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2011 C2C
3:2 2008 3 B2C
C2C 6 4

C2C

5-6
100
2009
6

11 11
11 11-11

##1.7
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2010 B2C
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100%

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UV

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2006
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2007 xx

2008 B2C

TP

2009

2010

12

C2C

2011

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2 (2)
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3 2

2005

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TPThird
Partner Taobao
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2011
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2007

2009

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2011

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5 (1)
(1)

2011 10
6000 30000
60000 10 3000

2011 8 9

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5%
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1000
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2010

001,002,003 2%

005,006,007,008,009 10%

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2010 TP P4P

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8 (4) (4)

2010
2010 2011

2 1 2
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8

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9 (1) (1)

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2
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10 (2)
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2005
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70 100
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11 (3)
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21 (2)
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26 (4)
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27 (1)
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28 (2)
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47 (3)
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100
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CPS(Cost Per Sale)


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