UNIVERSITY OF THE EAST

UNIVERSITY MISSION STATEMENT:

Imploring the aid of the Divine Providence, the University of the East dedicates itself to the service of the youth,
country and God, and declares adherence to academic freedom, progressive instruction, creative scholarship, goodwill
among nations and constructive educational leadership.

Inspired and sustained by a deep sense of dedication and a compelling yearning for relevance, the University of the
East hereby declares as its goal and addresses itself to the development of a just, progressive and humane society.

UNIVERSITY VISION STATEMENT

As a private non-sectarian institution of higher learning, the University of the East commits itself to producing, morally
upright and competent leaders in various professions, imbued with a strong sense of service to their fellowmen and country.

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 COLLEGE OF BUSINESS ADMINISTRATION
Caloocan

COLLEGE MISSION STATEMENT:

The College of Business Administration commits itself to prepare the youth through relevant, responsive and
ethical curricular programs into morally upright, competent and well-rounded entrepreneurs, accountants, bankers,
economists, business and finance managers.

COLLEGE VISION STATEMENT:

The College of Business Administration of the University of the East aims to be recognized as one of the top
five producers of highly competent graduates who possess the knowledge, skills, values and attitudes that prepare
them to compete on en even keel in both local and global workplace in the 21 st century.

COLLEGE GOALS:
The College of Business Administration is committed to provide equal opportunities in quality business
education with the UE mission and our national aspiration, and geared towards global interdependence.

Major in Business Management

Goal:
The Department of Management aims to produce graduates who will eventually become managers and
entrepreneurs.

Specific Objectives:

The Department of Management aims to produce graduates who:

1. Are knowledgeable in the use of modern management techniques and decision-making tools for
business operations and strategic planning;
2. Are exposed to the corporate practices and policies through Office Internships in local and multinational
companies;
3. Have acquired interest and skills on entrepreneurship through case studies and actual application.

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 PROGRAM OUTCOMES:

A graduate of the BSBA major in Business Management program must attain:

1. Equip the students with knowledge of the principles and concepts of management such as
planning, organizing, staffing, leading and controlling.
2. Communicate effectively in both oral and written English.
3. Demonstrate competence in the use of information technology.
4. Display professional skills that will prepare students for immediate employment and for life-long
learning in the areas of management and functional areas of business (marketing, accounting,
finance, human resource management, product and operation management and information
technology).
5. Guide the students in organizing or managing entrepreneurial activities if they decide to be self-
employed.
6. Prepare the students to pursue a teaching career or graduate studies in business.
7. Adhere to the values of integrity, professionalism, teamwork, transparency, accountability and
social responsibility in the practice of their profession.

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 COURSE SYLLABUS IN
FUNDAMENTALS OF MANAGEMENT
School Year 2017-2018

Course Code MGE11A

Course Title BUSINESS POLICY AND STRATEGY

Lecture 3
Credit Units
Laboratory / Studio
Course Code BMG 111, BMG 333, MGE 307
Pre-Requisite(s)
Course Title FUNDAMENTALS OF MANAGEMENT

Course Description
The aim of this course is to provide students with a broad overview of the basic concepts in strategic management.
Students are exposed to a number of frameworks and models to better understand and analyze the macro-environment, and firm
level resources. The end goal is for the students to be able to think strategically, as opposed to only having a functional orientation,
and to formulate and to implement creative and innovative strategies that are conducive to the demands of the firm and the
environment in which it resides. Together with Management Consultancy, this course serves as an integrative course to be taken in
the last term/semester

Course Outcomes

Upon completion of the course, the learner will be able to:

Learn to work efficiently and effectively as a team player in a competitive business situation
Apply all the relevant tools learned in this and other business courses in order to make informed management
decisions
Develop the ability to formulate, implement and control an overall strategic plan for a company, covering all
aspects of its corporation.

COURSE CONTENT
Teaching Learning
Week Hours Intended Learning Outcomes Topics Activities Assessment
At the end of the session, the General business policies Lecture Recitation

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 1st-2nd 6 Origin of policies
students should be able to have: Procedures and rules Students
Formulating and implementing Participation
1. To have participate in policy policies Quiz
information Integrating objectives, Quizzes
strategies and policies
Group Activity
Strategic management as an over
view
Strategic management process
Defining the organizations
purpose, mission and objectives
3rd-5th 9 Selecting a strategy
Model of the strategic
management process Lectures
1. To be aware on how to Strategic management and
Students Recitation
make decisions under planning: its purpose; methods
certainty/uncertainty used; the effect of the external participation
Quiz
environment on planning;
understanding and managing risk Quizzes
Distinguishing among corporate,
strategic and functional level
strategies
Forecasting the future for
nations, industries, organizations
and the work force for changes,
developments and opportunities
6th 3 PRELIM EXAMINATION
Strategy formulation

Identifying opportunities and

threats from the external
environment as they impact on
organizations
The processes by which firms
choose, maintain or redirect Lectures Recitation
their strategic positions within
ever-changing external Students Quiz

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 7th-9th 9 1. To acquire the proficiency
in analyzing corporate
strategies
1. To
understand the process of
10th- 6 formulating a competitive
11th business policy and putting it
into practice in a computer
and case presentation
OBE BASED COURSE SYLLABUS FOR MGE 11A BUSINESS POLICY AND STRATEGY
environments participation
Integrate business functions
and identify the organizations Quizzes
position in relation to the
outside environment Group Activity
Industry and competitive
analysis
Competitive advantage: its
meaning in different national
and international markets and
industries
SWOT analysis: the process
by which firms choose,
maintain or redirect their
strategic positions within ever
changing external
environments; integrating
business functions and
identifying the organizations
position in relation to the
outside environment
Analyzing the internal
environment and establishing
long-range objectives
Identifying strategic
alternatives
Global strategy
Strategy evaluation and selection Recitation
The performance gap Lectures
Adjusting the current strategy; Quiz
changing or adding new Students
strategies participation
Strategy evaluation: Boston
Consulting Groups Growth Share Quizzes
Matrix; Planning grid; life cycle
approach; profit impact of market Research
strategy
Qualitative factors in the strategy
Page 6
 Strategic controls
12th 3 MIDTERM EXAMINATION
Strategy implementation
Communication strategy Lectures
Strategy and structure
1.To understand the importance of Organizational leadership Students
th
13 - 6 strategy in a competitive and Strategy and motivational participation
14th challenging environment systems
Establishing short-range Quizzes
Recitation
objectives
Developing functional strategies; Group Discussion
Quiz
marketing, financial,
production/operations, human
resource and research and
development strategies
Role of accounting in setting
and implementing management
strategy
Organization and Technology
1.To understand the importance Changes in technology and their Lectures
of technology in business implications for economic
operation efficiency and growth Students Recitation
th
15 3 Methods of production participation
Types of products and Quiz
organizational structure Quizzes

Research
Special challenges
Lectures
Importance of small business and
Entrepreneurial Ventures Students Recitation
Definition of Small-Business participation
16th 3 1. To develop sound judgment in Firms and Entrepreneurial Quiz
challenging situation Ventures Quizzes

Research
1. To better understand and Not-for-profit and governmental
analyze the industry environment organizations Lectures Recitation

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 and the difference between profit
and non-profit organization The different goals of this type of Students
organizations in comparison with participation
17th 3 for-profit organizations Quiz
Evaluation of programs Quizzes
Measuring effectiveness and
efficiency
18th 3
FINAL EXAMINATION

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 Course References

Textbook

Other References
Goetsch, David L. Quality Management: Introduction to Total Quality Management for
Production Processing and Services. 2006.
Gareth, R. Jones : Charles W.L Hill. Strategic Management: Theory and cases
www.edirectory.co.uk
www.lib5.leeds.qc.uk
Grading System
COMPUTATION OF GRADES

Let : Px = Prelim Examination TMG = Tentative Midterm Grade

Mx = Midterm Examination TFG = Tentative Final Grade
Fx = Final Examination

CS1 = Class Standing Preliminary Period PG = Preliminary Grade

CS2 = Class Standing Midterm Period MG = Midterm Grade
CS3 = Class Standing Final Period FG = Final Grade

PRELIMINARY GRADE (PG)

= 2CS1 + Px
3

MIDTERM GRADE (MG)

TENTATIVE MIDTERM GRADE (TMG)
= 2CS2 + Mx
3

FINAL MIDTERM GRADE

= 2TMG + PG
3

FINAL GRADE (FG)

TENTATIVE FINAL GRADE (TFG)
= 2CS3 + Fx

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 3

FINAL GRADE
= 2TFG + MG
3
The 11 Point Grading System
98 100 1.00
95 97 1.25
92 94 1.50
89 91 1.75
86 88 2.00
83 85 2.25
80 82 2.50
77 79 2.75
75 76 3.00
70 74 4.00
Below 70 5.00
Course Requirement/s Class Standing Major examination

a.Quizzes a. Prelim
b.Recitation b. Midterm
c.Assignments c. Finals
d.Readings
e.Visitation to Companies with ISO Certification
f.Preparation and Presentation of Quality Plan
in Lieu of Final Examination

Internal Agreement with the Students (consider Teachers and Students availability)
Consultation Hours

Learning Resources Books E-Journal Laptop Computer LCD Projector

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 PREPARED AND VERIFIED BY: RECOMMENDING APPROVAL: APPROVED BY:

Dr. Rosalinda B. Lacerona Prof. Emeteria B. Dalisay Dr. Oscar V. Gulmatico

Dept. Chair, CBA Caloocan Assoc. Dean, CBA Caloocan Dean, CBA Caloocan

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