FMCG major Marico looks to diversify product portfolio in Bangladesh To focus on non-coconut oil products; the country accounts for 44% of the firm's global biz ‘With ‘operations in Bangladesh witnessing growth once again, FMCG major Mario Ltd wll took to accelerate the diversification ofitsnon-coconutailbased fe. Ings ther Incidentally Bangladesh ac «counts fora percentof the com pany’ international business 1n Firthe turnover from the ner natonal busines stood at 1256 Thea, market sources sy. to deeisk the portfolio fromm de pendence ona single product by ‘opting forvaleaddes and high marginofferings, Th the JanuaryApall quarter (04 of Fiz) Marco witnessed a 5 er cent topline growth i is Rangladesh business after cwo ‘quarters (01 and Q2 of Fr) of Iegauve growth and a Na tied ‘quar. ‘According to Saugata Gupta, ‘MD and CEO, Marco he plan is to take the share of non SaugataGupea, Mo and CEO Bangladesh” Vivek Kare, Chef Financia fcr, Marko, sald ‘According to him, over the last three‘ofour year period, estar {es pushing vakieadded hair ois Tike perivmed coconut of, hale fall contol ol ama oll and cook. Ingott youth portfolio (deos and male grooming oferings)and so "Wellacceerate our growth in ‘hese catogories by lvesting be: Td che brands with focused dis. tribution expansion strategy” thecFO added. Marco has already set up ae ‘ining plant ia Bangladesh core Finecrude coconucell ihasads- tetbutlon fotpeie across? kh recall outlets there and plans to ‘expand the same. ‘According to. Aneesh Roy, Senioe VP Instutonal Egle Research Analyst, delwelss Se ‘cures, Manco ca leverage Para chute’ distibution networkand Similars Between India and Bangladesh markets for pushing ‘other ferings from ts stable cluding some from the Sala portale, Market share "Parachute had a very high mar. et share In Bangladesh. So es ‘only natural that growth would taper off. However, diversi ‘dan of portfolio ste right way infat,the only way forward” he sid