Good if the EBU [European Broadcasting Union] follows certain basic principles of basic

journalistic ethics based integrity and honesty for which the European civilization was well
known.

Words impregnated with good intentions and great ideas can do more wonders than the best
weapons.

I used the following two quote last week when I wrote about education, People lose their way
when they lose their why says, Michael Hyatt.

In the end nothing less than the whole of everything can be the truth of anything at all-
William James

So, journalism and media have great responsibilities and the freedom that they are entrusted
with is to execute those responsibilities and not to manipulate opinions and extrapolate
ideologies on gullible readers and viewers.

Journalists and media persons must realize that they have responsibility as higher role players in
social engineering to enable humanity to move ahead with more sophistication, civilization,
humaneness and so on.

Everyone in media must follow as their professional motto the words of Marya Mannea " It is
not enough to show people how to live better; there is a mandate for any group with
enormous powers of communication to show people how to be better ".

I said integrity and not neutrality because being neutral in journalism is like using pro-abortion
condoms.

But then, while ethics demands reporting real facts as they are and find out the causes and
possible corrective remedies if needed.

It would be preferable to present various and all types or shades of opinions and views and
avoid distortions and extrapolations according to any particular ideology.

The planet belongs to all species.

Human beings have to follow certain basic rules of adjustment, cooperation, tolerance, most
importantly non-violence etc to live as social creatures.
Journalist must focus and project more on the possibilities and positives than lingering too
much on negativism and lapping up controversies and gossips.

Emphasis must be more on values and not too much on violations alone and desist from any, I
repeat any, ideology based selective amnesia and collective indifference.

Create an atmosphere to impart useful, in depth but simple understanding of the importance of
peace, harmony, unity, tolerance, compassion etc not as mere words of sermons but in their
operational modes.

http://contentwriteups.blogspot.in/2017/07/props-and-drops.html

http://contentwriteups.blogspot.in/2017/05/media-masks.html

http://contentwriteups.blogspot.in/2017/07/freedom.html

https://contentwriteups.blogspot.in/2016/11/media-and-its-future.html

https://contentwriteups.blogspot.in/2017/07/human-dignity-and-emancipation-of.html

https://contentwriteups.blogspot.in/2017/03/when-reality-is-restricted-by-identity.html

http://contentwriteups.blogspot.in/2017/03/social-engineering-roles-and-rules-of.html

Media persons must realize that DIVISION after all, if we unwrap it in acronym as follows;-

Differences are
Inevitable;
Variety is
Inherent and
Synergy is
Indispensable to
Operationalize
Nicely certain commonalities among all and everything in life