive Products & Services)


A05/003 00140 THE METICULOUS GM KOREA CHEVROLET THE CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
GRANDPA NEXT SPARK Seoul WORLDWIDE
A05/010 00264 BINOCULARS HYUNDAI MOTOR TUCSON INNOCEAN WORLDWIDE AUSTRALIA INNOCEAN HECKLER Sydney /
COMPANY AUSTRALIA Sydney WORLDWIDE LEVEL TWO MUSIC

A06 (Retail, e-Commerce, Restaurants & Fast Food Chains)


A06/005 00028 BASEBALL MERCARI MERCARI DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo

A06/007 00366 ALL IN ONE ALIBABA FILM FRED & FARID SHANGHAI CHINA FRED & FARID FRED & FARID FRED & FARID
SHANGHAI SHANGHAI SHANGHAI
A06/009 00358 KEEPING IT REAL HUNGRY JACK'S HUNGRY JACK'S CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO CLEMENGER BBDO
SYDNEY SYDNEY SYDNEY / FINCH

A07 (Travel, Transport & Leisure)


A07/005 00021 TRAVEL WITH CHINA AIRLINES CHINA AIRLINES LEO BURNETT TAIWAN CHINESE TAIPEI LEO BURNETT TAIWAN MINDBIZ POST Taipei /
PARENTS (TVC) Taipei Taipei YUANYUAN

A10 (B2B Products & Services)


A10/001 00038 KEY ZENHOREN RENTAL DENTSU OKINAWA JAPAN DENTSU KANSAI CMC.LTD. Naha-city
GUARANTEE TOKYO ROOM /
A10/004 00284 TAXI DRIVER BAJAJ ELECTRICALS RURAL ONADS COMMUNICATIONS INDIA ONADS HUNGRY FILMS
LTD. ELECTRIFICATION, Mumbai COMMUNICATIONS Mumbai

A12 (Corporate Image & Sponsorship)


A12/001 00108 TACKLE THE RISK AIG JAPAN ACTIVE CARE TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO AOI PRO. Osaki, Tokyo
HOLDINGS Tokyo
A12/008 00345 DYLAN NEW ZEALAND FUNDING AND DDB GROUP NEW ZEALAND NEW ZEALAND DDB GROUP NEW THE SWEET SHOP
LOTTERIES GRANTS Auckland ZEALAND Auckland Auckland

A13 (Corporate Social Responsibility)


A13/001 00097 DICK THE DOG MTV STAYING ALIVE MTV STAYING ALIVE OGILVY & MATHER HONG HONG KONG OGILVY & MATHER DIVISION Paris /
FOUNDATION FOUNDATION KONG HONG KONG MATHEMATIC Paris
A13/002 00101 HARD MAN TO PEDIGREE DOG ADOPTION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO EXIT FILMS Auckland STARCOM
IMPRESS Auckland Auckland
A13/003 00102 SCARED PEDIGREE DOG ADOPTION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO EXIT FILMS Auckland STARCOM
Auckland Auckland

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Shortlist (Film)
A13/004 00103 TREEHOUSE PEDIGREE DOG ADOPTION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO EXIT FILMS Auckland STARCOM
Auckland Auckland

A14 (Public Sector)


A14/001 00354 EVERY SPEED TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO FINCH Melbourne
HAS A ACCIDENT ACCIDENT MELBOURNE MELBOURNE

A15 (Charities & Non-profit)


A15/001 00286 THE HOLD PARKINSON'S NSW PARKINSON'S J. WALTER THOMPSON AUSTRALIA J. WALTER THOMPSON FILMGRAPHICS
DISEASE Sydney Sydney ENTERTAINMENT
A15/002 00319 THE GIRL IN THE OPERATION SMILE NOM-PROFIT CHEIL WORLDWIDE Beijing CHINA CHEIL WORLDWIDE P.I.G. CHINA Shanghai /
MASK Beijing QUAD PRODUCTIONS

B01 (Food)
B01/002 00037 GO SO BIG MONDE NISSIN PECKISH STORYTELLER BANGKOK THAILAND STORYTELLER
(THAILAND) CO., LTD Bangkok BANGKOK Bangkok

B02 (Drinks)
B02/007 00307 RELEASE THE PEPSICO MIRINDA BBDO INDIA Gurgaon INDIA BBDO INDIA Gurgaon RISING SUN FILMS MINDSHARE
PRESSURE Mumbai Gurgaon
B02/008 00309 LETTERS TO MY FDC INDIA ENERZAL NIRVANA FILMS Bangalore INDIA NIRVANA FILMS NIRVANA FILMS
SON Bangalore Bangalore
B02/010 00277 PURELY YOU PURIKU DRINK SALMON HOUSE Bangkok THAILAND SALMON HOUSE SALMON HOUSE SALMON HOUSE
Bangkok Bangkok Bangkok

B03 (Fast Moving Consumer Goods)


B03/012 00380 SLEEPY P&G PAMPERS PANTS SAATCHI & SAATCHI CHINA SAATCHI & SAATCHI ANTENNA MEDIA
MORNINGS GREATER CHINA Shanghai GREATER CHINA Bangkok / SAATCHI &
B03/013 00156 CAPTURE VERENA SURE McCANN Bangkok THAILAND McCANN Bangkok PHENOMENA Bangkok
INTERNATIONAL CO.,

B04 (Durable Consumer Goods)


B04/012 00355 DAD BODS PACIFIC BRANDS BONDS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO GUILTY CONTENT
UNDERWEAR MELBOURNE MELBOURNE Melbourne
B04/013 00129 #MINOHODOSHIR NIKE JAPAN NIKE BRAND WIEDEN+KENNEDY TOKYO JAPAN WIEDEN+KENNEDY CUTTERS Tokyo /
AZU TOKYO DICTIONARY FILMS

B05 (Cars & Automotive Products & Services)


B05/001 00109 THE NISSAN MOTOR NV350 CARAVAN TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO PYRAMID FILM Tokyo
PROFESSIONAL CO.,LTD. Tokyo

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Shortlist (Film)

B06 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)


B06/006 00022 TRAVEL WITH CHINA AIRLINES BRANDING LEO BURNETT TAIWAN CHINESE TAIPEI LEO BURNETT TAIWAN MINDBIZ POST Taipei /
PARENTS Taipei Taipei YUANYUAN

B07 (Media & Publications)


B07/001 00117 100 MEAT KARUTA SHIZUOKA TV PROGRAM I&S BBDO Tokyo JAPAN I&S BBDO Tokyo
BROADCASTING PROMO
B07/002 00170 GRAVITY CAT SONY INTERACTIVE GRAVITY DAZE 2 HAKUHODO INC. Tokyo JAPAN HAKUHODO INC. Tokyo TOHOKUSHINSHA FILM
ENTERTAINMENT CORPORATION Tokyo

B08 (Financial Products & Services, Commercial Public Services, B2B Products &
Services)
B08/003 00177 SYN MUN KONG : SYN MUN KONG SMK HEALTH RABBIT DIGITAL GROUP THAILAND RABBIT DIGITAL GROUP RABBIT DIGITAL RABBIT DIGITAL
THANK YOU INSURANCE PLC. INSURANCE BY FIT COMPANY LIMITED Bangkok COMPANY LIMITED GROUP COMPANY GROUP COMPANY
B08/009 00033 THE OIL MAN ANDTAIYO HOLDINGS INSULTATION INK DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo TOHOKUSHINSHA FILM
THE MATCH GIRL CO., LTD. CORPORATION Tokyo
B08/013 00330 STAND UP MANUFACTURERS MANULIFE J. WALTER THOMPSON THE PHILIPPINES J. WALTER THOMPSON FILM PABIRKA Makati
LIFE INSURANCE CO. PHILIPPINES Makati City PHILIPPINES Makati City City
B08/014 00282 ANZ #HOLDTIGHT ANZ ANZ BANK TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE LEVEL TWO MUSIC PHD Melbourne
Melbourne /

B09 (Corporate Image & Sponsorship)


B09/003 00110 TACKLE IN THE AIG JAPAN ACTIVE CARE TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO AOI PRO. Osaki, Tokyo
CITY HOLDINGS Tokyo
B09/004 00011 I AM MUNIANDY PETRONAS PETRONAS LEO BURNETT Kuala Lumpur MALAYSIA LEO BURNETT Kuala RESERVOIR WORLD
Lumpur Kuala Lumpur
B09/017 00248 ONE MONTH U-CAN, INC. CORPORATE HAKUHODO PRODUCT'S JAPAN HAKUHODO INC. Tokyo HAKUHODO
"DADDY AND SON MESSAGE Tokyo PRODUCT'S Tokyo
B09/022 00294 SHACKLETON'S HYUNDAI MOTOR HYUNDAI MOTOR INNOCEAN WORLDWIDE SOUTH KOREA INNOCEAN ASAP Seoul / EDITIN INNOCEAN
RETURN BRAND CAMPAIGN Seoul WORLDWIDE Seoul Seoul / LOVE AND WORLDWIDE

B10 (Corporate Social Responsibility)


B10/001 00092 UNDISTINGUISHE 104 JOB BANK BE A GIVER SHAPE ADVERTISING Taipei CHINESE TAIPEI SHAPE ADVERTISING SHAPE ADVERTISING
D RESUME City Taipei City Taipei City
B10/003 00231 #3890TIGERS HEINEKEN ASIA TIGER BEER HEINEKEN ASIA PACIFIC SINGAPORE MARCEL SYDNEY DUMBFOUNDEAD VIA
TIGER BEER + PACIFIC PTE. LTD. Singapore TRANSPARENT
B10/005 00233 #3890TIGERS HEINEKEN ASIA TIGER BEER HEINEKEN ASIA PACIFIC SINGAPORE MARCEL SYDNEY DUMBFOUNDEAD VIA
TIGER BEER + PACIFIC PTE. LTD. Singapore TRANSPARENT
B10/007 00235 #3890TIGERS HEINEKEN ASIA TIGER BEER HEINEKEN ASIA PACIFIC SINGAPORE MARCEL SYDNEY DUMBFOUNDEAD VIA
TIGER BEER + PACIFIC PTE. LTD. Singapore TRANSPARENT
B10/016 00388 SENIOR TO UNI 7-11 CSR UNI 7-11 CSR ADK TAIWAN Taipei City CHINESE TAIPEI ADK TAIWAN Taipei City INNOVATE FILMS Taipei
SENIOR CARE CAMPAIGN City

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Shortlist (Film)
B11 (Public Sector)
B11/006 00052 TIME WITH MUM ROAD SAFETY DRIVER 303 MULLENLOWE Perth AUSTRALIA 303 MULLENLOWE Perth 303 MULLENLOWE 303 MULLENLOWE
COMMISSION AWARENESS Perth Perth
B11/007 00267 TRY! NOODLE KAGAWA IMMIGRATION DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo NIBAN-KOBO
CRADLE PREFECTURE PROMOTION PRODUCTIONS Tokyo

B12 (Charities & Non-profit)


B12/001 00094 I HAVE A LADY RIDGEWAY LITTLE HEARTS TBWA\SRI LANKA Colombo SRI LANKA TBWA\SRI LANKA XTEN Colombo
BEAUTIFUL HOSPITAL Colombo
B12/003 00197 #BEATME UN WOMEN ANTI-DOMESTIC BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore AZADFILM Karachi / BBDO PAKISTAN
VIOLENCE THE VIDEOGRAPHERS Lahore
B12/004 00183 ARCHIMEDES THE CAMPAIGN THE CAMPAIGN TBWA\SANTIAGO MANGADA THE PHILIPPINES TBWA\SANTIAGO HOW'S EVERYTHING
TRAJANO AGAINST THE AGAINST THE PUNO Makati City MANGADA PUNO Makati Makati City
B12/006 00147 SURIRAM PROTECT & SAVE PUBLIC SERVICE NAGA DDB MALAYSIA MALAYSIA NAGA DDB MALAYSIA FUSE ASIA Petaling
THE CHILDREN ANNOUNCEMENT Selangor Selangor Jaya / MUSTANG POST
B12/010 00381 THE BIG DEAL SYDNEY GAY AND MARDI GRAS THIRTEEN&CO Sydney AUSTRALIA THIRTEEN&CO Sydney THIRTEEN&CO Sydney
LESBIAN MARDI EVENT

C01 (Viral Film)


C01/012 00143 THE SICKEST PROTECT & SAVE PROTECT & SAVE NAGA DDB MALAYSIA MALAYSIA NAGA DDB MALAYSIA RESERVOIR WORLD
MANNEQUIN THE CHILDREN THE CHILDREN Selangor Selangor Kuala Lumpur

C02 (Branded Content & Entertainment Film)


C02/018 00058 ALICE'S WEDDING VOLVO CARS TAIWAN S90 HAVAS TAIWAN CHINESE TAIPEI HAVAS TAIWAN BIG BANG & FUZZ
Taipei / GREATLAND
C02/019 00347 THE HEARING COCHLEAR COCHLEAR CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney NOISE INTERNATIONAL CHE PROXIMITY
TEST IN DISGUISE IMPLANTS Sydney / Sydney
C02/025 00324 TOUCH OF CARE PROCTER & GAMBLE VICKS PROCTER & GAMBLE SINGAPORE PUBLICIS SINGAPORE
Singapore
C02/026 00080 PITCHING ALLIANCE CINE-CLUB ALLIANCE FRANAISE DE SINGAPORE OGILVY & MATHER JOINERY Los Angeles
FRENCH FILMS TO FRANAISE DE SINGAPOUR Singapore SINGAPORE
C02/027 00359 PITCHING ALLIANCE CINE-CLUB ALLIANCE FRANAISE DE SINGAPORE OGILVY & MATHER JOINERY Los Angeles
FRENCH FILMS TO FRANAISE DE SINGAPOUR Singapore SINGAPORE
C02/028 00360 PITCHING ALLIANCE CINE-CLUB ALLIANCE FRANAISE DE SINGAPORE OGILVY & MATHER JOINERY Los Angeles
FRENCH FILMS TO FRANAISE DE SINGAPOUR Singapore SINGAPORE

D01 (Use of Film)


D01/004 00353 CAN NOT WAIT CHINA ORGAN CHINA ORGAN HAVAS SHANGHAI CHINA HAVAS SHANGHAI HAVAS SHANGHAI / SHINEWORKS
TRANSPLANTATION TRANSPLANTATION SHINEWORKS Shanghai Shanghai

Total Entries: 77

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PR Additional

LION Auckland

TAPROOT DENTSU
Mumbai

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CHEIL WORLDWIDE
Gurgaon

CHEIL WORLDWIDE
Seoul

FRED & FARID ALIBABA Hangzhou


SHANGHAI

NEW ZEALAND
LOTTERIES

IMPACT PR
Auckland
IMPACT PR
Auckland

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IMPACT PR
Auckland

TRANSPORT
ACCIDENT

EDELMAN Mumbai GLITCH Gurgaon

SALMON HOUSE
Bangkok

PACIFIC BRANDS
UNDERWEAR

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RABBIT DIGITAL
GROUP COMPANY

ELEVEN PR DIGITAL ARTS


Melbourne / NETWORK

HAKUHODO INC.
Tokyo

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303 MULLENLOWE
Perth
DENTSU PUBLIC
RELATIONS Tokyo

BBDO PAKISTAN
Lahore

CHE PROXIMITY
Sydney
20:20 MSL Mumbai

OGILVY PUBLIC
RELATIONS
OGILVY PUBLIC
RELATIONS
OGILVY PUBLIC
RELATIONS

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