Executive Summary

Heaven Driven is a newly established small business, primarily involve in providing condoms
through a variety of flavors which are suitable for men especially teenagers who enjoy satisfying sex
lives while concerning their safety. The range of our condoms includes a kaleidoscope of colors,
textures, sizes and tastes in which customers can select the ones that perfect fit with their love-
lifestyles.

Our products will be first launched in convenient stores, supermarkets, and other retail stores in
Albay which can be found easily and close to our target customers. The company also plans to expand
the business in other provinces in Philippines.

Heaven Driven will engage in a subcontract with a manufacturing enterprise to assist the
company in supplying condoms. We mainly focus on generating ideas of product design, conducting
marketing researches, and modifying products to meet customers wants.

Our special product is the Extra Sensitive which will be introduced to the customers as the
thinnest condoms in our latex range while still providing the same high level of reassurance and
protection.

We expect our business to have a total initial investment of approximately 500 thousand Pesos with a
payback period of approximately 2 years. Heaven Driven will generate net profit margin about 8.7% on
average over five years with return on investment approximately 50.8% and return on equity
approximately 62% over five years.

Heaven Driven requires quite a large amount of investment and due to the fact that the
business involves with the manufacturing process, raw material is a very important resource in the
operation. Besides, marketing efforts would be another driving factor to generate companys revenue.
Company Profile

Heaven Driven Company Limited is a newly funky condom brand which has broken the old design to
deliver a new range of condoms packed with cool and funky fun. The company's core business is
providing, marketing and developing high quality male condoms that satisfy our customers.

The brand represents superior products as a result of advanced manufacturing technology implemented
a wide range of technical skills overseas. Our high-quality brand, "Heaven Driven" promises "You can
trust Heaven Driven products."

We stand behind our products with a complete 100% money-back guarantee. The distributions can be
accessed easily. In addition, we are ready to deliver our products within 24 hrs, after our customers
place an order. The shipping, packaging and billing is totally confidential. That is to say we have a duty
to fully satisfy our customers, stockholders, employees, our associated companies, and their families
throughout our business. We absolutely promise the involving parties progress as a company in order to
guarantee their satisfaction. We would like to tell the world that we are extremely proud of the
compliments as well as complain on our products and services.

There are competitions in this industry in Philippines. Whoever are the competitors, we will do our best
effort to achieve customer satisfaction and support for our "Heaven Driven" products.

Vision
To be the leader of the sex supporting company by serving the unlimited happiness and
especially perfect security that have done by new type of condoms and other products in
Thailand.

Mission
Promising to provide the new type of condoms that focus on Filipino people sense and
support with Pinoy taste.
Ensuring all customers that our products can protect any types of diseases which can be
infected through sex for 100 % absolutely.
Attempting to support people in society to concern about having secured sex.

Goal
To encourage Heaven driven to be a well-known superior sex products within 2 years.
Product Design

Overall

Since Heaven Driven is providing condoms, our products will look unique, perfect, and, colorful but
enduring and comfortable to fit as well. In addition, our different flared shapes make them easier to put
on and more natural and sensitive when they use our condoms.
Decoration
Our condoms will be extra thin with varying sizes, lengths, and widths which give a "closer"
fit.
Also adding some eye-catching features that make the products look attractive and
stimulate customers to purchase.
Together with the containers which are colorful and provide the methods of using condoms.

Open Hours
Heaven Driven Company Limited Head Office hours is 8:30am 6:00pm.
Our shops will operate 24 hours.
For the operation hours of those agents like convenience stores, supermarket, and other
retail stores are subjected on their normal time basis.
Marketing Plan

Marketing Objectives

To introduce and launch our products in the Philippines.

To distribute our products to other provinces in the Philippines.

Marketing Mix

Product: As Heaven Driven brand condoms being made from

premium quality, it helps reduce the risk of pregnancy and sexual
diseases. Our brand provides wide range of condom design, an
advanced material so strong, durable, silky soft condom and condom
with lube for a natural experience. Also, it can be made much
thinner with special flavors such as mint, aloe, green tea, orange,
chocolate candy, liquor and etc. Our brand condoms are designed
various size; XL, L, M and free size.

Price: Heaven Driven prices on condoms are really indifferent

compared to other places. The price for a box of three ordinary condoms
is approximately 30 Baht, The price for a box of three condoms with
flavors is approximately 40 Baht. The price vary depend on size, design
and lube.

Place: The location of our head office is on 19th floor, Towersuites,

Legazpi city and our store is right there next to the building which will be
near our main target. Our products can also be found in many drug
stores, small retailers and online stores.

Promotion: The difference between the price on the box of three and the box of one dozen equals
for a 25% discount. When purchased in a package of two dozen, the price drops more than 40%. For
Valentine campaign, we give buy one box get one free to increase use of condoms and help to
lower infection rates (HIV).
Target Market Segmentation

The market can be segmented into major and minor target groups which are;

Major target market:

- Male and Female
- 18 50 years olds
- Middle to high income
- Health Centre and Hospital
- Food and Drug Administration

Minor target market:

- Customers who prefer to have safe sex
- Sexually active teenagers
- Night club people
- Nightlife travelers

Competition Profile (SWOT Analysis)

S Strength
Innovation in product features and quality
Availability of raw materials
High product safety
Almost essential for sexual activity
Available in many sizes, colors, and flavor to attract more consumers
Increasing awareness and increasing of sales
Using condom to avoid HIV

W Weakness
The company is the new comer in the industry. Therefore, it affects the company image and
credit.
Unable to advertise directly
Surrogate advertisement for condom
Social, culture, and traditional hindrances
Not 100% completely guarantee on pregnancy control
Easy for duplication in product designs

O Opportunities
Rapidly advancing technology makes manufacturing more efficient, less costly and more
effort can be placed on distribution
There is an increase in number of persons who enjoy the night life.
People concern more about their health and safety.
 Many shops are available for condom to be one of their products.
The Ministry of Public Health supports and encourages more on Poktoong campaign. This
means they encourage people with use condom.
T Threat
Lots of competitors in the market.
Society the Roman Catholic Church generally opposes condom usage.
Masturbation and the using of sex toys
Trade barriers government restriction on advertising
Limitation of brand loyalty
Market Strategy

Advertising Method

We are offering free product samples in the advertising method in the beginning stage of launching our
products. In addition, we select the World Aids Day and other related events as the appropriate times
for introducing our products. Since, we are hoping that these events would definitely give us an
opportunity to attract people and probably make our target market aware of our products.
Consequently, they may be interested in purchasing condoms.

The next step is to place advertisement in newspaper, magazine, spot radio, and through
guideline websites since we also have our own website for customers to search for information of the
products if they are interested. Moreover, after-sales services are available such as online live chat for
the customers to comment of the product quality and online guidelines regarding sex and condom
usage. In addition, the product will be joined with the physician prescription (Dr).

We are also planning to distribute our products to other provinces as well; the same advertising
method would also be used at the opening stage of the expansion of the products.

E-Commerce
For online marketing, customers can visit our website by clicking banner ads in many popular websites
such as google.com, yahoo.com, Facebook.com, and etc. or entering the website directly at
www.heavendriven.com. The website will be providing the company background, our products,
promotions, location, shop online, live chat, and contact us.

Company Background: shows the background of Heaven Driven Company Limited.

Our products: provides both names and prices of all products that are currently launching in
the market.
Promotions: shows all promotions of our company to potential customers.
Location: shows the clear map and address of our head office and our store.
Shop Online: allow customers to place the orders via our websites.
Live Chat: offers after-sales services of answering customers enquiries and allows them to
give comments.
Contact us: will provide for visitors to make some comments or to ask some questions
about our product.

As we know that the color of Heaven is White. So we will use blue and white as main colors for the
website. The cool color tones (blue, white) on our website not only can create relaxing feeling to the site
visitors but also means suggests sky (simple life, paradise), clearness, stability, restfulness, and pureness.
Organization Chart

Management Summary

1. Management Role

Strategic planning and managing the resources of the company as a whole.

Also responsible for the operation of distribution with the assistant of General Manager.

2. Marketing Role

Generating and executing marketing plan of the business and public relations.
Creating new campaigns and promotions to attract the customers.
Creating the brand associate and brand awareness to the customers in order to gain the brand
equity such as brand loyalty.

3. Finance & Accounting Role

Responsible for financial management and planning. Control all about the revenues and
expenses.
In addition, the person taking the role will also be an accountant responsible for providing,
organizing, and managing financial statements in the company.
Financial Statement

PRODUCTION COST 400,000.00

Raw Materials 200,000.00
Machinery 120,000.00
Utilities Expense 80,000.00
OTHERS 100,000.00
Rent Expense 30,000.00/month
Salary Expense 40,000.00/month
Miscellaneous 30,000.00

TOTAL 500,000.00
Conclusion

The indicator of Heaven Drivens accomplishment is the revolutionary range of condoms that
targeting on men, particularly teenagers and providing softer and much more flexible as they are
clinically proven to enhance sensation and combine the strength of premium latex with the sensitivity of
ultra-thin condoms. In short, it feels like the closest thing to wearing nothing.

Moreover, we are launching Gimme More which is considered to be the ultimate selection of Heaven
Drivens condoms with intense and extra pleasure ribbed offering sensations which are unique and
perfect for both partners.

In the near future, we also plan that we will organize a Condom Fashion Show by Heaven Driven which
allows university students to demonstrate their creativity using our products to design the clothes. The
objectives of this event are to make people becoming aware of safe-sex, to entertain and fill them with
related knowledge, and to promote our products as well.

Heaven Driven is also provides an easy access to information about the products which is our location
and the website that we created for the convenience of our customers.

Based on our financial estimation, we are generating the net profit in the first year with the payback
period of approximately 2 years and 1 month which is quite good considering having to pay off the long-
term debt at the same time whereby this debt would be paid off with in 3 years.
Therefore, based of our information gathered, researches, planning, and analysis, we strongly believe
that Heaven Driven is a potentially successful business.