MARGARET OBRIEN

1208 Itasca Road, Addison, Illinois 60101 (630) 373-6515 mobrien@ilstu.edu

CAREER OBJECTIVE
Senior at Illinois State University studying Integrated Marketing Communications and Business Analytics with fifteen months of
internship experience, specifically nine months of professional marketing experience. Looking for a career to fulfill creative outlet
as well as analyze the results. A detail oriented worker striving to better a company and brand through creative and innovative
content creation and analysis.
CORE COMPETENCIES
Customer Service and Experience Market Research and Data Analysis
Social Media Campaign Strategy Creative Problem Solving

PROFESSIONAL EXPERIENCE
OFFICE OF ADMISSIONS, NORMAL, IL
Social Media Lead Intern, January 2017-present
Work with a team of interns to accurately display the student experience at Illinois State University through social media.
Create social media content to use for our various media platforms to reach prospective students.
Use analysis of data and critical thinking to shape content and make decisions for the social media accounts.

FIRST ALERT, AURORA, IL

Marketing Intern, May 2017-August 2017
Worked with the entire marketing department to learn how all parts of marketing come together to create a solid brand
foundation.
Learned about each specific sector of marketing, and what its role in the company was.
Experienced video shoots, photo shoots, and marketing research focus group sessions.

THE WALT DISNEY COMPANY, ORLANDO, FL

Disney College Program Intern, February 2016-July2016
Worked in the guest services department as a custodian in the Magic Kingdom.
Kept the Magic Kingdom clean and show ready for all Guests by using proper chemicals safely to clean spills and keep the public
areas sanitary.
Interacted with Guests by giving directions, taking pictures for families, pin trading and making magic.
Learned about building a strong brand from the very foundation of a company.

EDUCATION
ILLINOIS STATE UNIVERSITY, NORMAL IL
Bachelor of Science in Integrated Marketing Communications, May 2018
GPA 3.3/4.0
Colleges Against Cancer committee member for four years
University Program Board Marketing committee member for two years
Played in the Big Red Marching Machine for four years
Internship for the Office of Admissions for two years

ADDITIONAL SKILLS
Proficient in Microsoft Office
Advanced Knowledge is SPSS, R, Tableau, and Coremetrics
Social Media Analysis, Ads Manager and Google AdWords
AWARDS AND HONORS
Dixie Mills Scholarship
Redbird Scholarship
Deans List Fall 2015