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2011 C2C
3:2 2008 3 B2C
C2C 6 4

C2C

5-6
100
2009
6

11 11
11 11-11

##1.7
10 40

2010 B2C
B2C

100%

33 50
UV

UV UV UV
UV

2009 UV

= x

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1 (1)
(1)

2006
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2007 xx

2008 B2C

TP

2009

2010

12

C2C

2011

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2 (2)
(2)

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3 2

2005

2007 1

2009

TPThird
Partner Taobao
Partner

2011
B2C

2007

2009

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TP

2011

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5 (1)
(1)

2011 10
6000 30000
60000 10 3000

2011 8 9

WWW.92XIUXIAN.COM
6 (2) (2)

5%
15% 30%

1000
1

2010

001,002,003 2%

005,006,007,008,009 10%

010,011,012,013,014,015,016 4%

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7 (3) (3)

2010 TP P4P

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8 (4) (4)

2010
2010 2011

2 1 2
1 5
5
8

O.SA

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9 (1) (1)

VIP


2
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10 (2)
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2005
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70 100
99 5 3
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90


60 39
139 29


29
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11 (3)
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2007 C2C

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11
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15 (2)
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16 ////(1)
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21 (2)
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5 100 10 110

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23 (1)(1)


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24 (2)(2)

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25 (3)(3)

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26 (4)
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27 (1)
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1300 1500
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28 (2)
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x xx xxx

100 110 100


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CR-V

2011

29 (3)
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5 9
10 8 20 75 100 6

7 9
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7 93

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20
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47 (3)
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A B C

10 12 15

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UV
UV

30 40 44 110%

UV 32 45 41 91%
1000 840 84%

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100
2 10
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48 (4)
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A B

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49 (5)
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2-3-4

79.2 8

2%
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5%-10%
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UV / IPV_UV
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100

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100
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CPS(Cost Per Sale)


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3
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UV
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150
89

1.
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100%

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