Company Brief

Company History
Berger has established two centuries ago and now it has grown to become one of the worlds
largest paints manufacturer. In Pakistan, history of Berger is as old as the history of Pakistan.
Berger started its operations in Pakistan in 1950 and was the first organized Paint Company
to offer premium products through import from the United Kingdom.
BERGER PAINTS PAKISTAN LTD. became a public limited company in 1974 when 49.38% of its
shares were acquired by Pakistani investors, while the remaining 50.62% were held by U.K.
parent company, Jenson & Nicholson Limited. In 1991 Slot rapid Limited, a U.K. based
company with diversified business interests, acquiring control of Berger Paints Pakistan
Limited by gaining 50.62% shares of the company.
Berger established its first local manufacturing facility in Karachi in 1955. As the countrys
economic and industrial sector expanded the demand for quality paints also grew and Berger
continued to make extensions in its product range to meet these requirements.
In 2006, Berger established state of the art manufacturing facility in Lahore. This plant has
provided Berger with an edge over its competition through enhanced production. It has
enabled Berger to meet the growing demands of its valued customers across Pakistan. Berger
Paints Head office is located in Lahore.
Consistent quality has always been Bergers trait. This has been the driving force in making it
the leading brand name backed by premium quality across Pakistan. Berger has the most
comprehensive product range for various paint market segments at different price points.
Berger has earned the admiration and trust of customers by its superior technology, product
quality and a very high level of customized services.
Berger has entered into some technical collaboration arrangements with leading
international manufacturers. These include the largest paint company in Japan, which
enables Berger to develop Automotive, Vehicle Refinishes and Industrial Paints conforming to
international standards; a Japanese chemical company, for Bumper Paints; PCS Powders, UK
for Powder Coatings; DPI Sendirian Berhad, Malaysia for Road & Runway Markings; Cerachem
for Construction Chemicals and Asian Paints for Decorative Paints. Recently, Berger acquired
distribution rights of DuPont for Pakistans vehicle refinish paint segment.
Berger is also operating Resin manufacturing facility at its Lahore factory. The resin plant has
high production capacity and has enabled Berger to meet its entire resin needs for the
manufacturing of a wide range of quality paints. Berger was the first paint company in
Pakistan to set up its own resin production facility.
The company has regional offices in Karachi, Lahore, Islamabad and Territorial Offices in
Gujranwala, Multan, Faisalabad, Peshawar, and Hyderabad. A large team of sales personnel
and a wide network of dealers and distributors serve customers in all urban centers across
the country.
Vision
We will become the leading paints and associated products manufacturing and marketing
company in Pakistan ensuring best returns to our investors & highest customer satisfaction.

Mission
We will lead by innovative ideas and technological development in the paints and
associated products in Pakistan ensuring efficient utilization of resources yielding high
returns.
We will ensure the highest level of commitment to achieve best quality products and
services.
We will vigorously promote and safeguard the interests of employees, shareholders,
business associates & all other stakeholders.
We will act as a good corporate citizen ensuring service towards community and shall
focus on the environment, health and safety.

Objective
The company utilizes all available resources to pursue its EHS (Health, Safety & Environment)
objectives by striving to attain economic prosperity and ecological balance.

Berger A Learning Organization Over the Time Period

With continued enhancement of capability building and skill development has helped Berger
gaining the excellence for developing a learning organization e.g. entering into a number of
technical collaboration with the largest paint company in Japan, UK etc.

Strategic Decision Making

Innovation & Collaboration with well-reputed company to keep pace with the technological
advancement in order to gain competitive advantage

Planning Mode:
According to Henry Mint begin his model of strategic decision-making states that planning
decision-making mode includes equally the search for new opportunities and reactive
solution to the existing problems e.g. Japan chemical company for Bumper Paints &PCS
Powders, the UK for Powder Coatings etc.

Corporate Governance
BERGER PAINTS PAKISTAN became a public limited company in 1974.At present, it has 7
board of director in which Mr. Maqbool H.H. Rahimtoola is the chairman and Dr. Mahmood
Ahmad is the chief executive

Roles of Board of Director

Berger paints have the nominal participation of the board of director with a limited degree of
involvement in reviewing the performance or review of key decision and program of
management. The role is widely occupied by CEO and its management team. However, the
key decision is made by the board of director.
Social Responsibility
Berger Paints believes in growth and fostering of human assets which eventually contribute
to the wellness of respective families, their country and humanity at large which indicate that
Berger paints is following the carol view of social responsibility.

Economic Responsibilities
Berger is a most trustworthy name in quality paints. This proud reputation has helped them
very well in performing the economic responsibility of providing value and then generating
money to repay its shareholder.

Legal Responsibilities
Legal responsibility as per defined by governments of Pakistan is very well obeyed by Berger
paint such as employee discrimination laws, laws related to quality standard or to pay taxes
and interest etc.

Ethical Responsibilities
Following the morally correct path as well as to follow generally held believe related to
behavior is the first priority of Berger paints. HAJ draw, birthday celebrations celebrating
Pakistan day etc. are the activities that help Berger feel its employee like a family.

Discretionary Responsibilities
Berger paint has carried out activities such as helping schools and hospital in painting to
support their dignified cause of corporate social responsibility (CSR).
Berger paints Pakistan was given Corporate Social Responsibility awards 2015 for its
recognized effort on (CSR).

Berger is also a part of (NOP) national outreach program that acts as a platform for
knowledge sharing among people as seminar are conducted on the different topic. NOP
under the name of rising star is conducting a free training program that is also supported by
Berger paints Pakistan.

Sustainability
Berger has very well satisfied the social responsibility i.e. economic, ethical, discretionary,
and legal responsibilities this has led to the sustainable business corporation of Further our
journey for excellence is fully supported by continued learning along with capability and skill
development.
Similarly, sustainable growth is ambition of Berger paint with right kind of people that
possess an unmatched capability and skills along with commitment

Code of Conduct
Berger develops an Ethical code of conduct for employees how to behave while on the job. It
is a useful way to promote ethical behavior. This belief has led to a more organized and
dedicated approach to the development of human resource as a competitive strength.
Every employee is required to understand the laws and government regulation and other
company policy as those Codes of ethics is a mean for achieving and implementing of
company mission thus it shows that they are considered in strategic decision making.

Ethical Approach
A utilitarian approach to ethical behavior is followed by Berger as the utilitarian approach
proposes that actions and plans should be judged by their consequences. Thus People at
Berger react in a way that will give the greater benefit to the society and lowest harm or cost.
The focus is specially placed at Berger paints on protecting the environment as well the
safety and health of the customer, employee, and communities at large.

Environmental Scanning
External Environmental Variables include

1. Natural environment 2. Societal environment 3. Task environment

Natural Environment
It is very important while making strategic decision firm must take into account the natural
environmental issue as they affect the performance of business organization e.g. global
warming as climate change, increasing sea level etc. are becoming unpredictable and
uncertain that is why in Berger paints a special focus is given to protecting the environment
as well the safety and health of customer, employee, and communities at large. The company
has done a tremendous job to fulfill its Environment, Health& Safety EHS objectives by
attaining economic prosperity and environmental balance.

Societal Environment (Health, Safety & Environment)

Special focus is placed at Berger on the protection of the environment as well as health and
safety of employees, customers, and communities where it operates. The company utilizes all
available resources to pursue its EHS objectives by striving to attain economic prosperity and
ecological balance.
Berger manufacturing facility conforms to the international and national environmental
standards where the company is manufacturing environmentally friendly products to
minimize the potential effect on the people and the environment.
A clean and pollution-free environment is ensured at the companys manufacturing facilities
through a Solvent Recovery Plant that recycles used solvent, a Dust/Vapor extraction system
and a Xylene recovery system.
Safety training programs are organized on a regular basis for all personnel and factory
workers and vendors to ensure the safety of the work environment. Strict safety regulations
for PPEs (Personal Protection Equipments) and work procedures are enforced at every step.
In addition, safety officers conduct regular Safety Audits that identify and rectify any non-
compliance and enforce proper maintenance of safety procedures with the active
cooperation of all employees.