Professional Documents
Culture Documents
Alexandra Esparza
MBA Candidate at the Yale School of Management,
May 4, 2016
Company Background
Staying Power: Founded by Schoen family in 1945
Largest DIY mover in the US, with ~ 50% market share; one of the largest
storage players nationally as well
3 year CAGR of 7%
Margin Expansion since 2010 and ongoing: EBITDA Margin +33% in 2015, +36% in LTM; Profit
margin ~14% in LTM
Founding family has ~50% stake, speaks to skin in the game, have been able to execute
Relatively clean balance sheet, and a special dividend every year since 2011
The Best at What They Do
- The most storage coverage in NA, 50% market
share in otherwise fragmented DIY moving
space
Source:AMERCO - Innovating on secular trends in the moving
industry (i.e. Pick-up U-Boxes)
Millennial Engagement Drives Growth
Millennials are now the largest US demographic segment, with ~75mm, and a median age of 25
Millennials increasingly moving in cities; evidence that they delayed marriage but may follow Gen Z
to suburbs, potential great market for DIY movers that is underappreciated. Set to capture any
uptick in family formation or moving in this demographic as there is pessimism around this group.
High affinity for DIY, and can be expected to prefer U-Hauls lower prices relative to full service
movers
Evidence suggests this generation is more willing to take on DIY projects vs. previous generations
DIY makes sense for anyone with fewer positions, smaller apartments, no need for a full service mover
U-Haul especially practical for short-distance moves in in urban environments, where millennials
tend to live.
Way for the consumer to save money, but brand isnt just a low-end solution
Implemented marketplace for moving helpers, with room for tech integration
Can continue to consolidate fragmented DIY space which is appropriate for this large demographic
Seamless moving experience (cited as one of the most stressful life experiences)
Storage units delivered to customers door
Scheduling via app
All supplies and add-ons available at U-Haul point of sale
Engaging millennial users with Instagram truck graphics campaign; improves the user experience and promotes
brand awareness in a very effective and clever way
UI is Easy to Use and Differentiating
High Brand Awareness is Extremely
Valuable
Convenience:
Consumers are generally ignorant about the moving industry, too many options, lots of
scams, unwilling to do research
Preference for known, safe brand
Moving is a huge pain-point, and the most seamless experience wins
Point of Sale supply purchases; one-stop experience
Pricing:
Packing supplies are cheaper vs. competitors, and experience significantly cheaper vs. full-
service movers
Still, U-Haul can afford a high markup on supplies
17x on FY17 yields price target of $502/share, plus potential for other
corporate actions
*Ending 3/15/17
Catalysts
Additional Wall Street coverage, re-rating, greater visibility of the
company
Risks