1st Assignment for students as a group task based on

Chapter 1 and 2

Topic of the Report:

Competitor Analysis
of
Otobi Furniture/ Bengal Meat/ Apex Footwear/Meenabazar
Retail Shop/ Robi/ Aarong Boutique Shop/ Labaid
Hospital/Independent University

Guidelines for Developing Report and Presentation

Category (from the above list) will be assigned based on lottery System inside the
class.
Then, based upon the selected Category from the above list, the group must:
Do a competitor analysis
Should the brand target new customers to promote?
What can be the new strategy?
What should be the ultimate positioning?

The Group needs to prepare and deliver the analysis with a Power-point presentation,
keeping in mind that individual group will be allowed around 8 minutes
time to present and defend the report.

Last Date of Report Submission: October 22, 2017,

Sunday on or before 1 pm (All Group).

Late Submission will deduct Marks.

Presentation:
All Group on 25th October (Wednesday) [ Section B]