PERSONALITY DEVELOPMENT AND COMMUNIVATION SKILL-III

(MINOR PROJECT REPORT) ON

ROLEX
Submitted in partial fulfillment of the requirements

For the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

To

Guru Gobind Singh Indraprastha University, Delhi

Under the Guidance of: - Submitted by:-

DR. RASHMI GUJRATI ABHISHEK RAGHAV

Professor BBA-III Sem. (EVE)

Enrolment No: 00421301715

Session 2016-17

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 To Whom It May Concern

I ABHISHEK RAGHAV , Enrollment No. 00421301715 from BBA-III Sem., Shift II of the
Tecnia Institute of Advanced Studies, Delhi hereby declare that the Personality Development
And Communication Skill-III (minor project report) (BBA-211) entitled Rolex is an original
work based on secondary data and the same has not been submitted to any other Institute for the
award of any other degree. A presentation of this Minor Project Report was made on 29th
October, 2016 and the suggestions as approved by the faculty were duly incorporated.

STUDENTS NAME :-

Date: ABHISHEK RAGHAV

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 certificate

Certified that the Personality Development and Communication Skill-III (Minor Project Report)
submitted in partial fulfillment of Bachelor of Business Administration (BBA) to be awarded by
G.G.S.I.P. University, Delhi by ABHISHEK RAGHAV, Enrollment No. 00421301715 has been
completed under my guidance and is Satisfactory.

Date: DR. RASHAMI GUJRATI

Professor

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 ACKNOWLEDGEMENT

I have putted my best efforts to prepare this report. However, it would not have been possible
without the kind support and help of many individuals and organizations. I would like to extend
my sincere thanks to all of them.

I am highly indebted to DR. RASHMI GUJRAT Ifor her guidance and constant supervision as
well as for providing necessary information regarding the PROJECT report also for their support
in completing the report.

I would like to express my gratitude towards my parents and member of Tecnia Institute of
Advanced Studies for their kind co-operation and encouragement which help me in completion
of this report.

STUDENTS NAME :-

ABHISHEK RAGHAV

BBA III Sem. (E)

ENROLMENT NO. : 00421301715

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 OBJECTIVE OF STUDY

To study the functioning of Rolex

To know the consumer behavior towards stores of rolex

To find out the influence of various promotional activities among customers.

To find out the level of satisfaction on overall quality of rolex

To study various ways to influence customer purchase and convert them into sales

. Research Methodology Nature and Population The population consists of the residents of the
nearby locality of the stores under study and due to time constraints, only 325 customers from
various outlets were used for the study. Sampling Technique The method of sampling technique
which I would like to use in this is structured interview. A structured interview (also known as
standardized interview or a researcher administered interview) is a quantitative research
method commonly employed in survey research. The aim of this approach is to ensure that each
interview is presented with exactly the same questions in the same order. This ensures that
answers can be reliably aggregated and that comparisons can be made with confidence between
sample subgroups or between different survey periods. The reason why I selected structured
interview as my sampling technique is because it provides less distorted information from the
mind of the common people. After all, retail industry is all about people and their satisfaction.

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 CONTENTS

S No Topic Page No
1.) Certificate III

2.) Acknowledgement IV

4.) Objective of the Study V

5.) Chapter I: Introduction 1-4

6.) Chapter II: Vision, Mission, Objective and Dimension 5-7

7.) Chapter III: History/Milestone 8-19

8.) Chapter IV: Success path/ Story 20-27

9.) Chapter V: Roadblocks and feasible solutions 28-35

10.) Chapter VI: Future projections 36-39

11.) Chapter VII: Conclusion of the study 40

12.) Chapter VIII: Professional outcome 41-42

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