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 Apex Educational Academy Ph-4168143

Job depcriPtion qxamPle 1: .

Job DeseriPtion . SNP Co .Ltd

'l . -: -.. .. :-i. '1.': ' :-:
' -
Tftle: Salesand'MarketinQ Executive
Repqrts to: Sales and Marketing Director, Newtown--
Based at:'sparkly' New Products Co Ltd,'Teehnology Housg Newtown:
Job purpose:
To plan and carry out direct marketing and sales activities, so as to
maintain and develop sales of SNP's ABC rnachinery range to UK major
accounts and speQfiers, in accordance with agreed business plans'
Key responsibilities and accountabilities:

1. Maintain and develop a computerised customer and prospect

database.
2. Plan and carry out direct marketing activities (principally direct mail)
to agreed budgets, sales volumes, values, product mix and
timescales,
3. Develop ideas and create offers for" direct mail aM marketing to
major accounts by main market sector and SNP's ABC products'
4. Respond to and follow up sales enquiries by post, telephone, and
personal visits.
5. it4aintain and develop existing and new customers through planned
individual account suppott, and liaison-with internal order-processing
staff.
6, Monitor and report on activities and provide relevant management
information.
7. Carry out market research, competitor and.customer surveys.
B Maintain and report on equipment and software suitability for direct
marketing and sales reporting purposes.
Liaise and attend meetings.with other-company functions necessary
.9.
to perform duties and aid business and organisational development'
10, Manage the external marketing agenry activities of
telemarketing and research.
11. Attend training and to develop relevant knowledge and skills.
 I

Apex Ed ucational Academy ph-4168143

Scale and territory indicators:

Core product range offour ABC machines price range E50 to f250. Target
sectors: All major multiple-site organisations having more than 1,000 staff.
Prospect database c.10,000 head offices of large organisations. Customer
base of c.150 large organisatiohs. Typical account'value f20-50k pa. Total
personal revenue accountabil ity potentia lly 84.5m. Ter.ritory: UK.
(date and reference)
t'

- More job description typical responsibilities are listed atthe foot of this
'page.
_

If you are recruiting to fill a role. it is important to formulate a person-

profile to help with job advert wording; psychometric'profiling; shorUisting;
, interviewing points to assess; and final selection.
percon-profile template:
. Personality
. Personal Situation
. Specific lob Skills
Computer Skills ' '

. Literacy and Numeracy

. CommercialSkills
. Management Ability

An example is shown here. for the role abovei: