Professional Documents
Culture Documents
Rachel Power
LSE Careers Service
Case studies are increasingly widely used
in recruitment
Consulting management, economic
Marketing new products, market growth
Finance acquisitions, new ventures
Digital industries new idea launch
Energy exploration of new markets
Non-profit improving outcomes
Case study used to assess
motivation, fit and skills
Problem
Interpersonal Leadership
solving
analyse communicate impact,
breadth & get to point confidence
depth collaborate maturity
logical relate at comfort with
structure different ambiguity
quantitative levels drive &
integrate enthusiasm
Maths practice
The number of wi-fi hot spots in US last year
was 72,000: up 60% from year before.
How many wi-fi hot spots were there the year
before?
External Internal
factors factors
state of
industry competitors customers
business
Your structure v frameworks
Structure & headings Frameworks dont force
Profitability: P= R C Porters 5 forces
Enter market: 4 Cs
financials Kotlers 4 Ps
market growth
competition
government/reg
Cost benefit analysis
SWOT
Tips for case study interview
Take clean notes figures, structure
Ask questions and listen to answers
Dont worry if you get figures wrong, continue
Maintain eye contact
Think out loud logical process matters
Dont force a framework
Conclude = you are going to meet the client,
what would you say, NOT a description of
everything you have considered
Recommendations trade offs
Estimates and brainteasers
Estimate the number of petrol stations in the
UK
Structure 2
Products/Pricing, Competitors, Customers
You can prepare for case study
interviews
Firms websites
Read business news
Brush up your maths (formulae, percentages)
Practise with friend, group
Friend interviewer, evaluate under headings
and give you feedback
Resources
Wetfeet Ace the Case, Vault guide to case studies
Business Schools: Harvard, Wharton, Chicago
The Case Study Handbook, William Ellet
Case in Point, Mark P Consentino
http://www.casequestions.com
McKinsey, Bain, BCG etc
www.mbacase.com