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20171016

2017 10 16

2017 9 22 26 15-64 1,982

2017 10 16

73.5%


84.7%
46.4%

15.3%

0% 20% 40% 60% 80%


BASEN=1982
Sep. 2017

2017 9 (84.7%)
73.5%(46.4%) ()

2017 10 16

(NET) 63.8% (63.8%)


33.2%

32.3%
30.6%

28.1%
28.1% (55.9%) 15-24
27.7%

25.1%
24.1%
44.6% 50-54 60-64
55.9%
44.6%
36.1%
30.6%
23.4%
2.1%

0% 20% 40% 60% 80%


BASEN=1679
Sep. 2017

2017 10 16

23.2%
39.8%
31.6%
29.3%
27.1%
29.1% /
22.9%
31.7%
19.8%
23.4%
17.3%
25.9%

16.1%
8.4%
14.8%
12.6%
14.0%
11.4%
3.2%
8.0%
7.3%
11.4%

5.4%
17.3%
0% 10% 20% 30% 40% 50%
BASEN=1456
N=920
Sep. 2017
2017 10 16

comScore MMX

2017 10 16

PC 25-34
2017 8 PC

comScore MMX 2017 8


51.6 %
PC
PC

175.6
175.6

6-14 3.0% 25-34 26.4%
35-44 (23.7%)25-54
15-17 2.5%

18-24 14.0%

25-34 26.4%
35-44 23.7%

45-54 19.3%

55 11.1%

2017 10 16 comScore MMXARO 2017 08


35
*

34 34
34


/
34

35


35 35



/

*

2017 10 16 comScore Segment MetrixARO2017 08


agoda PC Airbnb
PC
Top 8 () () ()

agoda PC
2017 8
83.3
29

Airbnb



AsiaYo!
+
PC

*Booking.com Hotels.com comScore (Online Travel Agents)


2017 10 16 comScore MMXARO 2017 08


35 trivagoAirbnb 34
34 34

agoda agoda


Booking.com

+
Booking.com
+
trivago 35
Airbnb Hotels.com Airbnb Hotels.com

trivago
Hotels Hotels
AsiaYo! AsiaYo!
HotelsCombined Combined Combined

trivago trivago
34
35 35
AsiaYo!
35 agoda agoda

+
+
Booking.com

+
Booking.com

Airbnb 34

Airbnb Hotels.com Airbnb Hotels.com

Hotels Hotels
AsiaYo! Combined AsiaYo! Combined

trivago trivago

2017 10 16 comScore Segment MetrixARO2017 08



(84.7%) 73.5%
46.4%()



2017 10 16


2017 8 (51.6%)
175.6 25-34
(26.4%)35-44 (23.7%)
34 34
35
PC agodaBooking.comHotels.com
AsiaYo! PC
+
trivagoHotelsCombined
35 +

2017 10 16

991 50.0%

(IX Survey) 991 50.0%
15-19 161 8.1%
20-24 185 9.3%
IX:Panel 25-29 184 9.3%
15-64 30-34 201 10.1%
35-39 233 11.8%

40-44 212 10.7%
2017/09/222017/09/26 45-49 209 10.6%
50-54 212 10.7%
N=1,982
55-59 204 10.3%
95%2.2%
201706 60-64 180 9.1%
907 45.8%
520 26.2%
555 28.0%
2017 10 16

Methodology
comScore Unified Digital MeasurementTM(UDM)
6
IAB International Spiders and Bots List

Global Global
Media Metrix Multi-Platform PERSON Measurement MACHINE Measurement


Media Metrix Multi-Platform Media Metrix Panel Census
Video Metrix Mobile Metrix


comScore App
comScore SDK
Unified Digital MeasurementTM (UDM)
* comScore(UDM)
unified (U) (u)

2017 10 16

m marcom@ixresearch.com