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StatementofBornIntoIt,Inc.

/Chowdaheadz

RegardingTrademarkInfringementSuitBroughtbyLongTrailBrewingCo.

WeweresurprisedtolearnviaTwitteronFridaythatLongTrailBrewingCo.hadfiledatrademark
infringementlawsuitagainstusinVermont.ThelawsuitallegesthatouroriginalTakeaHikedesign
infringesonLongTrailstrademarkforthephraseTakeaHike.

LongTrailsTakeaHikeLogo

ChowdaheadzTakeaHikeDesign

OurdesignprominentlyfeaturesthestateofNewHampshireandismeanttoreferencewellknownNH
hikingspots,includingMountWashingtonandtheWhiteMountainNationalForest.Ithasnothingtodo
witheitherVermontorLongTrail.Itisalsobrandedwithourownname,Chowdaheadz.

TheallegationthattakeahikeisownedexclusivelybyLongTrailorbyanyoneforthatmatteris
ludicrous.AsagenericphrasethatlongpredatesbothLongTrailandChowdaheadz,itshouldnotbe
monopolizedorusedasananticompetitiveswordinthemarketplace.WeareawarethatLongTrailhas
usedlitigationagainstothersmallbusinessinordertotake,throughintimidation,morerightsthanthe
actualtrademarklawgrantstothem

Weplanonsuccessfullydefeatingtheirmeritlessclaims,andusingthisstoryasanempowering
exampletoothersmallbusinessesthatreceiveunreasonableandunfoundedceaseanddesistletters
andlawsuits.LongTraincantakeahikeiftheythinktheyaregoingtobullyChowdaheadzinto
submission.Wehavebeenaroundfor15yearsservingourNewEnglandbasedcustomers;wewillfight
theseridiculousclaimswiththemstandingrightbehindus.