STANDARD OPERATING PROCEDURES (SOP) FOR BLIL [Bangladesh Lift Industries

Limited]

A. Businesses that we operate:

1. Property Lifts
2. Property Generator
3. Property Air Conditioner
4. Property Forklift
5. Operation and Maintenance
6. Spare Parts

B. Sales is mainly divided into THEE Areas:

1. Private Sales
a. Domestic Zone
b. Industrial Zone
2. In House Sales
a. RIP
b. PIP
3. Govt. Tender Sales

1. Private Sales
a. Financial Institution
i. Banks
ii. Merchant Banks
iii. Insurance
iv. NGO
v. EPZ

b. Non-Financial Institution
i. Real Estate
ii. RMG
iii. Group of companies
iv. Hotel
v. Shopping mall
vi. Hospital
vii. Pharmaceutical
viii. Private Universities

C. Uniform Sales Strategy Procedure:

Customer lead identification by survey or reference
Primary data collection by sales executives
Identify and filter data according to grade A B and C
o Grade A elite clients with specific requirements, purchase in bulk
o Grade B niche clients, ready to purchase, customized specifications
o Grace C future clients, to be nurtured for at least 6 months

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 After identification, data is converted to secondary data by assessing client
requirements
Meet and greet clients, arrange for a formal presentation/meeting
Timeline identified for client requirements
Consult with principal for best price quotation
Price negotiation/bargaining with the client
Best prices offered and buyer agrees
o PI (Proforma Invoice) generated and customer is offered to open L/C
(Requires IRC Certification)
o 50% local payment collected for L/C customers.
60% advance payment is collected for other customers/deed of agreement signed
Chief Lift Engineer approves required drawing as per client requirements.
SCM arrange to place order with the principal
Production timeline may vary (as mentioned in deed of agreement)
Goods arrive at port (shipment date may vary)
Rest 40% payments collected for goods clearance from Bangladesh customs.
Goods at site timeline may vary depending on vessel unloading, C&F clearance
Installation begins
QC begins
Civil work required
Testing & Commissioning begins
o Rest 50% local payment is collected for L/C customers.
Successfully handover the elevator and closing the deal.

D. Sales Unit Organogram:

GM, SALES

AGM, SALES HOS

DM/AM DM/AM

SALES EXECUTIVES SALES EXECUTIVES

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 E. Charter of Duties:

GM

Provide day-to-day leadership and management to a service organization that mirrors

the adopted mission and core values of the company. Bottom line: Build a beautiful
company.
Responsible for driving the company to achieve and surpass sales, profitability, cash
flow and business goals and objectives.
Responsible for the measurement and effectiveness of all processes internal and
external, provides timely, accurate and complete reports on the operating condition of
the company.
Spearhead the development, communication and implementation of effective growth
strategies and processes.
Collaborate with the management team to develop and implement plans for the
operational infrastructure of systems, processes and personnel designed to
accommodate the rapid growth objectives of our organization.
Motivate and lead a high performance management team, attract, recruit and retain
required members of the executive team not currently in place; provide mentoring as a
cornerstone to the management career development program.
Act as lead client-care officer through direct contact with every client and partner.
Assist, as required, in raising additional capital at appropriate valuations to enable the
Company to meet sales, growth and market share objectives.
Foster a success-oriented, accountable environment within the company.
Represent the firm with clients, investors and business partners.

HOS/AGM/MANAGER

Design and implement business strategies, plans and procedures

Set comprehensive goals for performance and growth
Establish policies that promote company culture and vision
Oversee daily operations of the company and the work of executives (Marketing, Sales,
Finance, etc)
Lead employees to encourage maximum performance and dedication
Evaluate performance by analyzing and interpreting data and metrics
Write and submit reports to the COO in all matters of importance
Assist COO in fundraising ventures
Participate in expansion activities (investments, acquisitions, corporate alliances, etc.)
Manage relationships with partners/vendors

DEPUTY MANAGER/ASSISTANT MANAGER

Assist the manager in organizing, planning and implementing strategy

Coordinate operations
Ensure schedules and objectives are met
Supervise and motivate staff
Monitor operating costs, budgets and resources
Communicate with clients and evaluate their needs and specifications
Create reports, analyze and interpret data
Drive recruitment process and training and development

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 Secure adherence to companys policies and guidelines

SALES EXECUTIVE

Researching and identifying sales opportunity, generating leads, target identification

and classification.
Maintain relationships with clients by providing support, information, and guidance;
researching and recommending new opportunities; recommending profit and service
improvements.
Reaching out to new customers and making presentations or pitches outlining the
benefits of our product/services; understanding the client requirements and then
customizing the product/services as per their needs.
Prepare reports by collecting, analyzing, and summarizing information;
Contributes to team effort by accomplishing related results as needed.
Maintaining relationship with all potential and existing clients.
Ensuring proper servicing and after sales support to clients.
Data reporting to management and gathering market intelligence.
Assist the manager in organizing, planning and implementing strategy.

Drafted By:
A Z M Faisal
Assistant Manager, Sales, BLIL
ID: 178027

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