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    Jairo Lugo-Ocando
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    This conference will mark the contribution of one of the major critical scholars in our field, Professor Jacquie L’Etang, who retired from Queen Margaret University in November 2015. ​ Professor L’Etang has been a major influence on the development of the field since she began writing on public relations in the early 1990s. A prolific and imaginative scholar, she has always challenged boundaries, assumptions and models of public relations. Her work unmasks and deconstructs power relations both within and outwith the academy, and prompted new ways of thinking about the field and its practices. Twenty years after her first seminal contribution with Magda Pieczka, Critical Perspectives in Public Relations (International Thomson Business Press, 1996), the scholarly field of public relations is increasingly interdisciplinary, multi-paradigmatic and more open to critique and challenge than ever before. ​ In this conference, we use as our starting point the original meaning of history, which has its roots in the Greek word ἱστορία , translated by the Romans as 'historia' meaning ‘an inquiry’ or ‘knowledge acquired by investigation’. The theme of history reflects Professor L’Etang’s interest in historical inquiry, but we also use it generatively, as a springboard for engaging with interdisciplinary, critical and complex issues in the present as well as the past, that public relations scholarship needs to address. In this sense, history has a place in contemporary experience and historical excursions are necessary whenever the present is being investigated.

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    ‘PR and society: The generative power of history in the present and future’

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    This conference will mark the contribution of one of the major critical scholars in our field, Professor Jacquie L’Etang, who retired from Queen Margaret University in November 2015. ​ Professor L’Etang has been a major influence on the development of the field since she began writing on public relations in the early 1990s. A prolific and imaginative scholar, she has always challenged boundaries, assumptions and models of public relations. Her work unmasks and deconstructs power relations both within and outwith the academy, and prompted new ways of thinking about the field and its practices. Twenty years after her first seminal contribution with Magda Pieczka, Critical Perspectives in Public Relations (International Thomson Business Press, 1996), the scholarly field of public relations is increasingly interdisciplinary, multi-paradigmatic and more open to critique and challenge than ever before. ​ In this conference, we use as our starting point the original meaning of history, which has its roots in the Greek word ἱστορία , translated by the Romans as 'historia' meaning ‘an inquiry’ or ‘knowledge acquired by investigation’. The theme of history reflects Professor L’Etang’s interest in historical inquiry, but we also use it generatively, as a springboard for engaging with interdisciplinary, critical and complex issues in the present as well as the past, that public relations scholarship needs to address. In this sense, history has a place in contemporary experience and historical excursions are necessary whenever the present is being investigated.

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    © All Rights Reserved
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    143 views3 pages

    PR and Society: The Generative Power of History in The Present and Future'

    Uploaded by

    Jairo Lugo-Ocando
    This conference will mark the contribution of one of the major critical scholars in our field, Professor Jacquie L’Etang, who retired from Queen Margaret University in November 2015. ​ Professor L’Etang has been a major influence on the development of the field since she began writing on public relations in the early 1990s. A prolific and imaginative scholar, she has always challenged boundaries, assumptions and models of public relations. Her work unmasks and deconstructs power relations both within and outwith the academy, and prompted new ways of thinking about the field and its practices. Twenty years after her first seminal contribution with Magda Pieczka, Critical Perspectives in Public Relations (International Thomson Business Press, 1996), the scholarly field of public relations is increasingly interdisciplinary, multi-paradigmatic and more open to critique and challenge than ever before. ​ In this conference, we use as our starting point the original meaning of history, which has its roots in the Greek word ἱστορία , translated by the Romans as 'historia' meaning ‘an inquiry’ or ‘knowledge acquired by investigation’. The theme of history reflects Professor L’Etang’s interest in historical inquiry, but we also use it generatively, as a springboard for engaging with interdisciplinary, critical and complex issues in the present as well as the past, that public relations scholarship needs to address. In this sense, history has a place in contemporary experience and historical excursions are necessary whenever the present is being investigated.

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    © All Rights Reserved
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    of 3

    EUROPEAN COMMUNICATION RESEARCH EDUCATION

    ASSOCIATION: ORGANISATIONAL AND STRATEGIC


    COMMUNICATION SECTION
    CONFERENCE IN HONOUR OF JACQUIE LETANG
    EDINBURGH 13th-14th NOVEMBER 2017

    DAY 1
    8-30AM COFFEE - 9AM WELCOME

    9.30 -11AM - PANEL 1 CORPORATE/ORGANISATION STUDIES (Chair: Magda


    Pieczka)
    PAT CURTIN - "How Employee Relations Shaped and Maintained U.S. Corporate Welfare: A
    Historical Overview"
    ANNE CRONIN - Public relations capitalism: social contract, commercial promises and a new
    politics of the public
    TERESA RUAO, ANA LOPES & CLARISSE PESSOA - "Organizational Identity built in
    temporary organizations: sharing a different past to create a common present"
    JO FAWKES - "The contribution of public relations to 21st Century promotional culture
    JAIRO LUGO-OCANDO Yes Sir! Lets grow oil: Why post-colonialism and
    counterinsurgency can help explain the rise of CSR and PR in the Global South.
    COFFEE 11-11.30AM

    11.30-1PM - PANEL 2 RHETORIC/CRITICAL PERSPECTIVES (Chair: Kay


    Weaver)

    OYVIND IHLEN - "Relativism and Conflict: Rhetorical Perspectives in Public Relations


    STEPHEN MACKEY "Memory as part of the rhetorical metaphysics of public relations"
    MARGARIDA KUNSCH & ELSE LEMOS - "Public Relations and the social, communitarian
    and critical perspectives in Brazil: pioneering and resistance"
    KAY WEAVER - "LEtang and the intervention of critical perspectives in public relations"
    LEE EDWARDS - History, racialisation and intersectionality in the contemporary occupational
    field
    LUNCH 1PM-2PM (Including a screening of the film Black
    Snow)

    2-3.30PM - PANEL 3 FEMINISM AND PR (Chair: Lee Edwards)

    KATE FITCH - "The PR body: Gender and embodiment in public relations"


    BEGUM EKMEKCIGIL - "Public Relations Industry in Turkey: Women in Public Relations
    CLEA BOURNE - Organising silence in financial markets: Engaging with contemporary
    feminist history to explore silence as strategic communication"
    LIZ YEOMANS - "Striving for balance? Emerging feminisms in Public Relations"
    JENNIFER VARDEMAN-WINTER - "The inclusivity of identity in public relations: Reflecting
    on the relationship between intersectionality and public relations in the socio-political context of
    the 2017 Women's March"

    COFFEE 3.30-4PM

    4-5.30PM PANEL 4 HISTORY, IDENTITIY AND NATIONALISM (Chair: Ian


    Somerville)

    IAN SOMERVILLE, DAVID MITCHELL & OWEN HARGIE -"Sports promotion and the
    construction of identity in Ireland: Nationalism, social exclusion and the Gaelic Athletic
    Association (GAA)"
    KEVIN HORA - "A discourse analysis of Jonathan Dean Swifts Drapiers Letters: public
    advocacy and new nationalism in Ireland, 1724-5."
    MELISSA JOHNSON - Communicating Identity Histories in Ethnic Museum Public
    Relations
    JOHN JENKS - "Creating Experts: The Information Research Department and Access to
    Knowledge, 1947-1977"

    DINNER 7-30PM

    DAY 2

    9.30-11AM PANEL 5 PR AND POLITICS (Chair: Oyvind Ihlen)


    DOMINIC WRING - The Doctrine of Original Spin: PR in the first age of political
    communication.
    RUTH GARLAND - "Serving the public or politicians? An historical analysis of the changing
    role and position of UK government press officers in the age of political spin.
    GARETH THOMPSON Filmic visualities of peace and transnational co-operation: The United
    Nations public information films of Thorold Dickinson."
    RYSZARD LAWNICZAK - "Critical overview of the U.S. strategic communication and public
    diplomacy after WWII: from democracy promotion to democracy defence.
    CAMILLE REYES - PR in the Master's House: Public relations and activism.

    COFFEE 11-11.30PM (Including a screening of The History of


    Communication Professionals: Finland)

    11.30-1PM PANEL 6 PR HISTORY AND HISTORIOGRAPHY (Chair: Kate Fitch)

    JULIA JAHANSOOZI & VIRGINIA MCKENDRY - Canadian PR History


    STEFAN WEHMEIER - "Progress and its problems: A comparison of different approaches to
    public relations history."
    DERINA HOLTZHAUSEN - "Jacquie LEtang and postmodern historiography."
    JOCHEN HOFFMAN - "We have become what we ought to be. A meta-analysis of US-based
    Public Relations textbooks.

    LUNCH 1-2PM

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