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PRomo

Public Relations Student Society of America l Rowan University l Glassboro, NJ

Presidents Piece
Editors Note... By Colleen Scott, AJF- PRSSA
September is the month of new President
beginnings. In my eyes, it is a fresh
start. You start a new school year, Hi everyone,
you have new classes and
professors, and maybe you even Welcome back! I hope everybodys year is off to a great
move into a new home on start! My name is Colleen Scott, and I am this years president
campus. I know sometimes for Rowans chapter of Public Relations Student Society of
starting many new things at once America (PRSSA). I feel lucky to work alongside an e-board of
can be tough, but once you are in a 15 hardworking and dedicated individuals. We are so excited
repetitive schedule, you always for this year and what is in store for our chapter.
seem to adjust to change. How can you join in on the fun? Good question come to
I am very happy to serve as this PRSSA and PRaction meetings every Wednesday at 5:00 p.m.
year's Publications Editor for in the Chamberlain Student Center. Each week, the meetings
PRSSA. I got involved in PRSSA by will alternate from PRSSA to PRaction. Our PRSSA meetings
writing every month for PRomo last will consist of speaker panels featuring PR professionals from
year, and I think you should all too! different sectors of PR, strengthening our skills through
Writing for our newsletter is a professional development workshops, and more! PRaction is
great opportunity to strengthen Rowans own, student PR firm. Getting involved with PRaction
your writing skills, see your work is a great way to gain some hands-on experience working
published, and also it is a great with real clients!
thing to put down on your resume! I encourage everyone to attend at least one PRSSA or
If you would like to write for us, PRaction meeting. I hope everyone is able to find his/her
please contact me at niche in our organization. I truly believe everyone can find a
rugelm9@students.rowan.edu. I place and shine, and I am looking forward to seeing that
hope everyone has a great happen throughout the year. k
semester! k
In This Issue

A Summer of PR 2
Lessons Learned 3
Marisa Rugel PRaction- Meet the Clients 4
Publications Editor Profs Corner 5
National Conference 2017 5
Member of the Month 6
Welcome Back 7

September 2017- New Beginnings 1


A Summer of PR Join a pre-professional
By Alexander Belli, dual major in Advertising and PR organization dedicated
to jump starting your
The end of my first year at easier because the admissions PR career
Rowan University is when I counselor and my department
landed my first internship. I had a good relationship that

PRSSA
would be a Multimedia made setting up photoshoots
Content Contributor Intern smooth. The reverse can also

GIVES YOU
for Rowans Division of be said, when my department
Student Affairs. The work was is looking for leads on stories
heavy in writing, we can count on other
photography, networking, departments to help us out.
and several other areas of Im so happy that Ive gotten

Opportunities to
multimedia content. I felt the chance to work in an
nervous because I had only environment that has allowed

ENHANCE
spent a year studying Public me to learn so many things
Relations and wasnt sure if I about the field of Public
would be prepared enough
for the job. I realized when I
Relations, and is still
continuing to teach me new Your Education
EXPAND
started, however, that I had things every day. The reason I
everything I needed and the was able to get this position
internship provided the rest.
The classes Ive taken
was because of my openness
to the possibilities that
Your Network
have taught me a lot about presented themselves around
the industry, but there are campus. Thats the biggest And
LAUNCH
things that cant be fully piece of advice I could give
understood without having anyone looking for an

YOUR PR CAREER
real-life experiences. One internship. There will be a lot
of those things involves of opportunities the
being able to network important thing to remember
properly and creating good is dont be overwhelmed by
relationships among the your options or too nervous to
departments of the company choose one. k
you work for. Part of what I
do at my internship involves
doing all those tasks I
mentioned above for other The classes Ive taken
departments at Rowan. An have taught me a lot about
example happened recently
the industry, but there are
when I worked with the
International Admissions things that cant be fully
Office to photograph some of understood without having
their students from overseas. real-life experiences.
My job was made much

September 2017- New Beginnings 2


About PRomo Lessons Learned
By Katelyn Dunitz, Secretary
The Anthony J. Fulginiti This summer I had the different area than you
Chapter of the Public opportunity to intern for originally planned and how
Relations Student Society of Roche Diagnostics, a important it is to take positions
America publishes PRomo as a pharmaceutical company in just to get your foot in the
monthly newsletter. Indianapolis. I became aware door.
of the internship through an For students trying to seek
inside connection and an internship in the
Editors: decided to apply. future, networking is key.
Marisa Rugel, Professor Lynn, I gained corporate Network to land the internship,
Dr. FitzGerald experience while working in but also network during your
Human Resources under the internship. I went out of my
Contributing Writers: Talent Acquisition way to meet with higher ups in
Department. I had the the company and meet
Katelyn Dunitz, Colleen Scott, opportunity to actively employees who were in PR and
Jennifer Bell, Nicolette participate in interviews for marketing. You would be
Giordano, Morgan Hurley, Anya full-time positions, give my surprised as to how many
Mourovannyi, Alexander Belli input in debriefing sessions, people have connections all
improve the university over the country. I was
recruiting process for Roche interning over 600 miles away
Advisors:
and work closely with a and still managed to make
Dr. Novak, Dr. FitzGerald, Marketing Manager to connections in New York and
Professor Schoeinstein, and complete an extra project. Philly. The most important
Gloria Barone Even though I didnt intern piece of advice to remember
in a PR or communications after your internship- stay in
field, I learned more than I touch with the people you
could imagine this summer. I meet! You never know when

Interested in
applied what I studied in my you will need assistance from
PR and advertising classes to them in the future and staying

Writing for PRomo?


my HR projects. I learned how connected shows you care and
easy it is to land a job in a it will go a long way! k

Build your portfolio by writing PRaction- Meet the Clients


articles for PRomo. Articles
published in PRomo showcase By Nicolette Giordano, Firm Director
your writing skills to potential
PRaction is Rowan's award by developing strategic
employers. winning student PR firm. We communication campaigns.
work within the Anthony J. Our services include
If you are interested or have Fulginiti Public Relations Research, Creative,
ideas for PRomo, please Student Society of America Promotions & Events, and
contact Marisa Rugel at (PRSSA) Chapter to give Media Departments. PRaction
students hands-on public works with a number of
rugelm9@students.rowan.edu
relations experience. PRaction different clients to provide
helps clients meet their goals
See PRaction, page 4

September 2017- New Beginnings 3


See PRaction, page 3

many students the opportunity


to join and succeed.
Mike Schiavone. Their goal is to Connect withPRSSA
find all the good happening in
This year we work with eight the world and make people Twitter
clients! Our PRacticum clients aware of it.
include:
@RowanPRSSA
High Street Art Gallery:
Payton Press: Payton Press, Rowan University Art Gallery
@RowanPRaction
LLC is owned by author Gloria serves as a premier cultural
Barone Rosanio, a member of destination for South Jersey, the Facebook
the national Society of
Childrens Book Writers and
Rowan community, and Facebook.com/RowanPRSSA
Illustrators. Gloria has spent the surrounding region. Its mission Facebook.com/RowanPRaction
past 30 years working in is to provide a platform for
newspapers and corporate discourse on best practices in
contemporary art by Instagram
communication and teaching
college journalism and adult professional artists, curators, PRSSA- AJFPRSSA
writing. and scholars through the PRaction- rowanpraction
Animal Welfare presentation of interdisciplinary
Association: Animal Welfare art exhibitions, panel Website
Association (AWA), a private, discussions, guest curatorial
nonprofit organization, operates projects, and other public
www.rowanprssa.com
the oldest and largest low-cost programming. www.rowanpraction.com
spay/neuter clinic, adoption
center and no-kill animal shelter And our PRaction clients are: Email
in South Jersey. Through a Yogo Factory: The YoGo ajfprssa@gmail.com
variety of innovative programs Factory at Rowan University is a
including adoptions, veterinary frozen yogurt shop that offers
services, pet therapy, delicious low-fat/non-fat flavors
trap-neuter-return and humane with over 60 toppings. It has a
education, we strive to ensure large, clean store with a fun vibe
that animal companionship is perfect for fundraisers and
accessible to all. birthday parties. It offers
Millville Army Air Field different promotions and
Museum: The Millville Army discounts to customers.The Yogo
Air Field Museum (MAAFM) Factory has had our students
preserves the history of the redesign promotional fliers,
Millville Army Air Field, in conduct research, identify

Guess Who?
Millville, NJ, dedicated by the YoGos current brand position
U.S. War Department in 1941 as and develop new creative ideas
Americas First Defense to get students on campus to
Airport. Located in the original purchase YoGo throughout the
base headquarters building, the school year.
MAAFM displays large Dance Away Cystic I was in the Macys
collections of WWII flying
artifacts of national interest.
Fibrosis: PRSSAs annual Dance
Away Cystic Fibrosis event is a Thanksgiving Day
The Good Network: The charity event to raise money for Parade
Good Network is a blog and the Cystic Fibrosis Foundation.
podcast that was launched this For Dignity: For Dignity is a
past year by friends Tom non-profit organization that
Cristino, Mike DiFrancesco, and fearlessly admedia safety. k Answer: Brenna Jones

September 2017- New Beginnings 4


Welcome to Boston National Conference 2017
By Jennifer Bell, Director of External Communications
National Conference is an attendees to get together to
annual event Rowans PRSSA network effectively.
attends every year. It makes Not only are you able to
meeting your peers in other explore different workshops
schools easy and allows you to with a variety of speakers all
network, make connections for five days of conference, but
after you graduate, and also you have access to a
explore the different fields in resume critique to get
public relations. professional advice on
Youll have the opportunity enhancing your resume.
to explore the new trends in PRSSA National
the industry as well as go over Conference is always held
the traditional skills each with the Public Relations
public relations master should Society of America
learn. conference, the parent
There youll be able to organization you enter after
meet people in our you graduate so youll have
organization from all around the opportunity to meet
the country as we take roll call professionals in the field.
the first day to see how many This years national

Boston is
schools attend. Last year in its conference is in Boston,
annual report PRSSA National Massachusetts so while youre

Massachusetts
had 351 registered chapters networking take advantage of
and 10,471 members. this opportunity and explore

capital and
Conference provides the best the beautiful city of Boston. k

Profs Corner
environment for all the

largest city.
Founded in 1630, By Morgan Hurley, Publications Assistant
its one of the September means many Band. Some other welcome

oldest cities in things for Rowan University,


one, the welcome to new and
events included Late Night at
the Rec, The Food Truck

the U.S.
returning students and Festival, and much more. One
another, the pickup of the of the larger events this month
fast-paced student life around was the annual organizational
campus. fair which was held on
The kickoff this year was September 13. The Student
The Presidents Welcome and Center patio was filled with
Picnic. The event was led by tables of campus
SGA president, Lauren Bitzer organizations. The diversity of
and had a performance by Rowans campus was shown
Philadelphias Aqua String with the range of clubs and
See Profs Corner, page 6

September 2017- New Beginnings 5


See Profs Corner, page 5

activities to join. The the most exciting times of You Know Youre a
PR Major When...
excitement of campus life was the year, Homecoming! k
also seen at the various
sporting events, job fairs, and
club interest meetings.
The Rowan community will Every year you count
celebrate Parents Weekend
on starting September 22.
down the days until
This weekend will allow Prof PRSSA National
Conference arrives.
families to explore Rowan and
experience everything our
campus has to offer. This
includes the Family Block
Party, on September 23 at 11
a.m. There will be food, music,
and activities.
As September is quickly
coming to an end, the Rowan
campus prepares for one of

Member of the Month


By Anya Mourovannyi, Director of Recruitment

Tyra Robinson is a Junior actively participating since the


Advertising and Public first general PRSSA meeting.
Relations major. She Joined She has asked many questions
PRSSA regarding
because she professional
wanted to growth in
become PRSSA and has

PR Quote of the
more signed up for
involved in committees

Month
her major that she was
and expose interested in,
herself to all Tyra Robinson and overall
of the networking possibilities has a very positive attitude
that PRSSA offers. She also felt regarding the Association. Post If I was down to my last
like this would be a good way graduation, Tyra wants to jump dollar, I would spend it
on Public Relations.
to grow professionally and into her masters while also
personally. attaining a full time career at a
The executive board chose leading advertising company

-Bill Gates
Tyra to be the member of the or agency in N.Y. or P.A.k
month because she has been
Interested in writing for our next issue of PRomo?
Please email Marisa Rugel at rugelm9@students.rowan.edu for
more information!

September 2017- New Beginnings 6


Welcome Back!
Internship By Alison Novak, Ph.D., Assistant Professor
Opportunities
Its hard to believe another about applying all those skills
**Companies Currently Hiring** summer has passed by! This you learned in your previous
will be my third year as one of classes or from internships.
the advisers for AJF PRSSA The e-board is always looking
and Im looking forward to for volunteers to chair its
more adventures and exciting committees. Perhaps you
South Jersey: meetings starting this fall.
For those of you new to
would like to help edit PRomo
or plan Organ Donor Day. Our
Rowan, the public relations board members rely upon the
Alice Paul Institute major, or organization, PRSSA expertise of students like you
Sturge Weber Foundation can be a great place to gain to help make every event and
Little Beefs experience for your resume. initiative a success.
JDRF You can work with clients and I was a member of PRSSA
execute PR plans for local as an undergraduate student
PMI Sojay Property Management
companies in our student firm: at Marist College. Working
PRaction. You can tour with fellow students was one
agencies and nearby firms on of the fastest ways I made
club trips. You can learn more life-long friends- many of
about specific fields like whom I continued to work with
Central Jersey:
healthcare communication, even after graduation. Joining
digital media, and event our club is a way to practice
planning from experts who and improve your PR skills,
Church & Dwight speak at business meetings. make friends, and join a
CMDS PRSSA has endless professional organization with
Dandelion PR opportunities for everyones thousands of members in its
Doughmain Education Foundation interests. network. I look forward to
For those of you seeing you at our next
JFK Communications
returning to the club, it is a meeting! k
good time to start thinking
PRomo Photo of the Month

North Jersey:

MWWPR
The S3 Agency
Rosica Communications
Harrison Rand
The DSM Group

**Check out the Google Doc for


more opportunities**
The 2017-2018 Executive Board

September 2017- New Beginnings 7


Looking Ahead...

10/4- Speaker: Christine Irving


Creekside Communications in CSC 221

10/18- Speakers: Tom Cristino & Henry Grant,


Tierney in CSC 127

11/1- Speaker: Katti DeFelice


WebpageFX in CSC 127

Cant get to High Street? Not able to make a meeting? Visit our website
rowan.prssa.com & click on PRomo for our digital newsletter!

September 2017- New Beginnings 8