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826Learn
Valencia
(https://businessmodelgallery.com/learning-and-teaching/)
Company Info
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How does the business model work?
My Account
826 Valencia is a nonpro t organization devoted to help students ages six to eighteen (https://businessmodelgallery.com/pro
with their creative and expository le/)

writing skills and to encourage teachers to arouse enthusiasm for literary arts in their students. The company bases its work
on the understanding that strong writing skills are crucial for future success. Especially, when trained tutors work one-by-
one with students a great progress can be achieved. The services are provided free of charge and include a range of
programs for individual students, classrooms or schools in the Bay Area making writing fun.

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Volunteers Managing partnerships After-school tutoring: One- Published work of the Kids 6-18 years old
on-one support on writing students
Schools Teaching and program Teachers
skills
management Newsletter
Donors Volunteers
In-school projects: Help
Publishing Social media
teachers get students excited
In-school projects about literary arts 826 news

Recruiting Volunteers Giving volunteers the

possibility to do good
Training tutors

Key Resources Channels

Volunteers Store and tutoring space on

826 Valencia Street, San
Partnerships
Francisco, California, 94110

Website

Word of mouth

Non-pro t network

Cost Structure Revenue Streams

Rent Sales from the pirate supply store

Sta Self-publishing and selling books written by the kids

Procurement for the shop Donations ( nancial and in kind)

Fundraising events

Teachers Volunteers Donors Description by Business Model Gallery. Canvas by BusinessModelGeneration.com

(http://www.businessmodelgeneration.com)

What makes it special? Design Themes

The goal to improve the academic skills of young people in order to be successful in life is pursued by Community
empowering teachers and connecting enthusiastic volunteers with students for a personalized (https://businessmodelgallery.com/design/?
support. The organization seeks to inspire young people to train their writing skills by conveying that slug=community)
writing is a simple and fun process. Children can contribute to books, newspapers, and magazines
while the project-based approach grants ownership over the writing process. Crowdsourcing

The concept of 826 Valencia entails programs such as eld trips, after-school tutoring, workshops, in- (https://businessmodelgallery.com/design/?
slug=crowd-sourcing)
school projects or publishing thus giving students the opportunity to share their story. One
distinguished element of the program is the Writers Room that wasestablished as a place for students
 to receive further individualized attention on their writing projects. Teachers can leave half of the class Sponsoring
here while they work with the other half which makes it more e ective. (https://businessmodelgallery.com/design/?
826 Valencia currently reaches over 22,000 students a year and collaborates with over 1,700 slug=sponsoring)
volunteers. The concept proved successful such that six more branches were opened in cities across
the country;New York, Chicago, Ann Arbor, Los Angeles, Boston, and Washington, D.C. With this, 826
Valencia has become part of a network of non-pro ts and stores in the U.S.

Action oriented insights

Named after the street location in the Mission District of San Francisco, 826 Valencia was founded in
2002 by educator Nnive Calegari and author Dave Eggers whoidenti ed the need to support under-
served youth by providing tools and resources required for a successful learning in school and beyond.
Moreover, they set the goal tosupport overburdened teachers and connect talented working adults
with students who could help close their achievement gap in school. The founders had to open a store
as the selected space was de ned as a retail zone. The idea to open a hot dog stand was discarded
quickly and the founders decided to open a pirate store instead.The store sells pirate supplies in order
to nance the free programs of the writing-tutoring center of 826 Valencia and in classrooms all over
San Francisco. Customers can buy T-shirts, articles for diversion, posters, or books among other things.

The founders attached a writing lab to the store and designed it as a place where kids would like to
play and be productive. Therefore, they provided a cozy reading tent, big work tables, and a great
variety of books. The range of programs was extended by growing partnerships with teachers, writing
professionals as well as relationships with neighborhood families.

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