LYANA ROSLAN

Milpitas, CA | (408) 655-9827 | Lyanaxroslan@gmail.com | www.linkedin.com/in/lyana-roslan

EDUCATION
B.S Business Administration, Concentration in Marketing Exp. Grad: Dec 2018
San Jose State University
Digital Marketing Nanodegree Program Exp. Grad: Dec 2017
Udacity
A.A Business Administration with CIS and Business Emphasis Grad Date: Jul 2016
De Anza Community College

WORK EXPERIENCE
Public Content Moderator (Contract via US Tech Solutions)
Facebook Mountain View, CA Jun 2017 Present
Evaluate user feedback to market research on global consumer trends and behavior
Understand the relationship between news coverage, social conversations, and shifts in consumer sentiment to
inform Facebooks response strategy
Deep understanding and auctioning of corporate policy/content guidelines as it relates to partners and users
Send reports to software engineers regarding technical issues and bugs to make improvements on internal tools
Analyze trending public content on Facebookglobal data used to build FB platforms and future AI review
Digital Marketing Intern
Advantech - Milpitas, CA Mar 2017 Jun 2017
Curate compelling blog posts for Advantech WordPress site, promoting brand awareness and industry knowledge
Assist with press release distribution to specific target publishers and editors
Aid multiple sales teams with lead generation for specific market segments such as automation, mining, retail and
hospitality for the technology industry
Improve Advantechs e-store SEO by fixing meta tags and descriptions on product pages
Manage leads from various lead management portals using Siebel CRM
Service Banker II Oct 2014 Mar 2017
Bank of the West - Milpitas, CA
Effectively communicate, market products and identify sales opportunities to diverse client groups, making up to
40 qualified new account referrals per quarter
Implement training 101 program to increase net promoter score and assist branch in exceeding customer service
and sales goals

PROFESSIONAL AFFILIATION
Delta Sigma Pi Theta Chi Chapter, VP of Marketing Nov 2016 May 2017
San Jose State University San Jose, CA
Develop marketing campaigns across multiple channels such as Instagram, Facebook, Snapchat, & Twitter
Design digital advertisements and collaterals using Adobe Photoshop and Illustrator to promote professional
events by working with officers on event logistics
Manage internal social media outlets with a reach of 3500+ people and gained 2600+ activities in post
engagement
Initiate various tagline campaigns such as #DSPTravel and #DSPInternSpotlight that portray members
accomplishments and culture to increase organization exposure
Collaborate with VP of Corporate Sponsorship to build relationships with local businesses and develop on-
campus offerings such as event marketing and online brand-building

SKILLS
Microsoft Suite, Adobe Photoshop, Adobe Illustrator, Canva, LinkedIn Grabber, Google Analytics, Google
Adwords, Wordpress, Trello, Facebook Analytics, Siebel CRM
Intermediate Fluency in Malay

SPECIALTIES
Digital Marketing, Sales, Digital Optimization, Social Media, Content Creation, Brand Strategy, Project
Management, Communication