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04/10/2015 ABriefHistoryofHowMaxMartinConqueredPopMusic|ConsequenceofSound
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HowdidthispopproducerandghostwritertopTheBeatles?
byWrenGraves
onOctober02,2015,3:30pm
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ABriefHistoryisarecurringfeaturethatoffersacrashcourseonsomesliverofmusicorfilmhistory.Today,Wren
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InAugust,SwedishproducerandghostwriterMartinKarlSandberg,whogoesbythenameMaxMartin,scoredhis21st#1
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hitontheBillboardHot100,surpassingTheBeatlesmarkof20andbringingaboutTheEndoftheWorldoratleast,
thatswhatIthoughtwhenIglancedovermyFacebookandTwitterfeedsandsawthekindofapoplecticrageusually
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overlordsDr.Luke,Shellback,Stargate,etc.Theresasortof,Hmm,isntthatinteresting?typifiedbyarticlesinThe
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AtlanticandTheNewYorker,andthentherestheother99%oftheworldspopulationwhocouldntcareless.Personally,
Icanthelpbutappreciatesomeonewhossoobviouslygoodattheirjob,andIdliketobelievethatifMaxMartinwere
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theworldsgreatestplumber,Idbewritingaboutthefirsttimeheheldaplungerorhisuniqueapproachtotheproblemsof
aUBend. Enteryouremailaddress
SandbergbeganhismusiccareerinaglammetalgroupcalledItsAlivein1985,whichsignedwithDennizPoPs
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legendarylabelCheironRecords.PoPhiredSandbergawayfromhisflounderingrockbandtobeaninhousewriterand
producer,andtogethertheyproducedmostofAceofBasssecondrecord,TheBridge.
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DennizPoPgaveSandbergtwogreatgifts:hissongwritingprocess(collaborative,perfectionist,andfeaturingmorethan
onehook)andhisnewnomdepop,MaxMartin.
LetusnowdropinwithMartinforhisfirstbighit.Theyearis1997.Grabatubofhairgelandstillyourbeatingheart
wereheadingforthegoldenageofboybands.ReadontoseehowMaxMartinconqueredpopinsevensongs.
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