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PRESS RELEASE

FOR IMMEDIATE RELEASE

MCDONALD’S, DDB GROUP HONG KONG CHALLENGE
CUSTOMERS TO STEAL PURE GOLD CHICKEN McNUGGETS

23 October 2017 | Hong Kong

McDonald’s, in partnership with DDB Group Hong Kong, have created a box of
six 24-carat gold Chicken McNuggets for customers to try to steal.

In order to re-ignite people’s excitement for Hong Kong’s most iconic chicken
treat, award-winning creative agency DDB Group Hong Kong has brought back
McDonald’s infamous nugget-sauce stealing character, Jack the Dipper. Only
this time, he is not alone. He must assemble the Dipper League, a team of
specialists including McDonald’s customers, to steal the 24-carat gold
McNuggets.

Customers have a chance to win the pure golden nuggets and other prizes,
such as 365 days of free Chicken McNuggets, by playing four entertaining online
games, which can be unlocked with the purchase of a box of McNuggets.
Within these games, players need to pass certain missions and virtually collect
four dipping sauces that will ultimately unlock the safe that holds the golden
prize.

“Over the last 12 years, Jack the Dipper has become an icon in his own right.
This time around, we wanted to take things to the next level by setting him his
biggest challenge yet – to steal the golden McNuggets,” said Jamal Hamidi,
Executive Creative Director, Global Business at DDB Group Hong Kong. “To do
so, we’ve done some world building for both Jack the Dipper and Chicken
McNuggets, creating an expanded storytelling universe with a new look and new
characters.”

one of Hong Kong’s favourite past times.be/jHOAQmv1AyI The campaign also features comic-style product spots and special packaging and traymat designs that are themed to tell the story of the biggest McNuggets heist in history. from gaming. to video content and packaging. https://youtu. Hong Kong International Airport’s (HKIA) new business and entertainment complex SKYCITY. Roden Chau. Hong Kong’s iconic sightseeing destination Hang Lung’s The Peak Galleria. DDB Asia: Peter Rodenbeck Managing Partner: Irene Tsui Head of Strategy and Innovation: Andreas Krasser Executive Creative Director. http://campaign. Matthew Kwok. including Smartone.hk/ch/promotions/dimjack https://youtu. Hong Kong Airlines. but also brought it to life in a multi-faceted manner. CEO at McDonald’s Hong Kong.com. Tony Cheung.be/7EtTX2_Q3Po “This fully integrated campaign is creative story-telling at its best. “Not only has DDB Group Hong Kong created an immersive narrative.be/jezHFQNPyT0 https://youtu.” said Randy Lai. CREDITS: VP Regional Director.mcdonalds. Global Business: Jamal Hamidi Creative Team: Paul Yu. https://youtu.” The news follows several new clients partnerships announced over the past few months at DDB Group Hong Kong. and Allianz Global Investors (AllianzGI). Venus Li & .Users are being directed to the campaign site via a Marvel/ DC Comics-style animated online video.be/g3KKV8oXz4s A 10-second teaser clip was launched prior to the campaign to create intrigue and anticipation around the return of Jack the Dipper. French beer brand Kronenbourg 1664. new venture GenLife.

Track (e-commerce) and TracyLocke (shopper marketing). DDB Remedy (healthcare and medical). DDB Group Hong Kong was the most awarded agency at the Hong Kong Effies in 2012. including DDB (advertising). In 2016. 2015 and 2016. Ally Au & Chi Wai Head of Broadcast: Annie Tong Visualiser: John Chan & Linus Liu Media Agency: OMD . adding to the agency’s Best Client-Agency Partnership and Best Agency Culture wins in 2015. Nicole Lee. Jim Leung. the agency was honoured with Campaign Asia’s prestigious Agency-Marketer Partnership Award.Winge Cheung Account Management: Maggie Cheung. Amy Kong. Contact Marie Green . Ivy Suen & Nickson Ng Tribal: Bocys Lam. 2013.ends - About DDB Group Hong Kong DDB Group Hong Kong (DDB. Tribal Worldwide (digital). 2014. DDB Asia is part of the DDB Worldwide communications network and Omnicom Group. DDB Group Hong Kong also earned accolades as Marketing Magazine’s Creative Agency of the Year and Integrated Agency of the Year for the second year in a row. Comprising of six offices in four countries. marking the most effective client collaboration in the region. Ivy Kong. Tribal Worldwide and LIVE) is united behind our founder Bill Bernbach's belief that creativity is the most powerful force in business. DDB Asia is a cohesive collaboration of global businesses.

green@asiapac.ddb. DDB Group Hong Kong marie.Communications Manager.com | +852 6018 5068 .