Professional Documents
Culture Documents
Written Report on
Waltermart
Submitted to:
Submitted by:
Group No. 8
I. TIME CONTEXT.............................................................................................................................................. 3
II. VIEWPOINT................................................................................................................................................... 3
IV. OBJECTIVES................................................................................................................................................ 4
V. AREAS OF CONSIDERATIONS...................................................................................................................... 5
VII. RECOMMENDATION.................................................................................................................................... 6
II. Viewpoint
The person or the group of persons who can solve the problem are the
management of the company. There are many management departments who can be
involved in creating a solution to the problem. The finance department is responsible
for the management of the organizations cashflow and ensuring there are enough
funds available to meet the day-to-day payments. The finance department will also
work with managers to prepare the organizations budgets and forecasts, and to
report back on the progress against these throughout the year. Since establishment,
expansion or improvement needs a considerably big amount of money, the benefits to
be generated must exceed the costs needed in order for the project to be successful.
So the finance department must study the costs to be incurred and allocate the
money efficiently to make sure that the usage of money is to be maximized. Another
management involved is the strategic management, Strategic Management is all about
identification and description of the strategies that managers can carry so as to
achieve better performance and a competitive advantage for their organization. An
organization is said to have a competitive advantage if its profitability is higher than
the average profitability for all companies in its industry. Since strategic marketing is
concerned with meeting the long-term goals of the company, they must also give
attention to solving the situations or problems that affect the attainableness of these
goals. To achieve a high percentage of profitability, a good marketing strategy is
needed and it doesn't only range of advertising but also the company performance as
a whole. For example, the outward appearance of Waltermart plays a role in the
number of customers they have. People may prefer a mall with more space and better
facade, a quality on which Waltermart falls short compared to its competitors. So the
strategic department may overcome this by using all of the information they can get
from the other management departments and to incorporate this information to
formulate a plan to improve the Waltermart establishments.
The central problem to be discussed in our case study is the poor space
establishment of Waltermart malls in the Philippines, which in turn, affects the
marketing strategy of the said shopping mall.
IV. Objectives
Waltermart Management firmly believes that safety of its employees and all
the stakeholders associated with our project sites and manufacturing facilities is of
utmost importance. Safety is an essential and integral part of all our work activities
which includes planning, design, procurement, fabrication, construction, installation
and commissioning of facilities, products, manufacturing processes and services. We
believe that incidents or accidents and risk to health are preventable through the
active involvement of all the stakeholders, thereby creating a safe and accident free
workplace.
And, as one of the establishments where people usually go, Waltermart, of
course, wants to give their customers a convenient and comfortable place to shop.
Comply with the requirements of all relevant statutory, regulatory and other
provisions.
Create and promote safety awareness to protect all stakeholders from
foreseeable work hazards and risks through campaigns and training programs
among employees, business associates and clients.
Provide appropriate level of training and supports to management and
employees to ensure that they are able to fulfill safety responsibilities.
Work with major suppliers, business associates and customers to facilitate their
safety performance improvement and also make it obligatory for them to
follow the project site safety rules, procedures, systems and safe practices.
Ensure that appropriate resources are available to fully implement the Safety
Policy and continuously review the policy's relevance with respect to legal and
business development.
To be able to execute immediate expansion to provide more space for the
establishment.
V. Areas of Considerations
The following are the factors which made the establishment have its central
problem and should therefore be considered:
Strengths:
1. Walter Mart has huge accessibility for the people when they want a one-stop
shop. It provides almost all the needs and wants that people are looking for.
2. They have a lot of employees - assisting customers about their concerns and
providing their demands.
3. Walter Mart has different stalls and establishments which gives customers more
options for shopping their necessities. As a result, customers are more
convenient and much comfortable to shop.
Weaknesses:
1. Some Walter Mart branches have small parking lot area. Customers with cars are
having a hard time to find another parking space whenever its parking area is
full.
Opportunities:
1. Investors who are looking for a profitable company where they can put their
investment can choose Walter Mart.
2. Walter Mart is a one-stop shop therefore attracting more customers to go and
buy their necessities in the establishment.
Threats:
1. Bigger establishment like SM can provide a larger scope of products and choices
for customers.
VII. Recommendation
Waltermart has necessary strengths to continue its business operation.
However, the company faces a variety of concerns. For instance, Waltermart has
limited or poor space establishments. It is recommended that the company must work
on an immediate expansion of the establishment. With this, customers will feel better
while shopping and more shops will be available to sell within the establishment
premises. In addition, the company can also use its strengths to exploit the
opportunity to deal with their problem. Also, it is recommended that Waltermart has
more investors, which will help in expanding the company.
On the other hand, the firm faces the significant threats of aggressive
competition and imitation, which are major challenges affecting players in the
industry. A suitable course of action is to address these threats through a strong
patent portfolio, along with continuous sales to ensure the competitive advantage of
Walter Mart even when competitors try to catch up.