JOURNALISTIC WORD BANK

Paste-up/layout/make-up: the way in which writing and pictures are arranged on a page

masthead: it is made up of the title of the newspaper which is printed at the top of the front page,
the date of the issue and the price of the newspaper. Sometimes it also displays the
name of the editor, the Internet web-site and the price of the newspaper in each
country it is exported to. shoulder: the article located on the left side of the page

foot: the portion placed at the bottom of the page

headline: the title of a newspaper report, which is printed in large letters above the report
the headlines: the important points of the main news stories that are read at the beginning of
a news programme on radio or television make/grab the headlines also
be in/hit the headlines to be reported in many newspapers and on radio
and television headline-grabbing

banner headline: words printed in very large letters across the top of the front page of a newspaper

subheading: a short phrase used as a title for a small part within a longer piece of writing

caption: words printed above or below a picture in a book or newspaper or on a television

screen (or a cartoon as well) to explain what the picture is showing.

picture or photograph/photo: The Daily Mirror used a photo of King Edward VII for the first time
in 1910

type U: printed letters

typeface: a group of letters, numbers etc of the same style and size, used in printing; size of the

typeface; boldface type;

font (technical): a set of letters of a particular size and type, used for printing books, newspapers etc

characters: small caps, small capitals

italics: a type of printed letters that lean to the right, often used to emphasise particular words

above the fold: articles which are considered of the most importance are placed in the layout "
above the fold" when the newspaper is folded in half, the article is in the top
half and therefore will probably be read first NB: In the NYT, the most important
article is placed above the fold, on the right side of the paper

editorial (leader or leading article BrE; op-ed column/page AmE): an editorial is an article in a
newspaper which expresses the editor's opinion on a subject of particular interest at the present time

issue: a magazine or newspaper printed for a particular day, week, or month

special edition

feature: a piece of writing about a subject in a newspaper or a magazine (+ on)

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 column: an article on a particular subject or by a particular writer that appears regularly in a
newspaper or magazine gossip column ,fashion column ,agony column

agony aunt: someone who writes an agony column

letters to the editor la posta dei lettori

film/theatre/literary reviews: articles giving opinions on films/plays/literature

obituary: a report in a newspaper about the life of someone who has just died

full page

scoop: an important or exciting news story that is printed in one newspaper before any of the others
know about it

marketing (U): the activity of trying to sell a company's products by advertising, using attractive
packages etc

market research (U): a business activity which involves collecting information about what goods
people buy and why; quantitative (adj) / qualitative (adj.); purchase intent

panel: group of people who have been chosen to give advice or opinions on a particular subject

Respondent/interviewee; moderator/interviewer in a focus group discussion

probe (about): to ask questions in order to find things out

one-way mirror: a mirror which can be used as a window by people secretly watching from the other
side of it

monitor: a television that shows a picture of what is happening in a particular place

advertorial (C): an advertisement in a newspaper or magazine that is designed to look like an article
by the writers of the newspaper/magazine Some people do not like advertorials
because they think them deceptive

ad/vert/isement (C) + for 1.a picture, set of words, a film etc that is used to advertise a product or
service; 2.a statement in a newspaper that a job is available, an event is going
to happen etc; compare to/with commercial; commercial break

advertising (U): the activity or business of advertising things on television, in newspapers etc

classified ads: small advertisements you put in a newspaper if you want to sell or buy something
small ad/want ad AmE

claim: a statement that something is true, even though it has not been proved

endorse: if a famous person endorses a product or service, they say in an advert that they use and like it

copy: the text in an advertisement; copywriter: someone who writes the words for advertisements

p public service ads

persons working at a newspaper: Board of directors
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 editor: the person who is in charge of a newspaper and responsible for all its reports; the person who
decides what should be included in a newspaper, magazine etc

vice-editor or assistant editor (more than one)

production manager
managing editor
sports editor
financial editor
editorial staff
photographer
reporter

correspondent: someone who is employed by a newspaper or a television station etc to report news
from a particular area or on a particular subject; sports correspondent;
foreign correspondent

news agency: a company that supplies information to newspapers, radio and television

columnist: someone who writes articles, especially about a particular subject, that appear regularly
in a newspaper or magazine chi cura una rubrica

freelance journalist

to be part of the editorial staff of a newspaper

newsroom: the office in a newspaper or broadcasting company where news is received and news reports
are written

editorial department/news department

circulation: the average number of copies of a newspaper or magazine that are usually sold each day,
week, month etc

press release: an official statement giving information to the newspapers, radio, or television;
to release: to make public; to let news or official information be known and printed

inverted pyramid style (of newspaper writing): the news articles typically start with the most
important information what the reader absolutely needs to know

teasers: short summaries of the most important articles from the sections in the index

news agency: a company that supplies information to newspapers, radio and television
e.g. Reuters; Associated Press

newsworthy: important or interesting enough to be reported as news

breaking news: the latest news

hard news: facts, information etc that are definitely true and can be proved Bye

junk food news or journalistic noise (computers tech: pieces of unwanted information that can
prevent a computer from working effectively): news stories that sensationalise, personalise or
homogenise relatively inconsequential trivia in the mass media
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