NOTTINGHAM UNIVERSITY HOSPITALS NHS TRUST

Documentation Control

Corporate Identity Policy

Reference GG/CM/044
Approving Body Trust Board
Date Approved TBC
Implementation Date TBC
Version 3
Summary of Changes from This is an updated policy and procedure that
Previous Version reflects changes and a refresh of NUHs
brand in 2016, including changes to the
Nottingham Childrens Hospital logo and
associated identity.
Supersedes Corporate Identity Policy 2014 (30 October
April 2014)
Consultation Undertaken Medical Photography & Graphics Team
ICT
Communications Team
Senior Management Team (SMT)
Patient Advice and Liaison Service
Complaints Lead
Assistant General Managers
Administration & Clerical Leads
Nottingham Childrens Hospital
Staff Side
Equality & Diversity lead
Patient representatives (including Patient
Partnership Group)
Date of Completion of 12 January 2016
Equality Impact Assessment
Date of Completion of We 12 January 2016
Are Here for You
Assessment

Date of Environmental 12 January 2016

Impact Assessment (if
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applicable)
Legal and/or Accreditation None
Implications
Target Audience All authors of complaint responses
Administration & Clerical Staff
Divisional Leadership Teams
Corporate Directorates
Heads of Service
Developers of internet and intranet content
Trust staff who produce corporate
documents or promotional materials
Review Date October 2017
Lead Executive Chief Executive

Author/Lead Manager Laura Skaife-Knight

Director of Communications and External
Relations
Further Guidance/Information Laura Skaife-Knight
Director of Communications and External
Relations 0115 9249924 x70411
laura.skaife@nuh.nhs.uk

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 CONTENTS
Paragraph Title Page

1. Introduction 4
2. Executive Summary 4
3. Policy Statement 5
4. Definitions (including glossary as needed) 5
5. Roles and Responsibilities 5
6. Policy and/or Procedural Requirements 6-8
7. Training, Implementation and Resources 8
8. Impact Assessments 8-9
9. Monitoring Matrix 10
10. Relevant Legislation, National Guidance 11
and Associated NUH Documents
Appendix 1 Corporate Identity Guidelines 11-25
Appendix 2 Equality Impact Assessment 26-28
Appendix 3 Environmental Impact Assessment 29-30
Appendix 4 Here For You Assessment 31-32
Appendix 5 Certification Of Employee Awareness 33

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 1.0 Introduction

1.1 The identity of Nottingham University Hospitals NHS Trust

(NUH) is important. It affects how people think and feel about
the Trust and the NHS. The Trusts identity is formed by what
we do and how we do things. This includes how we
communicate. Our communication must represent the Trusts
values and behaviours, professionalism and quality to enable
us to achieve our vision of working together to be the best for
patients.

2.0 Executive Summary

2.1 This policy sets out the standards to be followed by all staff
when producing corporate and creative information.

For corporate and creative information (e.g. signs, logos,

stationery, uniforms, recruitment, presentations, advertising,
websites, campaigns and publications) there is a set style to
follow.

This is set out in the Corporate Identity Guidelines in

Appendix 1.

Please:

- Only use the templates that are provided by the Corporate

Communications Team for all corporate information
requirements (these are available on the intranet)
- Contact the Communications Team if you have any questions
about Corporate Identity on 0115 924 x70411 or x61975 (the
Trust follows NHS identity guidelines)

Please do not:

- Create your own templates

- Use external designers for corporate work and internal/external
use without discussing with the Communications Team

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 3.0 Policy Statement

3.1 3.1.1 The Trust will ensure that the identity and brand of NUH is
understood and protected by the organisation and that the correct
materials are used both internally and externally.

3.1.2 It will take into account national NHS Identity Guidelines and
other related policies, including Patient Information Policy &
Procedure, Media & PR Policy and National NHS Identity Guidelines
(http://www.nhsidentity.nhs.uk/)

4.0 Definitions

The definition of NUH Logo is as set out in section 1.1 of the

Corporate Identity Guidelines in Appendix 1.

5.0 Roles and Responsibilities

5.1 Committees

5.1.1 Any points of contention regarding the continued

appropriateness of this policy and compliance will be brought to the
Senior Management Team (SMT) for consideration.

5.2 Individual Officers

5.2.1 Officers should meet the requirements of this policy and the
Corporate Identity Procedure set out in Appendix 1.

6.0 Policy and/or Procedural Requirements

6. 6.1.1 This policy covers:

1
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 Logo use
Letters, compliment slips and fax header sheets
Emails
Websites
New brands or sub-brands
PowerPoint presentations
Displays and exhibitions
Advertising & other promotional material
Posters
Leaflets and posters
Photography
Pull-up banners

Standard items

Use of the NUH logo

The Trust logo should always be used. Put it in the top

right corner of all documents, letters, leaflets, posters or
PowerPoint presentations.

Use of the NHS logo

Never put more than one NHS logo on a document. If

an initiative is shared with other NHS Trusts then the
single NHS lozenge should be used, with the names of
the Trusts written beneath.

Use of the we are here for you strapline

The We are here for you strap line can be used in the
bottom right hand corner on letters, faxes, reports,
posters etc

Name of the organisation

The correct name of the organisation we work for is

Nottingham University Hospitals NHS Trust. It can be
abbreviated to either NUH or the Trust. The Trust has
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 three sites, which are correctly referred to as Queens
Medical Centre or QMC, Nottingham City Hospital or
City and Ropewalk House.

Letters, posters and PowerPoint presentations

Templates have been produced for letters, posters and

PowerPoint presentations so that a single template is
being used for all Communications and consistency is
achieved. The same template will be used for internal
and external audiences. These templates can be
downloaded from the intranet.

Complaints letters should not use templates with the

Better For You branding on.

Nottingham Childrens Hospital has its own set of

templates which must be used (see page 15 for full
details). These are also available on the intranet.

Font type and size

The standard point size for document body copy is 12

point. This helps people with accessibility issues or print
disabilities. For those with a visual impairment it is 14
point or above, but this will vary and information should
be supplied based on individual need, as set out in the
new NHS Accessible Information Standard.

More information on this is available

here: https://www.england.nhs.uk/ourwork/patients/acce
ssibleinfo-2/

The main typeface is Arial. Frutiger can be used for

internal documents as an alternative to Arial, if you have
this on your computer. Remember that a text is easier to
read if it is non-italic, against a background which is in
strong contrast to the type, is in a consistent and logical
layout, set horizontally, and not in large blocks of capital
letters.

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 Use corporate templates

Refer to the top ten tips for using the NUH brand in the
Corporate Identity Guidelines set out in Appendix 1. All
corporate templates are available for downloading from
the Communications Section of the Trusts Intranet site.

Creating new brands, sub-brands and logos to

complement the Corporate Identity

People wishing to consider the introduction of new

brands, sub-brands and logos to complement the Corporate
Identity must contact the Communications Team in the first
instance. In general terms, most activity undertaken by the
Trust should retain the corporate identity. If there are
exceptional reasons for introducing new branding then the
Communications Team must approve the decision to create
new branding and the subsequent branding produced.

6.1.3 All corporate design work should meet with the

Corporate Identity Guidelines set out in Appendix 1.

7.0 Training and Implementation

7.1 Training

7.1.1 Guidance and support in meeting the requirements of the Trust

identity policy is available from the Communications Team.

7.2 Implementation

7.2.1 This policy is already widely implemented at the Trust.

7.3 Resources

7.3.1 No additional resources are required.

8.0 Trust Impact Assessments

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 8.1 Equality Impact Assessment

An equality impact assessment has been undertaken on this draft

and has not indicated that any additional considerations are
necessary.

8.2 Environmental Impact Assessment

An environmental impact assessment has been undertaken on this

draft and has not indicated that any additional considerations are
necessary.

8.3 Here For You Assessment

A Here For You assessment has been undertaken on this document

and has indicated the need for additional considerations which have
been duly incorporated.

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 9.0 Policy / Procedure Monitoring Matrix

Minimum Responsible Process Frequency Responsible Responsible Responsible

requirement individual/ for of individual/ individual/ individual/
to be monitored group/ monitoring monitoring group/ group/ group/
committee e.g. audit committee for committee committee
review of for for monitoring
results development of action plan
of action plan
Oversight of Communications Oversight of Ongoing Communications Senior Director of
corporate Team all corporate Team Designer Communications
communications publications
to ensure
Corporate
Identity
Guidelines are
met.

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 10.0 Relevant Legislation, National Guidance and Associated NUH
Documents

10.1 Patient Information Policy & Procedure (2014)

Media, PR & VIP Visitors Policy (2015)

Social Media Policy (2014)

National NHS Identity Guidelines (http://www.nhsidentity.nhs.uk/)

Photography and video recordings of living patients: confidentiality,

consent, copyright and storage policy (2014)

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 Corporate Identity Guidelines 2016 Appendix 1

Introduction

This procedure should be used in conjunction with the Trusts Corporate

Identity Policy. It sets out, in simple terms, guidelines for the use of the Trusts
Corporate Identity.

People wishing to consider the introduction of new brands, sub-brands and

logos to complement the Corporate Identity must contact the communications
team in the first instance. In general terms, most activity undertaken by the
Trust should retain the corporate identity. If there are exceptional reasons for
introducing new branding then the Communications Team must approve the
decision to create new branding and the subsequent branding produced.

1.1 The NUH logo

The logo of Nottingham University Hospitals NHS Trust is this:

The Trust logo should be in the top right hand corner of a printed page.
When this is not possible, use the bottom right corner instead.

When working with the Trusts logo you should NEVER redraw it,
change it in any way or attempt to create it yourself.

The single NHS lozenge logo is:

The logo is available on the intranet or by contacting the

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 Communications Team on ext 70411 or 61975 or
email nuhcommunications@nuh.nhs.uk.

Good quality versions of the NHS and NUH logos (JPG versions and
high resolution EPS versions for use by professional designers and
printers) are available on the intranet or by contacting the Trusts
Communications Team.

1.2 Strap line We are here for you

Our strap line to reflect our values and behaviours - is we are here for
you. The logo is:

This logo can be used on corporate documents where the NUH logo
appears, such as PowerPoint slides, letterheads, posters and other
materials.
It should be positioned in the bottom right of the page/document, as
illustrated below:

1.3 The three elements of the NUH design

These three elements are:

1. A graphic (known as the NUH curve)

2. The strapline (We are here for you) as described above
3. The information marker in the bottom left

This is demonstrated below.

Where possible the identity should be used at the base of the

communications materials as a footer (as shown above).
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1.4 A single colour-code for communicating with everyone

1.4.1 Blue (for all audiences)

All communication materials such as information leaflets and

corporate documents should be in blue.
Templates have been developed for all materials, including
posters, patient information leaflets, letterheads and PowerPoint
slides. They are downloadable via the Communications section of
the Intranet.

1.4.2 Other colours used by the Trust

Communication materials such as the Annual Report, Quality

Account and external materials such as banners which show the
Trust or facets thereof can be in the three values-related colours of
the Trust. These are NHS Blue, NHS Dark Pink and NHS Orange.
The colours have no specific meaning but are used to complement
each other and to break up large documents or pieces of work.
Further NHS colour information is available
from http://www.nhsidentity.nhs.uk/all-guidelines/guidelines/acute-
trusts/nhs-colours

These extra colours are only used by the Communications Team

for these purposes. The NHS Blue should be used for everything
else (as described above).
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1.4.3 Nottingham Childrens Hospital

The Nottingham Childrens Hospital has its own logo (above)

which should be used in conjunction with the NUH logo on all
relevant materials. A full range of Childrens Hospital materials,
including PowerPoint templates and letterheads can be found on
the intranet.

1.4.4 Better for You

This logo is used alongside NUH improvement work. The logo is:

A new logo will be provided at the start of each year.

For PowerPoint slides (for internal use only) the logo should be
used in the bottom left-hand corner with the description words in
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 the right-hand corner:

Other materials related to the Better for You programme such as

posters will keep this positioning in place

All Better for You templates, including PowerPoint slides, briefing

sheets, newsletters, posters and Nottingham Childrens Hospital
materials (for internal and external audiences) are available on the
intranet.

1.5 Official names and addresses

The correct name of the organisation we work for is Nottingham

University Hospitals NHS Trust.
Once it has been established what the full name of Nottingham
University Hospitals NHS Trust is, then it can be abbreviated to either
NUH or the Trust.
The Trust has three sites, which are correctly referred to as:
Queens Medical Centre or QMC, Nottingham City Hospital or City and
Ropewalk House. The terms City Campus and QMC Campus are no
longer used.
The Childrens Hospital should be referred to as Nottingham Childrens
Hospital in full.
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 No other variation on these names should be used.

The full address of the three sites is:

Nottingham University Hospitals NHS Trust
Nottingham City Hospital
Hucknall Road
Nottingham
NG5 1PB

Nottingham University Hospitals NHS Trust

Queens Medical Centre
Derby Road
Nottingham
NG7 2UH

Nottingham University Hospitals NHS Trust

Nottingham Audiology Services
Ropewalk House
113 The Ropewalk
Nottingham
NG1 5DU

Department names/offices/block names, should go after Nottingham

University Hospitals NHS Trust (NB: avoid the use of Nottingham
University Hospitals) and the site name. No punctuation should be used
and the post code should appear on a separate line.

1.6 Fonts

The standard point size for body copy is 12 point in Trust documents
(NB: the exception is Trust-wide Policies and Procedures and
documents for patients/staff with visual impairments which should be in
Arial 14). Arial or Frutiger should be used as font types.

1.7 Letterheads, compliment slips and fax header sheets

1.7.1 Letterheads
The communications team produces, and updates when
necessary, the official Trust letterheads. All templates, including
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 PowerPoint slides are available on the internet
at http://www.nuh.nhs.uk/corporateid/ or by emailing
nuhcommunications@nuh.nhs.uk.

1.7.2 These are the only letterheads that should be used (with the
exception of complaints letters see below for more
information). They can be printed in black and white or colour.

Use the typefaces Frutiger or Arial at point size 12 for all

correspondence. This should be in black.

NUH has a duty (under the Disability Discrimination Act) to make

reasonable adjustments to accommodate people with disabilities.
Such adjustments include modifying communication, such as
using larger font or providing in alternative formats.

Large font sizes (14-16 point) should be used for patients with
visual impairments (e.g. Eye outpatient clinic letters).

1.7.3 A different letterhead (without the we are here for you strapline)
should be used for complaints letter responses. This is also available on the
intranet at: http://www.nuh.nhs.uk/corporateid.

1.8 Compliment slips

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 The Communications Team produces, and updates when
necessary, the official Trust compliments slips. These can be found
on the intranet or by contacting communications
at nuhcommunications@nuh.nhs.uk.
These are the only compliments slips that should be used.

1.9 Fax header sheets

There is a set format for fax paper which can be found in the
communications area of the Trusts intranet site.

1.10 Emails
The Trusts email policy (reference GG/INF/015) is clear about the
format emails should take. The following is an extract from the
policy, which is available in full on the intranet.
Business email correspondence should be written in the same
context and style as a signed letter. It is important to consider if
e-mail is the appropriate way for the information to be
conveyed.

1.11 Email signatures

The standard message for your electronic signature should be:

Help us prevent infections at our hospitals by cleaning your

hands. Remember hand washing is the simplest and most
effective way of preventing infections.

Alternative signatures which support NUH quality priorities and/or

NUH Charity fundraising appeals can be used.

Nottingham Childrens Hospital staff can use the Nottingham

Childrens Hospital email signature available on the intranet.

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 Coloured backgrounds and other styles should not be used.

1.12 Accessibility

The Trust and the Trusts information need to be accessible to all

people at all times, to provide quality and equality of service, and
parity of experience. To do this, the language needs of our local
communities must be taken into consideration. There will be
occasions where materials need to be translated which will mean
foreign language fonts are required. If translation is required,
please contact the Trusts Patient Advice and Liaison Service
(PALS) on 0800 052 1195 for City Hospital or 0800 183 0204 for
QMC. The team can also assist with translation into audio, Braille,
large print, etc.

Anything published (with the exception of posters) must carry the

Trusts accessibility statement. This reads:

This information is available in different languages and formats.

Please contact (insert name of service and contact number) for
further information.

This must be printed in point size 14, in Arial and on a contrasting

background. Patient leaflets should meet with the information standard
and easy read options should also be considered where appropriate.
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1.13 Websites and social media

1.13.1 NUH public website (www.nuh.nhs.uk)

The writing principles in this Corporate Identity Guide also apply to the
Trusts website just as much as they do to printed media such as
newsletters, leaflets or PowerPoint presentations.. Please make sure
anything you write that you wish to have published follows the relevant
parts of this guide. Especially important is the need to keep text simple
and jargon-free. This is a publically accessible website and needs to be
understood by a range of people with different levels of understanding.

The Trusts website has been built following national NHS guidelines. It
is managed and maintained by the Digital Communications Team
at digitalcomms@nuh.nhs.uk. Please contact the team to discuss what
you would like on the internet.
1.13.2 Social media

Employees wishing to use social media for corporate purposes should

see the Trusts Social Media Policy 2014.

1.14 Advertising

Job recruitment advertising is placed by Human Resources and must

adhere to its guidelines. For many people, it will be their first contact with
the Trust. Any requests for recruitment adverts need to go through the
usual channels and the HR team will ensure all adverts meets NHS and
Trust guidelines.

1.15 Leaflets and brochures

The Trust produces a number of leaflets and brochures for patients,

visitors and members of the public. All information of this kind must be
approved by the Communications Team. The Communications team
also shares clinical leaflets with a readers panel and significant
corporate documents with the Patients Group. The Team will ensure the
document is correctly written, include all necessary information
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 (including such things as the equality and diversity statement) and
ensure the corporate identity is correct.

Nottingham Childrens Hospital leaflets should include the Robin Hood

logo and branding.

Please contact patientinformation@nuh.nhs.uk or call the Patient

Information Officer on x 67184 for advice.

An example of a patient information leaflet template is shown below:

An example of a Nottingham Childrens Hospital patient information leaflet is

shown below:

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1.16 Posters

Posters in public or general staff areas should adhere to the Trust

branding. Posters for conferences should have, at the very least, the
Trust logo displayed. This should be in the top right-hand corner
whenever possible.

A typical poster template for patients and corporate communications

would look like this:

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 Childrens Hospital posters

These can be downloaded from the intranet.

If you would like any help with conference poster design, please contact
the Medical Photography team on x 64685 or
email MEDICALPHOTOGRAPHYGRAPHICS@nuh.nhs.uk to download
a poster request form and instruction sheet. For advice on the branding,
please contact the Communications Team on x 61975 or look up the full
guidance on the intranet.

1.17 Photography and graphic design support

The Trust has an in-house Photography & Graphics Team which is

available for helping with photography and design for posters, leaflets,
newsletters and all other materials, such as pull-up banners and
booklets. They can be contacted on ext 62133.

1.18 Pull-up banners

Pull-up banners such as those shown below are designed in-house and
must conform to the branding guidance outlined in this document.
Please contact x 62133 for any advice.
Examples of pull-up banners are shown below:
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1.19 Press releases

All press releases and media activity MUST go through the

Communications Team. Anyone requesting a press release is advised to
give the Communications Team as much notice as possible
via nuhcommunications@nuh.nhs.uk or x 61975.
Press releases must be issued via the Communications Team in the
correct press release style and layout. Please refer to the policy on
dealing with Media & PR on the intranet for full details.

1.20 Newsletters

Trust-wide newsletters, such as NUH News or Trust Briefing, are

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 produced by the Communications Team. If you would like to include
something please email nuhcommunications@nuh.nhs.uk or call ext
61975.

Some departments or teams may wish to publish their own newsletters

to share within that department or with interested patients or colleagues
elsewhere in the NHS. The Trust is happy for this to take place, but
every newsletter must conform to this guide.
Editors can contact the Communications Team for initial guidance and
direction. Templates are available in Word format for Divisions and
departments to use.

1.21 Other potential areas of branding

There are other areas where the need to follow Trust or NHS branding is
important, but which will only impact on a small number of decision-
makers. These include staff uniforms, vehicles, building site signage and
hoardings. The national NHS guidelines at http://www.nhsidentity.nhs.uk/
should be followed, taking into account Trust guidelines in this guide.

1.22 Information in other languages and formats

A consideration should be given when producing any corporate design

as to how it will be made available in other languages and formats.

1.23 Further assistance

The Communications Team is always happy to assist with any queries.

The team can be contacted on nuhcommunications@nuh.nhs.uk or by
calling 0115 924 9924 x 61975.

Top Ten Tips for Using the NUH Brand

The Nottingham University Hospitals NHS Trust brand is represented by the

use of different logos on documents such as reports, leaflets, posters and
website. The following guidelines explain which logos should be used and
where to place them on documents to be consistent with the NUH brand.
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Remember you can always ask for help. The Trusts Communications Team is
always happy to assist with any queries. The team can be contacted
on nuhcommunications@nuh.nhs.uk or by calling 0115 924 9924 ext 61975.

1. The Trust logo should always be

used. Put it in the top right corner
of all documents, letters, leaflets,
posters or PowerPoint presentations.

2. The We are here for you strapline

should be used in the bottom right
hand corner on letters, faxes, reports,
posters etc.

3. NEVER put more than one NHS logo on a document. If

an initiative is shared with other NHS Trusts then the
single NHS lozenge should be used, with the names of the Trusts
written beneath.

4. The Better for You logo has been designed to communicate updates
on our improvement projects. If needed, this should always be used in

the bottom right of a document.

The Trust logo, We are here for you strap line, NHS logo and
Better for You logo are available on the intranet.

5. The correct name of the organisation we work for is Nottingham

University Hospitals NHS Trust. It can be abbreviated to either NUH or
the Trust. The Trust has two campuses, which are correctly referred to
as Queens Medical Centre or QMC and Nottingham City Hospital or
City.

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6. If you require photographs for use in documents/communications
materials, please contact the Communications Team on x62133.

7. Templates have been produced for letters, posters and PowerPoint

presentations to keep a consistent brand image. Whether for staff or
general audience, the NUH materials will be in the blue colour scheme.
These can be downloaded from the intranet.
8. The standard point size for document body copy is 12 point. This
helps people with accessibility issues or print disabilities. The main
typeface is Arial. Frutiger can be used for internal documents as an
alternative to Arial.
9. Basic fonts are easy to read. Remember that a text can be read more
easily if it is non-italic, against a background which is in strong contrast
to the type, is in a consistent and logical layout, set horizontally, and not
in large blocks of capital letters.
10. Spell check your final copy - use spellcheck after compiling the first
draft of your document but be aware that American English differs from
the English we use.

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 APPENDIX 2
Equality Impact Assessment (EQIA) Form (Please complete all sections)

Q1. Date of Assessment: January 2016

Q2. For the policy and its implementation answer the questions a c below against each characteristic (if
relevant consider breaking the policy or implementation down into areas)
a) Using data and supporting b) What is already in place in c) Please state any
Protected information, what issues, the policy or its barriers that still need to
Characteristic needs or barriers could the implementation to address be addressed and any
protected characteristic any inequalities or barriers to proposed actions to
groups experience? i.e. are access including under eliminate inequality
there any known health representation at clinics,
inequality or access issues to screening
consider?
The area of policy or its implementation being assessed:

Race and Corporate design guidelines Policy does not set None
Ethnicity should not set communications discriminatory standards.
standards that exclude particular
groups from accessing services.
Gender None

Age None

Religion None

Disability Corporate design guidelines Policy does not set None

should not set communications discriminatory standards.
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 standards that exclude particular
groups from accessing services.
Sexuality None

Pregnancy and None

Maternity
Gender None
Reassignment
Marriage and None
Civil Partnership
Socio-Economic None
Factors (i.e.
living in a poorer
neighbourhood
/ social
deprivation)
Area of service/strategy/function
Q3. What consultation with protected characteristic groups inc. patient groups have you carried out?

Consultation with the equalities team.

Q4. What data or information did you use in support of this Equality Impact Assessment?

Experience of using design guidelines in the past.

Q.5 As far as you are aware are there any Human Rights issues be taken into account such as arising from
surveys, questionnaires, comments, concerns, complaints or compliments?

None.
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Q.6 What future actions needed to be undertaken to meet the needs and overcome barriers of the groups
identified or to create confidence that the policy and its implementation is not discriminating against any
groups
What By Whom By When Resources required

Q7. Review date October 2017

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Environmental Impact Assessment Appendix 3
The purpose of an environmental impact assessment is to identify the environmental impact of policies, assess the
significance of the consequences and, if required, reduce and mitigate the effect by either, a) amend the policy b)
implement mitigating actions.

Area of Environmental Risk/Impacts to consider Action

impact Taken
(where
necessary)

Waste and Is the policy encouraging the use of more materials/supplies? No

materials Is the policy likely to increase the waste produced?
Does the policy fail to utilise opportunities for introduction/replacement of
materials that can be recycled?
Soil/Land Is the policy likely to promote the use of substances dangerous to the land if No
released (e.g. lubricants, liquid chemicals)
Does the policy fail to consider the need to provide adequate containment for
these substances? (e.g. bunded containers, etc.)
Water Is the policy likely to result in an increase of water usage? (estimate No
quantities)
Is the policy likely to result in water being polluted? (e.g. dangerous
chemicals being introduced in the water)
Does the policy fail to include a mitigating procedure? (e.g. modify procedure
to prevent water from being polluted; polluted water containment for
adequate disposal)
Air Is the policy likely to result in the introduction of procedures and equipment No
with resulting emissions to air? (e.g. use of a furnaces; combustion of fuels,
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 emission or particles to the atmosphere, etc.)
Does the policy fail to include a procedure to mitigate the effects?
Does the policy fail to require compliance with the limits of emission imposed
by the relevant regulations?
Energy Does the policy result in an increase in energy consumption levels in the No
Trust? (estimate quantities)
Nuisances Would the policy result in the creation of nuisances such as noise or odour No
(for staff, patients, visitors, neighbours and other relevant stakeholders)?

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 We Are Here For You Policy and Trust-wide Procedure Compliance Toolkit

The We Are Here For You service standards have been developed together with more than 1,000 staff and
patients. They can help us to be more consistent in what we do and say to help people to feel cared for, safe
and confident in their treatment. The standards apply to how we behave not only with patients and visitors, but
with all of our colleagues too. They apply to all of us, every day, in everything that we do. Therefore, their
inclusion in Policies and Trust-wide Procedures is essential to embed them in our organisation.

Please rate each value from 1 3 (1 being not at all, 2 being affected and 3 being very affected)

Value Score (1-

3)
1. Polite and Respectful 3
Whatever our role we are polite, welcoming and positive in the face of adversity, and are always
respectful of peoples individuality, privacy and dignity.
2. Communicate and Listen 3
We take the time to listen, asking open questions, to hear what people say; and keep people
informed of whats happening; providing smooth handovers.
3. Helpful and Kind 1
All of us keep our eyes open for (and dont avoid) people who need help; we take ownership of
delivering the help and can be relied on.
4. Vigilant (patients are safe) 1
Every one of us is vigilant across all aspects of safety, practises hand hygiene & demonstrates
attention to detail for a clean and tidy environment everywhere.
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5. On Stage (patients feel safe) 3
We imagine anywhere that patients could see or hear us as a stage. Whenever we are on stage
we look and behave professionally, acting as an ambassador for the Trust, so patients, families and
carers feel safe, and are never unduly worried.
6. Speak Up (patients stay safe) 1
We are confident to speak up if colleagues dont meet these standards, we are appreciative when
they do, and are open to positive challenge by colleagues
7. Informative 3
We involve people as partners in their own care, helping them to be clear about their condition,
choices, care plan and how they might feel. We answer their questions without jargon. We do the
same when delivering services to colleagues.
8. Timely 1
We appreciate that other peoples time is valuable, and offer a responsive service, to keep waiting to
a minimum, with convenient appointments, helping patients get better quicker and spend only
appropriate time in hospital.
9. Compassionate 1
We understand the important role that patients and familes feelings play in helping them feel better.
We are considerate of patients pain, and compassionate, gentle and reassuring with patients and
colleagues.
10. Accountable 1
Take responsibility for our own actions and results
11. Best Use of Time and Resources 1
Simplify processes and eliminate waste, while improving quality
12. Improve 1
Our best gets better. Working in teams to innovate and to solve patient frustrations
TOTAL 21

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APPENDIX 4
CERTIFICATION OF EMPLOYEE AWARENESS

Document Title Corporate Identity Policy

Version (number) 3
Version (date) 12 January 2016
I hereby certify that I have:
Identified (by reference to the document control sheet of the above
policy/ procedure) the staff groups within my area of responsibility to
whom this policy / procedure applies.
Made arrangements to ensure that such members of staff have the
opportunity to be aware of the existence of this document and have the
means to access, read and understand it.
Signature

Print name

Date

Directorate/
Department

The manager completing this certification should retain it for audit and/or other
purposes for a period of six years (even if subsequent versions of the
document are implemented). The suggested level of certification is;

Clinical directorates - general manager

Non clinical directorates - deputy director or equivalent.

The manager may, at their discretion, also require that subordinate levels of
their directorate / department utilize this form in a similar way, but this would
always be an additional (not replacement) action.

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