Huong Cao

COMM 391
PR ideas for Writing Center

Goals:
- Change the belief that the Writing Center fixes the student papers
- Increase student visits
- Increase the number of tutors

Strategies:
1. Highlighting the services offered

Ideas Notes Rationales

Fliers with bullet points of services Highlight services

Factsheet Highlight services

Videos or blog posts that can
featured on Facebook
Topics can be: Help students know why
-What students can they should go to the center,
expect from a tutoring and what the center can/
session? (Ideal for video) cannot do for them (tutors
-Five reasons why do not fix the papers)
students should come to
the center?
-Suggestions on books
about writing

2. Increasing student visits

Ideas: Notes Rationales

Reach out to students in many
majors
Interview faculty members
(videos/blog posts)
Ex: How Writing Matters Interviews
from Vassar College:
http://ltrc.vassar.edu/writing-
center/blog.html
-How writing skills helps -Ability to explain technical
students increase their terms/concepts in written
grades? words what if their
research papers are
presented at a conference?
-Professors do
not have to deal with
spelling/grammar mistakes.
Interview employers in different
fields
Write first-person article about my
experience in the center.
-Ask students to write about their
experience/interview/get quotes
3. To increase the number of tutors
Ideas
Fliers with bullet points of tutor
benefits/needs
Interview current tutors (blog posts
or videos)
Reach out to faculty members from
journalism/PR writing/English
classes
-How written
communication matters
in the workplace?
-Does writing skills affect
employment
opportunities?
Blog posts/social media
posts/ Fourth Estate
Notes
-Impressive listing for
resumes
-A better writer/editor
-Communication skills
Memorable/interesting
experiences as a tutor?
There are articles showing
that grammar mistakes
desmonstrate poor attention
to details of employees.
https://hbr.org/2012/07/i-
wont-hire-people-who-use-
poo
Testimonials
Rationales
Testimonials
Faculty members let
students know about the
needs/let the center get in
touch with good writers.