Professional Documents
Culture Documents
Ensure that every department has achieved their objectives to further achieve their
corporate objectives or aims
Goals
- are the broad primary outcomes towards which effort and actions are directed in a
business. These are about what the business want to be instead of the way how they
working towards
Strategy
- Long term plan
- Designed to achieve corporate objectives
Tacticts
- Tend to be short term
- Influenced by operational day to day operations (specific decisions around market
mix)
The interaction of objective in a company can be all thought as a part of a tree (roots+
trunk+ leaves), they all integrate and corporate together as a whole unity to reach a
common goal.
All the departments and individuals within an organization should be heading the same way
for an overall common aim or goal
Overall reach of where the company wants to be is their final goal/aim
For example, a particular department is only able to increase sales and attract customers if
employees (representatives of individuals) increase their productivity and efficiency in
producing a high- quality product