BRCM COLLEGE OF BUSINESS ADMINISTRATION, SURAT

QUESTIONNAIRE

Respected Sir/Madam,
I, JAINAM SHAH, a student of TYBBA from BRCM College of Business Administration,
doing a survey on the topic “Study of Buying Behaviour of Indian Customer for Digital
Camera” as per the requirement of the BBA curriculum. Kindly give me your support by
providing the needed data. Information given by you will be strictly confidential and will be used
for academic purpose only.

Q1. How much money do you think would be a reasonable amount to spend for purchasing a
digital camera?

o Upto Rs.5000
o Rs.5000-10000
o Rs.10000-15000
o Rs.15000-20000
o Above Rs.20000
Q2. What do you need the camera for?

o For your profession

o ‘Snap-shot’ use (general)
o Special purpose
Q3. Which of the following brands of Digital Camera you prefer to buy?

o Canon
o Nikon
o Sony
o Olympus
o Kodak
o Others
 Q4. For what type of photography you need digital camera?

o Portraits
o Landscapes
o Macro
o Sports
Q5. How important is size of digital camera for you?

o Doesn’t matter
o Important
o Slightly important
o Very important
Q6. How important is easy of use?

o Don’t care
o Slightly important
o Important
o Very important
Q7. Which mode do you prefer to have in your digital camera?

o Automatic
o Manual
o Both
Q8. Which of the following special features do you prefer to have in your digital camera?

o Rotating LCD display

o VGA movie capture
o Image stabilizer
o Using AA batteries
o Wide-angle lens
Q9. Which of the following criteria is the most important to you?

o Customizability
o Compactness
o Good integrated optical zoom, while being relatively small
Q10. What size of memory card you prefer in your digital camera?

o 1 GB
o 2 GB
o 4 GB
o 8 GB or more
Q11. How much resolution you will prefer to have in your digital camera?

o Less than 6 megapixels

o 6-8 megapixels
o 8-10 megapixels
o 10+ megapixels
Q12. Do you think there is influence of brand ambassadors in endorsing digital camera?

o Yes
o No
Q13. What is the source from where you get information regarding digital camera?

o Print Ads

o TV

o Newspaper

o Magazines

o Hoardings

o Shops
Q14. Do you think benefits of digital camera outweighed by its higher initial cost?

o Strongly agree
o Agree
o Disagree
o Strongly disagree

Q15. On a scale of 1 to 5, with 1 being the most important, please rate the criteria you place most
important on when making a buying decision?

Price

Features

Looks

Brand Image

Friend’s Advice

Q16. When finalizing a buying decision, would you be tempted to buy a competing brand’s
product if they offered....

o Significant lower price

o Better features

o Better looks

o Free memory card

 o Free case

PERSONAL DETAILS

NAME: _________________________________________ AGE: _____________________

MARITAL STATUS: __________________________________________________________

OCCUPATION: ______________________________________________________________

CONTACT NO. :______________________________________________________________

Thank you.