Apparel and Footwear in India

APPAREL AND FOOTWEAR IN
INDIA
Euromonitor International
April 2017
APPAREL AND FOOTW EAR IN INDIA Passport I
LIST OF CONTENTS AND TABLES

Executive Summary ..................................................................................................................... 1
Apparel and Footwear Continues To Record Strong Growth in 2016 ....................................... 1
Demonetisation Impacts Sales at the End of 2016 ................................................................... 1
Aditya Birla Nuvo Continues To Lead the Highly Fragmented Indian Apparel and Footwear
Market ....................................................................................................................................... 1
Internet Retailing Continues To Gain Ground ........................................................................... 1
the Future Looks Positive for Apparel and Footwear ................................................................ 1
Key Trends and Developments .................................................................................................... 2
Demonetisation Impacts Year-end Sales of Apparel and Footwear in 2016 ............................. 2
Demand for Sportswear Continues To Remain Buoyant in 2016 ............................................. 2
Online Retailing Is Changing the Way Consumers Buy Apparel and Footwear in India ........... 3
Market Data .................................................................................................................................. 4
Table 1 Sales of Apparel and Footwear by Category: Volume 2011-2016................ 4
Table 2 Sales of Apparel and Footwear by Category: Value 2011-2016................... 4
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2011-
2016 ............................................................................................................. 4
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2011-
2016 ............................................................................................................. 5
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2012-2016 ....... 5
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016 .............. 6
Table 7 Distribution of Apparel and Footwear by Format: % Value 2011-2016 ......... 7
Table 8 Distribution of Apparel and Footwear by Format and Category: %
Value 2016 ................................................................................................... 7
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2016-
2021 ............................................................................................................. 8
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2016-
2021 ............................................................................................................. 8
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume
Growth 2016-2021 ....................................................................................... 9
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value
Growth 2016-2021 ....................................................................................... 9
Definitions..................................................................................................................................... 9
Sources ........................................................................................................................................ 9
Summary 1 Research Sources ........................................................................................ 9
APPAREL AND FOOTW EAR IN INDIA Passport 1
APPAREL AND FOOTWEAR IN INDIA

EXECUTIVE SUMMARY
Apparel and Footwear Continues To Record Strong Growth in 2016

Apparel and footwear continued to register solid growth in India in 2016. The countrys strong
economic performance made it the fastest growing major economy in the world. The overall
benefits of a positive macroeconomic situation helped propel sales of apparel and footwear as
consumers continued to spend on menswear, womenswear and childrenswear. The
performance of footwear was boosted by increasing spending on sportswear in the country
thanks to the growing fitness and health and wellness trends.
Demonetisation Impacts Sales at the End of 2016

A series of measures undertaken by the Indian government in 2016 to curtail the shadow
economy impacted sales of apparel and footwear. The government introduced stringent
measures such as demonetisation and a luxury tax. On 8 November 2016, the government
announced that existing INR500 and INR1,000 notes would no longer be valid. Being a cash-
driven economy, this move impacted sales across various industries, including apparel and
footwear.
Aditya Birla Nuvo Continues To Lead the Highly Fragmented Indian

Apparel and Footwear Market
Aditya Birla Nuvo continued to lead the highly fragmented Indian apparel and footwear market
in 2016. The company has traditionally been a pioneer in this industry and has held the leading
position for a long time. The companys success can be attributed to a strong portfolio of brands
which includes Van Heusen, Louis Philippe, Allen Solly, Peter England and People. The
company also has one of the widest reaches in the industry in terms of physical store presence,
continuing to invest in expanding its retail footprint in the country in 2016.
Internet Retailing Continues To Gain Ground

Internet retailing is playing a crucial role in India by making branded apparel and footwear
accessible to consumers in second- and third-tier cities. Consumers in these cities did not
previously have access to a large number of brands due to the absence of stores operated by
branded players. However, this is changing due to the rising penetration of the internet in the
country and the growing popularity of internet retailing. The overall share of internet retailing in
apparel and footwear, however, remained in the single digits in 2016, with apparel and footwear
specialists continuing to dominate sales.
the Future Looks Positive for Apparel and Footwear

The unorganised sector continued to have a strong presence in apparel and footwear in India
in 2016. However, its share of sales continued to fall over the review period. This was mainly
due to the increasing penetration of branded apparel and footwear across the country. Internet
retailing is also providing a means for branded players to expand into different parts of the
country which were previously inaccessible. Going forward, this trend is expected to continue.
The presence of a large unorganised sector presents tremendous opportunities for apparel and
footwear players to tap into over the forecast period. A major chunk of growth expected over the
forecast period will be driven by consumers shifting from unbranded and unorganised apparel
and footwear to the organised and branded sector. Growth of the Indian apparel and footwear
industry is thus expected to remain strong over the next decade.
KEY TRENDS AND DEVELOPMENTS
Demonetisation Impacts Year-end Sales of Apparel and Footwear in

2016
In 2016, the Indian government introduced a range of stringent measures to curtail the
shadow economy in the country. These included the imposition of a luxury tax and the
mandatory submission of PAN (Permanent Account Number) cards for purchases above INR0.2
million. These measures created a sense of panic among consumers, who became more
reluctant to spend, thus leading to a decline in footfall in stores and malls.
Additionally, at the end of the year on 8 November, the government announced the
demonetisation of all existing INR500 and INR1,000 notes. In a cash-centric economy like India,
this move severely impacted consumption across most industries, including apparel and
footwear. A significant share of apparel and footwear sales in India take place during the second
half of the year when the country celebrates major festivals, while the wedding season also falls
during this period. Demonetisation impacted sales of apparel and footwear during the months of
November and December. Even year-end sales which are run by the major apparel and
footwear players in these two months were affected. The overall dent created by demonetisation
on apparel and footwear sales during the last two months of 2016 is not yet clear as the major
players are yet to announce its impact on their performance.
Outlook
To overcome the impact of demonetisation and drive volume sales, major apparel and
footwear players in the Indian market, including Future Lifestyle Fashions, Aditya Birla Nuvo,
Arvind and Bata India, organised end-of- season sales in January and February 2017, offering
heavy discounts to make up for the opportunities lost at the end of 2016. This trend could
continue throughout 2017 as the leading players main aim appears to be achieving strong
volume sales.
The government has also proposed the implementation of a Goods and Services Tax (GST)
by July 2017. The impact of this on the apparel and footwear industry is not yet clear. Although
manufacturers are expecting it to have a positive effect on the industry, its actual impact will only
be seen once it comes into effect.
Demand for Sportswear Continues To Remain Buoyant in 2016

The fitness trend which has grown in India over the past couple of years continued to remain
strong in 2016. Sportswear, which includes both apparel and footwear products, registered retail
current value growth of 22% in 2016, with sales reaching INR366 billion. Changing lifestyles and
consumer habits have been the prime drivers of the fitness trend in the country. Increasing
interest in yoga, sport, swimming and regular workouts in the gym have continued to support
demand for sportswear. The urban population is increasingly becoming aware about the
importance of incorporating exercise and sport into daily routines in order to minimise the risk of
developing lifestyle-related diseases. Rising incomes have also led to consumers focusing more
on their overall health and wellbeing. The focus among the urban population is on having a
better physique, an attractive appearance and maintaining a healthy lifestyle. This trend is not
just restricted to the upper classes but all income groups. Furthermore, the fitness trend has
permeated all age groups, with children, youths, adults and senior citizens all taking up sports
and fitness activities. Bollywood, which plays an integral part in Indian society, has also helped
to drive the fitness trend. Bollywood female celebrities such as Bipasha Basu, Shilpa Shetty and
Kareena Kapoor have helped support the popularity of yoga among Indian women, while
women such as Deepika Padukone, Alia Bhatt and Priyanka Chopra have encouraged urban
women to visit the gym. Similarly, male Bollywood stars such as Salman Khan, Hrithik Roshan
and Ranveer Singh have inspired millions of youths to take up fitness and exercise.
The overall fitness trend has helped drive sales of sportswear in the country. The recent
success at the 2016 Rio de Janeiro Olympic Games of Indian women has also created a buzz
surrounding sport among the masses. International sportswear brands such as Nike, adidas,
Reebok and Puma have been present in the country for a long time and offer a strong portfolio
of sportswear products to cater for this growing demand. All of the leading sportswear brands in
the country have prominent Indian sports stars as celebrity endorsers. Additionally, over the
past couple of years domestic apparel players such as Wildcraft India, Future Group and Aditya
Birla Nuvo, among others, have also started focusing on sportswear and comfortable apparel to
tap into this trend.
Outlook
Demand for sportswear is expected to remain strong over the forecast period, with the
category predicted to register a value CAGR of 11% at constant 2016 prices, with sales
approaching INR625 billion by 2021. Rising disposable incomes and changing lifestyles are
anticipated to have a long-lasting effect on sales of apparel and footwear in the country. The
health and fitness trend has marked a tectonic shift in the lifestyles of the Indian population and
is not expected to see a reversal. The leading global players within sportswear are already
present in the country and consumers already have access to their brands. The increasing
penetration of internet retailing in the country is also predicted to help increase the reach of
these brands in second- and third-tier cities over the forecast period. A large portion of demand
for sportswear products over the forecast period is expected to be driven by consumers residing
in these cities.
Demand for sportswear is also expected to increase in rural areas of the country over the
forecast period. The number of people practicing yoga in rural and suburban areas is on the rise
and is anticipated to continue to increase. Domestic sportswear players are expected to launch
more affordable products for these consumers, with this set to help local companies boost their
share of sportswear sales over the forecast period.
Online Retailing Is Changing the Way Consumers Buy Apparel and

Footwear in India
Online retailing continued to perform strongly in apparel and footwear in 2016, accounting for
4% of apparel sales and 5% of footwear sales. More brands are becoming available online in
India, for example international labels such as Calvin Klein Jeans, Gas Jeans, French
Connection, Nautica, Mango, Aldo, Burton and Tommy Hilfiger.
However, the online channel and digital space in India is a complex affair. The huge diversity
among Indians in terms of language, traditional dress, preferences and tastes makes it difficult
for apparel and footwear players to communicate their brand values and uniqueness to these
consumers. Indias millennial consumers are volatile, complex and demanding. To be able to
target these consumers successfully, apparel and footwear players will need to stay up to date
and continue to come up with new and innovative digital campaigns. In addition, millennials
want to see new products every time they shop. Brand manufacturers therefore will need to
invest time and money in their online presence as social media platforms and blogs are also
having a strong influence on how consumers shop offline.
Outlook
Online retailing is expected to continue to witness strong growth over the forecast period. The
channels share of apparel and footwear sales is set to reach double digits by 2021. Initiatives
such as the governments Digital India, which seeks to improve internet connectivity in the
country, are expected to help increase the penetration and quality of the internet in rural and
semi-urban regions of the country. The rapid growth of smartphones over the forecast period is
also likely to support the growth of internet retailing.
Internet retailing is a solid platform for international players to increase their penetration in the
country as their brands become accessible to consumers in smaller cities. Hence, more apparel
and footwear players are expected to turn to online retailing to drive their sales over the forecast
period due to the channels tremendous growth prospects. Already at the start of 2017, Inditex
Trent Retail India has announced that its Zara banner will start selling online in the country by
the second half of the year, with more players likely to follow suit.
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2011-2016
mn units
2011 2012 2013 2014 2015 2016
Apparel 5,115.6 5,543.6 6,008.7 6,551.0 7,189.2 7,855.6

Footwear 714.3 808.3 913.1 1,038.5 1,189.2 1,354.8
Apparel and Footwear 5,829.9 6,352.0 6,921.8 7,589.5 8,378.4 9,210.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Note: Sportswear volume not researched
Table 2 Sales of Apparel and Footwear by Category: Value 2011-2016
INR bn
2011 2012 2013 2014 2015 2016
Apparel 1,862.7 2,109.1 2,410.3 2,765.3 3,195.1 3,642.6

Footwear 267.9 307.6 353.6 409.7 477.5 553.0
Sportswear 126.5 157.1 196.5 241.9 300.9 366.2
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016
% volume growth
2015/16 2011-16 CAGR 2011/16 Total
Apparel 9.3 9.0 53.6

Footwear 13.9 13.7 89.7
Apparel and Footwear 9.9 9.6 58.0
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016
% current value growth

2015/16 2011-16 CAGR 2011/16 Total
Apparel 14.0 14.4 95.6

Footwear 15.8 15.6 106.4
Sportswear 21.7 23.7 189.5
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2012-2016
% retail value rsp

Company 2012 2013 2014 2015 2016
Aditya Birla Nuvo Ltd 1.3 1.4 1.5 1.5 1.6

Future Lifestyle 1.3 1.3 1.3 1.3 1.3
Fashions Ltd
Arvind Ltd 0.7 0.7 0.7 0.7 0.7
Bata India Ltd 0.9 0.8 0.7 0.7 0.7
Page Industries Ltd 0.4 0.5 0.6 0.6 0.6
Relaxo Footwear Ltd 0.5 0.5 0.5 0.6 0.6
Lifestyle International 0.3 0.4 0.4 0.5 0.5
Pvt Ltd
Paragon Group Ltd 0.4 0.5 0.5 0.5 0.5
Veekesy Rubber Industries 0.4 0.4 0.4 0.4 0.4
Aero Group 0.4 0.4 0.4 0.4 0.4
Raymond Apparel Ltd 0.3 0.3 0.3 0.4 0.4
Benetton India Pvt Ltd 0.3 0.3 0.4 0.4 0.4
Metro Shoes Pvt Ltd 0.3 0.3 0.3 0.3 0.4
Puma Sports India Pvt Ltd 0.2 0.3 0.3 0.3 0.4
Rupa & Co 0.4 0.4 0.4 0.3 0.3
Levi Strauss India Pvt 0.5 0.3 0.3 0.3 0.3
Ltd
J G Hosiery Pvt Ltd 0.3 0.3 0.3 0.3 0.3
Trent Ltd 0.3 0.3 0.3 0.3 0.3
adidas India Marketing 0.4 0.3 0.3 0.3 0.3
Pvt Ltd
Nike India Pvt Ltd 0.2 0.3 0.3 0.3 0.3
Provogue (India) Ltd 0.4 0.4 0.3 0.3 0.3
Inditex Trent Retail 0.2 0.2 0.2 0.2 0.3
India Pvt Ltd
Lux Hosiery Industries 0.3 0.3 0.3 0.3 0.3
Ltd
VF Brands India Pvt Ltd 0.2 0.2 0.2 0.2 0.3
Fabindia Overseas Pvt Ltd 0.3 0.3 0.2 0.2 0.2
Arvind Lifestyle Brands 0.1 0.2 0.2 0.2 0.2
Ltd
Pantaloons Fashion & 0.2 0.2 0.2 0.2 0.2
Retail Ltd
House of Anita Dongre Ltd 0.1 0.1 0.2 0.2 0.2
Kewal Kiran Clothing Ltd 0.2 0.2 0.2 0.2 0.2
Khadim India Ltd 0.1 0.2 0.2 0.2 0.2
Others 88.1 87.9 87.4 87.2 87.0
Total 100.0 100.0 100.0 100.0 100.0

Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016
% retail value rsp

Brand (GBO) Company (NBO) 2013 2014 2015 2016
fbb (Future Retail Future Lifestyle 0.8 0.8 0.8 0.7

Ltd) Fashions Ltd
Jockey (Jockey Page Industries Ltd 0.5 0.6 0.6 0.6
International Inc)
Bata (Bata Ltd) Bata India Ltd 0.7 0.6 0.6 0.6
Max (Landmark Group) Lifestyle International 0.4 0.4 0.5 0.5
Pvt Ltd
Paragon Paragon Group Ltd 0.5 0.5 0.5 0.5
Relaxo Relaxo Footwear Ltd 0.4 0.5 0.5 0.5
Louis Philippe Aditya Birla Nuvo Ltd 0.4 0.4 0.4 0.4
(Aditya Birla Group)
VKC Pride (VKC Group) Veekesy Rubber Industries 0.4 0.4 0.4 0.4
Woodland Aero Group 0.4 0.4 0.4 0.4
United Colors of Benetton India Pvt Ltd 0.3 0.4 0.4 0.4
Benetton (Benetton
Group Srl)
Metro Metro Shoes Pvt Ltd 0.3 0.3 0.3 0.4
Van Heusen (PVH Corp) Aditya Birla Nuvo Ltd 0.3 0.4 0.4 0.4
Puma (Kering SA) Puma Sports India Pvt Ltd 0.3 0.3 0.3 0.4
Rupa Rupa & Co 0.4 0.4 0.3 0.3
Excalibur Arvind Ltd 0.3 0.3 0.3 0.3
Levi's (Levi Levi Strauss India Pvt 0.3 0.3 0.3 0.3
Strauss & Co) Ltd
Peter England Aditya Birla Nuvo Ltd 0.3 0.3 0.3 0.3
(Aditya Birla Group)
Amul Macho J G Hosiery Pvt Ltd 0.3 0.3 0.3 0.3
Trent (Private Label) Trent Ltd 0.3 0.3 0.3 0.3
Park Avenue Raymond Apparel Ltd 0.2 0.2 0.3 0.3
(Raymond Ltd)
Allen Solly (Aditya Aditya Birla Nuvo Ltd 0.2 0.3 0.3 0.3
Birla Group)
adidas (adidas Group) adidas India Marketing 0.3 0.3 0.3 0.3
Pvt Ltd
Provogue Provogue (India) Ltd 0.4 0.3 0.3 0.3
Nike (Nike Inc) Nike India Pvt Ltd 0.2 0.3 0.3 0.3
Zara (Inditex, Inditex Trent Retail 0.2 0.2 0.2 0.3
Industria de Diseo India Pvt Ltd
Textil SA)
Lux Lux Hosiery Industries Ltd 0.3 0.3 0.3 0.3
Fabindia (Private Fabindia Overseas Pvt Ltd 0.3 0.2 0.2 0.2
Label)
US Polo (US Polo Arvind Lifestyle Brands 0.2 0.2 0.2 0.2
Association) Ltd
Pantaloons (Private Pantaloons Fashion & 0.2 0.2 0.2 0.2
Label) Retail Ltd
Arrow (PVH Corp) Arvind Ltd 0.2 0.2 0.2 0.2
Others Others 89.7 89.3 89.2 89.1
Total Total 100.0 100.0 100.0 100.0
Table 7 Distribution of Apparel and Footwear by Format: % Value 2011-2016
% retail value rsp

2011 2012 2013 2014 2015 2016
Store-Based Retailing 99.4 99.0 98.1 95.6 94.0 90.4

- Grocery Retailers 2.9 3.2 3.3 3.4 3.5 3.5
-- Modern Grocery 1.9 2.1 2.2 2.3 2.3 2.4
Retailers
--- Convenience Stores - - - - - -
--- Discounters - - - - - -
--- Forecourt Retailers - - - - - -
--- Hypermarkets 0.8 0.9 1.0 1.0 1.0 1.0
--- Supermarkets 1.1 1.2 1.2 1.3 1.3 1.4
-- Traditional Grocery 1.0 1.1 1.1 1.1 1.1 1.2
Retailers
--- Food/drink/tobacco - - - - - -
specialists
--- Independent Small - - - - - -
Grocers
--- Other Grocery 1.0 1.1 1.1 1.1 1.1 1.2
Retailers
- Non-Grocery Specialists 94.4 93.7 92.6 89.8 88.1 84.4
-- Apparel and Footwear 77.3 76.7 76.1 75.3 73.1 72.8
Specialist Retailers
-- Leisure and Personal 1.3 1.2 1.1 1.1 1.1 1.1
Goods Specialist
Retailers
--- Sports goods stores 1.2 1.1 0.9 0.9 0.9 0.9
--- Other Leisure and 0.1 0.1 0.1 0.1 0.1 0.2
Personal Goods
Specialist Apparel
Retailers
Other Non-Grocery 15.8 15.8 15.4 13.4 14.0 10.5
Apparel and Footwear
Specialists
- Mixed Retailers 2.1 2.1 2.2 2.4 2.4 2.5
-- Department Stores 2.1 2.1 2.2 2.4 2.4 2.5
-- Mass Merchandisers - - - - - -
-- Variety Stores - - - - - -
-- Warehouse Clubs - - - - - -
Non-Store Retailing 0.6 1.0 1.9 4.4 6.0 9.6
- Direct Selling - - - - - -
- Homeshopping 0.0 0.0 0.0 0.0 0.0 0.0
- Internet Retailing 0.6 1.0 1.9 4.4 6.0 9.5
- Vending - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2016
% retail value rsp

AP FW SW
Store-Based Retailing 90.9 87.7 87.0
- Grocery Retailers 3.6 3.0 4.3

-- Modern Grocery Retailers 2.4 2.3 4.3
--- Convenience Stores 0.0 0.0 0.0
--- Discounters 0.0 0.0 0.0
--- Forecourt Retailers 0.0 0.0 0.0
--- Hypermarkets 1.1 0.6 1.4
--- Supermarkets 1.3 1.7 2.8
-- Traditional Grocery Retailers 1.2 0.6 0.0
--- Food/drink/tobacco specialists 0.0 0.0 0.0
--- Independent Small Grocers 0.0 0.0 0.0
--- Other Grocery Retailers 1.2 0.6 0.0
- Non-Grocery Specialists 84.5 83.6 78.2
-- Apparel and Footwear Specialist 75.1 58.0 47.8
Retailers
-- Leisure and Personal Goods 0.6 4.7 30.4
Specialist Retailers
--- Sports goods stores 0.6 3.5 30.4
--- Other Leisure and Personal Goods 0.0 1.2 0.0
Specialist Apparel Retailers
Other Non-Grocery Apparel and 8.9 20.9 0.0
Footwear Specialists
- Mixed Retailers 2.7 1.1 4.6
-- Department Stores 2.7 1.1 4.6
-- Mass Merchandisers 0.0 0.0 0.0
-- Variety Stores 0.0 0.0 0.0
-- Warehouse Clubs 0.0 0.0 0.0
Non-Store Retailing 9.1 12.3 13.0
- Direct Selling 0.0 0.0 0.0
- Homeshopping 0.0 0.1 0.1
- Internet Retailing 9.1 12.3 12.9
- Vending 0.0 0.0 0.0
Total 100.0 100.0 100.0
Key: AP = apparel; FW = footwear; SW = Sportswear
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021
mn units
2016 2017 2018 2019 2020 2021
Apparel 7,855.6 8,559.7 9,285.8 10,025.8 10,778.8 11,560.9

Footwear 1,354.8 1,529.4 1,709.5 1,891.7 2,067.1 2,231.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021
INR bn
2016 2017 2018 2019 2020 2021
Apparel 3,642.6 3,908.5 4,174.0 4,434.6 4,695.5 4,961.6

Footwear 553.0 601.8 650.3 697.2 740.4 778.2
Sportswear 366.2 417.1 470.2 524.1 577.1 624.7
trade sources
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth

2016-2021
% volume growth
2016/17 2016-21 CAGR 2016/21 Total
Apparel 9.0 8.0 47.2

Footwear 12.9 10.5 64.7
trade sources
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2016-
2021
% constant value growth

2016/2017 2016-21 CAGR 2016/21 TOTAL
Apparel 7.3 6.4 36.2

Footwear 8.8 7.1 40.7
Sportswear 13.9 11.3 70.6
trade sources
DEFINITIONS
Explanations of words and/or terminology used in this report are as follows:
PAN Card: PAN or permanent account number is a unique 10-digit alphanumeric identity
allotted to each taxpayer by the Income Tax Department of India under the supervision of the
Central Board of Direct Taxes. It also serves as proof of identity.
Other terminology:
GBO refers to global brand owner, which is the ultimate owner of a brand.
NBO refers to national brand owner, which is the company licensed to distribute a brand on
behalf of a GBO. The NBO may be a subsidiary of a GBO or it may be a completely separate
company. Share tables at both GBO and NBO level are provided in the report. Reference to
shares in the report analysis is at NBO level.
SOURCES
Sources used during the research included the following:
Summary 1 Research Sources

Official Sources Centre for Monitoring Indian Economy
Directorate General of Foreign Trade
Dollar Industries Ltd
HKTDC
Trade Associations Bengal Hosiery Manufacturers Association
Calcutta Hosiery Traders Association
Clothing Manufacturers Association of India
Intimate Apparel Association
South India Hosiery Manufacturers
Association
Trade Press Alibaba
All Business
Apparel Magazine
Apparel Resources
Bharat Textile
Business Line
Business Standard
Deccan Herald
Economic Times
Ezine Articles
Fibre2Fashion
India Business News
India Retail Blitz
Indiamart
Inside Fashion Magazine
Rediff Online
Retail Mantra
Reuters
The Hindu Businessline
The Telegraph
Source: Euromonitor International

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APPAREL AND FOOTWEAR IN

LIST OF CONTENTS AND TABLES

APPAREL AND FOOTWEAR IN INDIA

Apparel and Footwear Continues To Record Strong Growth in 2016

Demonetisation Impacts Sales at the End of 2016

Aditya Birla Nuvo Continues To Lead the Highly Fragmented Indian

Internet Retailing Continues To Gain Ground

the Future Looks Positive for Apparel and Footwear

KEY TRENDS AND DEVELOPMENTS

Demonetisation Impacts Year-end Sales of Apparel and Footwear in

Demand for Sportswear Continues To Remain Buoyant in 2016

Online Retailing Is Changing the Way Consumers Buy Apparel and

Apparel 5,115.6 5,543.6 6,008.7 6,551.0 7,189.2 7,855.6

Table 2 Sales of Apparel and Footwear by Category: Value 2011-2016

Apparel 1,862.7 2,109.1 2,410.3 2,765.3 3,195.1 3,642.6

Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2011-2016

Apparel 9.3 9.0 53.6

Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2011-2016

% current value growth

Apparel 14.0 14.4 95.6

Table 5 NBO Company Shares of Apparel and Footwear: % Value 2012-2016

% retail value rsp

Aditya Birla Nuvo Ltd 1.3 1.4 1.5 1.5 1.6

Total 100.0 100.0 100.0 100.0 100.0

Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2013-2016

% retail value rsp

fbb (Future Retail Future Lifestyle 0.8 0.8 0.8 0.7

Table 7 Distribution of Apparel and Footwear by Format: % Value 2011-2016

% retail value rsp

Store-Based Retailing 99.4 99.0 98.1 95.6 94.0 90.4

% retail value rsp

Store-Based Retailing 90.9 87.7 87.0

- Grocery Retailers 3.6 3.0 4.3

Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2016-2021

Apparel 7,855.6 8,559.7 9,285.8 10,025.8 10,778.8 11,560.9

Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2016-2021

Apparel 3,642.6 3,908.5 4,174.0 4,434.6 4,695.5 4,961.6

Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth

Apparel 9.0 8.0 47.2

% constant value growth

Apparel 7.3 6.4 36.2

Summary 1 Research Sources

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