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TITLE
David H. Jonassen
ABSTRACT:
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The most prominent view of concepts is the classical view (Ross & Spaulding,
1994), otherwise known in the instructional design literature as the attribute
isolation view (Merrill et al., 1992). In this Aristotelian view, concepts are rep-
resentations of classes of objects, symbols, or events that are grouped together
based on common properties or attributes. Those properties are essential and
sufficient to categorize an instance. In the classical view, a person has learned
a concept when he or she can correctly isolate and apply attributes of specific
objects into their correct categories.
In the classical view, what is learned is a set of attributes that learners use to
generalize class membership to all instances of that concept while discriminat-
ing instances between classes. When the learner encounters new instances, he
or she analyzes that instance in terms of the attributes of probable classes in
order to determine the class to which it belongs. The process is complicated by
variable attributes that are shared by some, but not all, class members. They
are not necessary, while critical attributes are necessary. That is, if an instance
does not exhibit a critical attribute, it cannot be considered a class member.
The classical view of concepts prescribes a set of instructional strategies for
teaching concepts. For example, component display theory (Merrill, 1983,
1987) prescribes a sequence of instruction that defines the attributes, presents
example-nonexample pairs of examples of the concepts, followed by practice
in classifying new instances.
A number of limitations to the classical view have been argued. First, spec-
ifying defining properties that exclude all nonmembers while capturing all
properties of members is easier said than done, even for common concepts
(Ross & Spaulding, 1994). For example, try identifying the essential properties
of the concept chair. The divergence in chair styles precludes all properties as
required, except perhaps a horizontal surface. For every essential characteris-
tic, there is almost always an exception. It is nearly impossible to find defining
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Most concept theorists believe that probablistic views are more descriptive of
the ways that people actually encode concepts in memory, however, they still
treat concepts as isolated and unconnected entities.
Another view of concept formation claims that humans learn concepts primar-
ily by inducing concept descriptions from examples or by combining pre-
viously existing concepts. That is, people generalize concepts based on their
cooccurrence or similarity to each other. People store examples in memory, but
those new examples are classified by computing prototypes and determining
the similarity of the novel example to the newly constructed prototypes
(Medin, 1989; Tessmer, Wilson, & Driscoll, 1990). Example-induced concepts
are necessarily fuzzier, denying that there is a single summary representation
of what any concept is (Medin). The exemplar view of concept formation is
more similar to the prototype view than the classical view. Therefore, exem-
plar theories can account for the same results as prototypes because that
accounts for the role of context in classification.
Relative to prototype models, exemplar models are more conservative
about discarding information that facilitates predictions, because the exemplar
view does not say why we have the categories that we do. Nor does it assume
that the same representation is used to classify all members. That is, concepts
may consist of multiple representations, and any one may be used to classify
new instances (e.g., many concepts can be used to convey fatigue: tired, beat,
frazzled, wasted, burned out, etc.).
The exemplar view of concepts is also referred to as a relational view (Gil-
bert & Watts, 1983). The relational view is intermediate between classical and
actional (described later) views. It claims that concepts contain probabilistic
and exemplar components, where instances are judged in terms of their degree
of membership in a concept. Rather than treating concepts as discrete entities,
concepts are judged in relationship to other concepts. The relational view of
concepts is similar to semantic network theories (Norman, Gentner, & Steven,
1976; Quillian, 1968), which stress the importance of relational organization of
concepts within a network of related concepts. Meaning for concepts results
from the patterns of spreading activation within the network.
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sarily sensory, but rather can be defined functionally or socially. Because con-
cepts vary so much within class, they can only be described in terms of their
place in multidimensional space. Among the reasons for describing concep-
tual spaces, Grdenfors rejected the theory that concepts cohere within classes
because of their similarity.
Perhaps the most important limitation of similarity views of concepts is
their inability to account for the varying functions of concepts. If one examines
the functions that concepts play, the limitations of similarity views of concepts
become even more obvious. Whereas a central function of concepts is classifi-
cation (Ross & Spaulding, 1994), another main function of concepts is to sup-
port inferences for understanding, explaining, and predicting. Using relevant
knowledge of concepts in order to interpret a situation and make inferences
requires understanding of the dynamic relationships that concepts may have
between each other. As stated previously, Thagard (1992) claimed that in addi-
tion to classification, concepts are essential to all kinds of learning, memory,
deductive inference, explanation, problem solving, generalization, analogical
inference, language comprehension, and language production. All of these
functions of concepts rely on conceptual combinations or propositions, how-
ever, those functions are not supported by similarity approaches to concept
learning.
Concepts are also used to construct new concepts. Concepts are the build-
ing blocks from which we construct new, more complex concepts. That con-
struction process assumes heterarchical relationships among concepts. The
coherence of that construction depends on the goal of the conceptualizer.
The most common function of concepts, according to Spaulding and Ross
(1994), is communication. Words typically refer to the same classes and ideas
(common knowledge). We use words to refer to concepts in order to commu-
nicate without having to describe everything. However, communication relies
on coherent relationships among concepts, depending on purpose. The bear ate
the porridge from the bowl makes sense only in the context of fairy tales in which
the purpose of the author is to entertain through fantasies. None of the bears
that I have ever encountered were eating porridge from a bowl. Perhaps if they
had been, I wouldnt have avoided them so carefully. Conceptualization is a
form of mapping of the topography of local domains of understanding. Simi-
larity views of concepts cannot account for concepts-in-use, and concepts-in-
use is the only rationale for learning concepts.
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Gilbert and Watts (1983) described an actional view of concepts, where con-
ceptualizing is a kind of doing. They claimed that concepts are active, con-
structive, and intentional. Concepts are ways of organizing our experiences.
All learning involves some degree of reconceptualizing our knowledge, a pro-
cess known as conceptual change. According to Kellys (1963) personal con-
struct theory, conceptual development can be seen as a continuous, active,
creative process of differentiation and integration. Nothing is static and
unchanging. Concepts change meaning over time, in different contexts, and
for different purposes. The actional view of concepts is similar to other theory-
based views of concepts.
From an early age, humans naturally build intuitive theories to explain their
world. Through experience and reflection, humans add concepts as they learn.
Concepts and categories serve as building blocks for human thought and
behavior (Medin, 1989, p. 1469). Concepts are the components of cognition
(Strike & Posner, 1985), manifesting strength, coherence, and commitment to
their existing theories. Humans accommodate concepts only if they are com-
prehensible and coherent with existing conceptualizations and theories. The
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there is very little literature that addresses how to effectively assess conceptual
change. The most common methods used for theory building and research
include analyzing student interaction protocols while engaged in problem solv-
ing or explaining (Hogan & Fisherkeller, 2000), structured interviews (Souther-
land, Smith, & Cummins, 2000), and the use of concept maps (Edmundson,
2000). Notwithstanding the lack of empirical research, the implications of con-
ceptual change theories for concept learning and instructional design are obvi-
ous. First, rather than assessing individual concepts, meaningful learning must
be assessed by examining patterns of concepts. Second, the meaning for con-
cepts should be assessed in different contexts, that is, concepts-in-use.
Free word associations. A common means for eliciting a learners structural rela-
tionships is by having learners generate word association lists. For each con-
cept in a knowledge domain, say Newtonian mechanics, students generate a
list of associated words that immediately come to mind when presented with
each concept in a domain as a stimulus (Jonassen, 1987). For instance, when
asked to free associate to the term speed, they might respond with a list that
includes velocity, acceleration, distance, and so forth. The concepts that are elic-
ited first are assumed to have the strongest conceptual relationship to the tar-
get concept. A correlation matrix relates the frequency and sequence of
cooccurrence of the same concepts. The more overlap between the two word
lists, that is, the more words that each pair of lists has in common, the more
strongly related are the two words. Relatedness coefficients that quantify the
degree of relatedness be tween two concepts must be calculated, resulting in a
correlation matrix describing the strength of relationships between each pair
of concepts being tested.
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Cognitive maps. Based on the assumption that more semantically related con-
cepts will appear closer in geometric representations of cognitive space, cogni-
tive maps are produced by using multidimensional statistical analysis (most
commonly cluster analysis or multidimensional scaling) to visually represent
patterns of concepts. Figure 1 illustrates a two-dimensional representation of a
pattern of concepts being studied by an electrical engineering student. This
representation is qualitatively analyzed by examining the clusters of concepts
(those closest together) and the meaning implied by each of the two dimen-
sions. This representation may also be quantitatively analyzed by using the
Cartesian coordinates of each concept in various statistical analyses. Note that
the best solution may be multidimensional, reflecting the underlying complex-
ity of conceptual patterns. However, multidimensional solutions (e.g., six-
dimensional) are difficult to comprehend.
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Concept Maps
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Semistructured Interviews
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SUMMARY
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