SCHEDULE

On

Customer's Perception of fashion in the Apparel Market of Silchar Town.

Sir/Madam,

Please be kind enough to update me about your views pertaining to my study entitled

Customers Perception of Fashion in the Apparel Market of Silchar Town

A proper secrecy and confidentiality is assured for your opinion towards this survey. The data provided by you will be purely utilized for academic purpose
only.

Thanking You,

Name:

_________________________________________________________________________________

Demography

Name:

Age:
o 15-25
o 26-35
o 36-45
o >45

Gender:

o Male
o Female

Marital status:

o Married
o Unmarried

Educational qualification:

o 12th pass
o Graduate
o Post graduate
o Doctorate
o Certification courses

Profession:

Monthly Family Income:

o Up to 30,000
o 30,000-50,000
o >50,000

Questions

1. What you wear is influenced by media?

o Not at all
o Somewhat
o Very much

2. What is your personal favorite / or your style statement is influenced by:

o Bollywood
o Handloom or Rustic look
o Casual or Office look / Simple to carry
o Traditional or Ethnic Wears

3. How frequently you go for shopping?

o Very frequently
o Seasonal
o Marriage / Festivals

4. For a statement look what is your choice of investment

o < 2000
o 2000-5000
o 5000-1000
o Money doesn't matters

5. You need fashion wear for how many occasions in a year

o 1-10
o 11-20
o >20

6. How is your Purchase Decision Influenced?

o Own decision
o Decision of the accompanying person
o Market trend
o Influence of the seller

7. How much effort do you put to get a fashion product?

o Online preference
o Visiting shopping malls
o Boutiques

8. What is the first thing that attracts you when you visit a new fashion store?

9. How open you are in trying a new fashion store

o Very likely
o Impulsive visit
o Influence of others
o Seldom
o Often

10. Do you wish for fashion makeover footwear accessories? If yes who is your fashion Idol?

11. Do you prefer fashion over comfort?

o Yes
o No

12. What is your requirement from the fashion market in Silchar: (Suggestion / Area of improvement):

Thank You for Your Valuable Feedback