DRAGON FRUIT FARMING ( PITAYA Roja / Red )

Land Area : 1 hectare ( 10, 000 sq meter)

Trees/trellis to be planted : 170 trees/ post per 200 sqr meter

850 trees/ trellis

Planting season : Aug September ( to save irrigation cost)

Plant maturity : 9 mos

Harvest season : july, august and September

First harvest season / 1 hectare : average harvest

1 tree/trellis = 10 kilos

850 tree/trellis x 10 = 8500 kilos average harvest

Farm price : P 80.00 per kilo

Delivery : P 100.00 per kilo

First season

Farm price : 8500 kilos x P 80 = P 680,000

Delivery : 8500 kilos x P 100 = P 850,000

Reseller price : P 120 per kilo

FARMING CONSTRUCTION COST

TRELLIS MATERIALS

1. Steel pipe 2 x 6 = P 225

2. 9 mm = 85
3. 3 woods - Kakawate wooden post 6 feet =
4. Old tire ( tricycle tire recommended ) = P 5.00
5. Tire wire
6. Straw rope ( for tying the plant to the trellis)

Soil with Compose mixture

1. Loam soil/garden soil

2. Fertilizer - sources : from noodles factory
3. Animal waste
4. Sand
5. Alternative fertilizer - decayed sawdust sources : from wood carpentry shop
6. Pesticide - spray only during rainy season sources : Baliwag Marketing

Delivery Truck = Mitsubishi L 300 van

Mitsubishi L300 Deluxe CC with FB Body (Single AC) Manual Diesel 754,000

Dragon fruit cuttings P 75/ each source : Nueva Ecija Plantation

3 dragon fruit cuttings per Trellis

Proposed Energy sources

Motor (from Farm tractor machine) - second hand - uses P 500 gasoline per month

Energy transferred for lightning bulbs , deep well pump

Second hand battery - for storing energy from the motor

Laborers /manpower needed for Farming preparation = 5 farm assistants

Time duration : 2 months

Land cultivation
Making of trellis
Putting the trellis in the ground hole and adding cement to make it stable
Pouring of garden soil with compose mixture
Planting 3 cutting of dragon fruit in each trellis

Marketing strategy

1. Advertising through organization affiliation by contacting possible clients

2. Post advertisement in social media accounts

Selling strategy

1. Delivering harvested fruit to reseller clients nearby

2. On call delivery from phone in clients from schools, fruit stand owners
3. Making another product : dragon fruit jam which was delivered to pasalubong stores nearby

Packaging of dragon fruits

1. Crate
2. Boxes