Chapter_2 Developing Marketing Strategies and Plans

Every marketing plan must include the company mission, analysis of SWOT, and state the marketing and
financial objective for the plan period. As shown in the sample MP on p A1-A7.

Sonic is a start up company that will soon introduce a new multi-function personal digital assistent (PDA)
to complete with establish products made by Palm, HP, Sony and others. As an assistance to Jane
Melody, Sonic chief marketing officers, you have been assigned to:

( 1 ) Draft a mission statement for Sonics senior management to review.

Prepare a summary of SWOTs

List the marketing and financial objectives the company has for the new PDA being develop by Sonic.

As your instructor direct s, enter Sonic mission statement, SWOTs, financial and marketing objectives in
a written MP, or type them into the Mission, SWOT and objectives section of MP pro