Stakeholder Mapping Tool

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 STAKEHOLDER MAPPING

What is stakeholder mapping?

Stakeholder mapping is a powerful tool to help you influence your

matrix environment and to get things done for you and your team

Helps you objectively think about the different people in your matrix
context or network

Helps you allocate scarce resources

Defines the best influencing strategy to use in each situation

Builds organisational awareness

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 GROUPS OF STAKEHOLDERS

To maximize work conditions, there are three crucial groups that

continuous management by leaders, so they:

Manage up Manage across Manage in

Working with senior Working with the leaders of
leaders to produce clarity other efforts in the matrix to
and alignment for the produce integrated
joint-work in question solutions. Generally will be
your peers
Managing the conditions to
produce the climate
experienced by matrix team
members and other
contributors to the joint-
work. This is about your
team

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Process of mapping stakeholders
 WHO ARE MY STAKEHOLDERS?

STEP 1
Is it important to identify all relevant stakeholders in your own network
UP ACROSS IN
Think mainly in terms of individuals Think mainly in terms of individuals or Think of the people in your joint work
and list their names. teams (mostly would be peers) team.

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 PLOT YOUR STAKEHOLDERS
STEP 2
Plot your stakeholders based on level of importance thinking about the Power
of Stakeholders along the Y-axis and Interest of Stakeholders along the X-axis.
Critical

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9
8
Power of Stakeholders
How important am I to them

7
6
5
4
3
2
Not at all

1 2 3 4 5 6 7 8 9 10
Not at all How important are they to me Critical
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Interest of Stakeholders
 PLOT YOUR STAKEHOLDERS
STEP 3
Once you have plotted the stakeholders, draw a line vertically and horizontally running
through the middle and write the following in each of the quadrants. You now know
what action to take based on the importance of the stakeholder relationship.
Critical

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9 Key Player Key Stakeholder
8 Keep informed Focus energy here
Sustain relations
How important am I to them

Get interested
Power of Stakeholders

7
Shared agenda
6
5
4 Dont focus here Improve your influence
3 Keep informed only Keep informed
Show consideration
Not at all

2
1 2 3 4 5 6 7 8 9 10

Not at all How important are they to me Critical 7

Interest of Stakeholders
 PROMPTS FOR THINKING

What business or emotional interest do they have?

What motivates them most of all?
What information do they want from you? How do they want it?
What is the best way of communicating your message to them? What is their current
opinion of your work?
Who influences their opinions generally, and who influences their opinion of you?
Do some of these influencers therefore become important stakeholders in their own
right?
If they are not likely to be positive, what will win them around to support your project?
If you do not think you will be able to win them around, how will you manage their
opposition?
Who else might be influenced by their opinions? Do these people become stakeholders
in their own right?
How do I/the team build social capital via relationships how do I get some credit in the
bank?

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 WORKING ON YOUR INFLUENCE

How confident are you have put them in the correct current place?
(Stakeholders are not in the right spot, this will make it more difficult for you to deliver and it will be necessary to move them so that you can
create conditions for success)

Which ones do you need to move or influence in order to deliver your agenda?

Take any one of the stakeholders you want to influence and jot down some key
observations about this person, your relationship with them, and the reality.

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 WORKING ON YOUR INFLUENCE

Which influencing strategy will you use to move them and why?

How are you going to communicate with them?

What do you need to be careful about?

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 Stakeholder

Current
position

Desired

Key message

Degree of
difficulty

Their
influences /
network

Who or what
can help

Influencing
Strategy

when

One-off or on
going
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YOUR INFLUENCE PLAN
 WORKING ON YOUR INFLUENCE

Making others feel valued by involving them in decision making and

Empowerment
giving them recognition
Interpersonal
Identifying and addressing other peoples concerns
awareness
Bargaining Gaining support by negotiating a mutually satisfactory outcome
Relationship Establishing and maintaining constructive relationships with people that
building you may need to influence
Organisational
Identifying and getting support from key people
awareness
Common vision Showing how ideas support the organisations broader goals
Impact Choosing the most interesting, memorable or dramatic way to present
management them
Logical
Using logical reasons, expertise or data to convince and persuade others
persuasion
Coercive Using threats or pressure to get others to do what you want

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