The 7 s model is an outcome of an extensive research by the famous management

consultancy firm, mckinsey & co.(USA). This framework helps to establish a direct and
meaningful relationship between the efficiency and the very setup of the organization.
Shared values- icici is an org that values and safeguard basic principles and core ethics
that ranges from equal prospects, responsibility to society, appreciating values, openness,
integrity and total team work.
Strategy – icici, inspite of being incepted in a competitive enviorment at Mumbai, has
achieved the best montly sales volume through out the periods.
Structure – it has designed its org to comprise of departments such as finance & admin,
sales, service and IT. F& A and IT deparments have their function to spread over the
others in the structure.
System – the training and development systems, performance evaluation systems and
other systems in the org meet the best in the industry.
Styles - follows an entrepreneurial, innovative and centralized style of management.
Staff – does concentrate in managing the people in the org. the compensation packages
and the career development prospects are meeting the best in the industry.
Skills – does have a distinctive and somewhat unique marketing skill. The group as a
whole itself is well known in the marketing of quality products and services. The
expertise and allied knowledge is applied towards the future plans of diversification of
the org.

Strategy
• The Banker has selected ICICI Bank in India for its successful multi-channel
strategy, combining traditional banking channels with innovative alternative
channels to overcome geographic spread and underdeveloped communications
infrastructure.
• ICICI Bank initiated the ‘clicks and bricks’ approach in India. Acknowledging
varying customer needs between India’s states and social strata, the bank
developed the Infinity Banking concept as a way of making banking accessible
for all. The concept recognised customers’ growing desire for convenience in
accessing accounts and transacting with the bank. While for some customers a
branch is more convenient, others find it easier to use the internet or telephone
banking.
• ICICI Bank boasts an extensive branch network and has pioneered the staffless
branch concept, allowing customers who visit unmanned branches to talk directly
to customer advisers through a video link. Its innovative internet channel offers a
live chat facility to enable customer enquiries and mobile balance updates are also
available. The bank has one of the largest call-centres in India supporting the
operations. For selling of mortgage and insurance products, the bank uses direct
sales agents and alliances with manufacturers and dealers.
• With 1700 ATMs across the country at branch and off-branch sites, ICICI Bank
boasts the largest ATM network in India. Its investment to include Braille and
voice-enabled ATMs for blind and illiterate customers is truly commendable.
 • As a result of its perceptive branch strategy, ICICI Bank has acquired more than
five million internet, mobile and telephone banking customers.

Structure
• We believe that the structure of an organization needs to be dynamic, constantly
evolving
• and responsive to changes both in the external and internal environments. Our
organizational
• structure is designed to support our business goals, and is flexible while at the
same time
• ensuring effective control and supervision and consistency in standards across
business
• groups. The organization structure is divided into five principal groups – Retail
Banking,
• Wholesale Banking, Project Finance & Special Assets Management, International
Business
• and Corporate Centre.
• The Retail Banking Group comprises ICICI Bank’s retail assets business
including various
• retail credit products, retail liabilities (including our own deposit accounts as well
as distribution
• of third part liability products) and rural micro-banking.
• The Wholesale Banking Group comprises ICICI Bank’s corporate banking
business including
• credit products and banking services, with separate dedicated groups for large
corporates,
• Government and public sector entities and emerging corporates. Treasury,
structured finance
• and credit portfolio management also form part of this group.
• Business Overview
• The Project Finance Group comprises our project finance operations for
infrastructure, oil &
• gas, manufacturing and shipping sectors. The Special Assets Management Group
is responsible
• for large non-performing loans and accounts under watch.
• The International Business Group is responsible for ICICI Bank’s international
operations as
• well as coordinating the international strategies and alliances of its subsidiaries
and affiliates.
• The Corporate Centre comprises all shared services and corporate functions,
including finance
• and secretarial, investor relations, risk management, legal, human resources and
corporate
• branding and communications.
Shared Values
• Every member of the ICICI Prudential team is committed to 5 core values:
Integrity, Customer First, Boundaryless, Ownership, and Passion. These values
shine forth in all we do, and have become the keystones of our success.