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  • Carat Media NewsLetter-911R

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    凱絡媒體週報
    5K views14 pages
    在數位時代的世界中，數據流動不斷產出，數據管理平台(DMP, data management platform)幫助使用者從數據的觀察轉向與數據持續不斷的互動。本篇專題將分享DMP平台從建置到實際應用過程中遇到的挑戰與解決方法。

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    在數位時代的世界中，數據流動不斷產出，數據管理平台(DMP, data management platform)幫助使用者從數據的觀察轉向與數據持續不斷的互動。本篇專題將分享DMP平台從建置到實際應用過程中遇到的挑戰與解決方法。

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5K views14 pages

    Carat Media NewsLetter-911R

    Uploaded by

    凱絡媒體週報
    在數位時代的世界中，數據流動不斷產出，數據管理平台(DMP, data management platform)幫助使用者從數據的觀察轉向與數據持續不斷的互動。本篇專題將分享DMP平台從建置到實際應用過程中遇到的挑戰與解決方法。

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    Media Report

    DMP5



    (DMP, data management platform)

    DMP

    DMP

    DMPGA
    Google AnalyticsDMP DMP
    GA

    DMP


    DMP
    GRPSDMP




    DMP
    GA
    DMP
    DMP
    DMP

    DMP



    DMP

    /Georgia Tech Library


    Q /

    A



    DMPOneAD





    Q

    A
    DMP





    DMP


    = A+B


    = A+B


    = A (A+B )

    A
    ABDMP

    DMP


    A
    DMP



    A
















    * * * *
    Google * *
    Banner * * * *
    * * * *
    Yahoo * *
    Paid Banner * * * *
    Facebook * * PostAD * * * *
    Media 1 * * Banner * * * *
    Media 2 * * Banner * * * *
    Direct * * Event * * * *
    Nature
    Camapign * * Event * * * *


    DMP

    CPCCTRCTR
    30130

    DMP

    1DMP
    1,00010%60~80%

    DMP

    /()

    DMP

    model id
    success id

    /Keydesign Websites

    DMP(1)(2)(3)
    (4)CRM(5)


    Email
    CRM

    DMP

    UX



    carat.weekly@carat.com

    (02) 2717-5238 ext.9282

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