Dendogram

GET DATA /TYPE=XLSX
/FILE='C:\Users\Maverick\Desktop\Customer Preferences for Buying A Smartpho

ne.xlsx'
/SHEET=name 'Customer Preferences for Buying'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
EXECUTE.
DATASET NAME DataSet1 WINDOW=FRONT.
CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation Y
ouconsiderowningamobilehandsetasa Whendidyoulastbuyasmartphone Selectyourpref
erablerangeofinvestmentonasmartphone
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
/PLOT DENDROGRAM VICICLE.

ouconsiderowningamobilehandsetasa Selectyourpreferablerangeofinvestmentonasma
rtphone
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE

ouconsiderowningamobilehandsetasa Whendidyoulastbuyasmartphone
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation W

hendidyoulastbuyasmartphone Selectyourpreferablerangeofinvestmentonasmartphone
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation S

electyourpreferablerangeofinvestmentonasmartphone Youconsiderowningamobilehan
dsetasa
/METHOD BAVERAGE
Page 1
/MEASURE=EUCLID
/PRINT SCHEDULE
CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Selectyourpr

eferablerangeofinvestmentonasmartphone Youconsiderowningamobilehandsetasa Whe
ndidyoulastbuyasmartphone
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
CLUSTER Age FamilyIncome Selectyourpreferablerangeofinvestmentonasmartphone

Youconsiderowningamobilehandsetasa Whendidyoulastbuyasmartphone Occupation
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
CLUSTER Age Selectyourpreferablerangeofinvestmentonasmartphone Youconsidero

wningamobilehandsetasa Whendidyoulastbuyasmartphone Occupation HighSchoolestE
ducationalQualification
/METHOD BAVERAGE
/MEASURE=EUCLID
/PRINT SCHEDULE
QUICK CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualificati

on Youconsiderowningamobilehandsetasa Selectyourpreferablerangeofinvestmenton
asmartphone Whendidyoulastbuyasmartphone
/MISSING=LISTWISE
/CRITERIA=CLUSTER(3) MXITER(10) CONVERGE(0)
/METHOD=KMEANS(NOUPDATE)
/PRINT INITIAL.

/MISSING=LISTWISE
/PRINT INITIAL.
Page 2
/MISSING=LISTWISE
/PRINT INITIAL.
GET
FILE='D:\XIMB\MBA-BM(I)\Term-II\SRM\SRM Assignment 4\Cross Tables\Cross Tab
les.sav'.
GET DATA /TYPE=XLSX
/FILE='C:\Users\vidya\Desktop\Customer Preferences for Buying A Smartphone.
xlsx'
/SHEET=name 'Customer Preferences for Buying'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
EXECUTE.
DATASET ACTIVATE DataSet2.
DATASET CLOSE DataSet1.
DATASET DECLARE D0.8345879585751912.
PROXIMITIES Age FamilyIncome Occupation HighSchoolestEducationalQualificati
on Whetheryourspouseisworking Youconsiderowningamobilehandsetasa Whendidyoula
stbuyasmartphone Selectyourpreferablerangeofinvestmentonasmartphone
/MATRIX OUT(D0.8345879585751912)
/VIEW=VARIABLE
/MEASURE=SEUCLID
/PRINT NONE
/STANDARDIZE=VARIABLE NONE.
CLUSTER
/MATRIX IN(D0.8345879585751912)
/METHOD BAVERAGE
/PRINT SCHEDULE
Dataset Close D0.8345879585751912.

CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualification W
hetheryourspouseisworking Youconsiderowningamobilehandsetasa Whendidyoulastbu
yasmartphone Selectyourpreferablerangeofinvestmentonasmartphone
Page 3
/METHOD BAVERAGE
/MEASURE=SEUCLID
/PRINT SCHEDULE
CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualification Y

ouconsiderowningamobilehandsetasa Selectyourpreferablerangeofinvestmentonasma
rtphone
/METHOD BAVERAGE
/MEASURE=SEUCLID
/PRINT SCHEDULE

asmartphone
/MISSING=LISTWISE
/SAVE CLUSTER
/PRINT INITIAL ANOVA CLUSTER DISTAN.

asmartphone
/MISSING=LISTWISE
/SAVE CLUSTER
QUICK CLUSTER Age FamilyIncome Occupation Youconsiderowningamobilehandsetasa

Selectyourpreferablerangeofinvestmentonasmartphone
/MISSING=LISTWISE
/SAVE CLUSTER
QUICK CLUSTER Age FamilyIncome Occupation Selectyourpreferablerangeofinvestme

ntonasmartphone Whetheryourspouseisworking HighSchoolestEducationalQualificat
ion
/MISSING=LISTWISE
Page 4
/SAVE CLUSTER

ntonasmartphone Whetheryourspouseisworking
/MISSING=LISTWISE
/SAVE CLUSTER

ntonasmartphone Whetheryourspouseisworking
/MISSING=LISTWISE
/SAVE CLUSTER

ntonasmartphone HighSchoolestEducationalQualification
/MISSING=LISTWISE
/SAVE CLUSTER
CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualification S

electyourpreferablerangeofinvestmentonasmartphone
/METHOD BAVERAGE
/MEASURE=SEUCLID
/PRINT SCHEDULE
Cluster
Page 5
a,b
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
146 100.0 0 .0 146 100.0
a. Squared Euclidean Distance used
b. Average Linkage (Between Groups)
Average Linkage (Between Groups)

Agglomeration Schedule
Cluster Combined Stage Cluster First Appears

Stage Cluster 1 Cluster 2 Coefficients Cluster 1 Cluster 2 Next Stage
1 36 144 .000 0 0 57
2 83 141 .000 0 0 32
3 74 140 .000 0 0 8
4 128 136 .000 0 0 138
5 75 124 .000 0 0 10
6 37 99 .000 0 0 47
7 88 91 .000 0 0 17
8 15 74 .000 0 3 34
9 6 12 .000 0 0 25
10 75 142 1.000 5 0 58
11 61 139 1.000 0 0 29
12 108 135 1.000 0 0 30
13 46 132 1.000 0 0 92
14 115 129 1.000 0 0 28
15 13 120 1.000 0 0 32
16 44 116 1.000 0 0 34
17 88 112 1.000 7 0 50
18 55 105 1.000 0 0 55
19 97 101 1.000 0 0 31
20 18 95 1.000 0 0 52
21 64 93 1.000 0 0 33
22 42 85 1.000 0 0 56
23 67 77 1.000 0 0 59
24 28 73 1.000 0 0 55
25 6 71 1.000 9 0 48
26 21 29 1.000 0 0 94
27 5 7 1.000 0 0 51
Page 6

28 114 115 1.500 0 14 57
29 61 109 1.500 11 0 98
30 25 108 1.500 0 12 66
31 94 97 1.500 0 19 49
32 13 83 1.500 15 2 53
33 20 64 1.500 0 21 74
34 15 44 1.500 8 16 67
35 86 145 2.000 0 0 43
36 122 134 2.000 0 0 60
37 14 126 2.000 0 0 70
38 100 118 2.000 0 0 83
39 23 110 2.000 0 0 83
40 45 104 2.000 0 0 73
41 89 96 2.000 0 0 53
42 54 87 2.000 0 0 91
43 26 86 2.000 0 35 81
44 8 84 2.000 0 0 61
45 47 70 2.000 0 0 96
46 35 48 2.000 0 0 64
47 3 37 2.000 0 6 59
48 6 17 2.000 25 0 54
49 94 98 2.333 31 0 106
50 52 88 2.333 0 17 76
51 5 133 2.500 27 0 68
52 18 90 2.500 20 0 92
53 13 89 2.500 32 41 69
54 6 58 2.500 48 0 69
55 28 55 2.500 24 18 67
56 1 42 2.500 0 22 90
57 36 114 2.667 1 28 81
58 75 82 2.667 10 0 88
59 3 67 2.833 47 23 80
60 122 130 3.000 36 0 107
61 8 65 3.000 44 0 93
62 27 43 3.000 0 0 87
63 2 40 3.000 0 0 90
64 11 35 3.000 0 46 89
Page 7

65 19 33 3.000 0 0 96
66 25 31 3.000 30 0 75
67 15 28 3.200 34 55 84
68 5 80 3.333 51 0 111
69 6 13 3.567 54 53 79
70 14 113 4.000 37 0 82
71 62 111 4.000 0 0 94
72 16 78 4.000 0 0 103
73 34 45 4.000 0 40 108
74 20 103 4.667 33 0 106
75 25 107 4.750 66 0 80
76 52 81 4.750 50 0 86
77 32 146 5.000 0 0 107
78 57 79 5.000 0 0 99
79 6 38 5.182 69 0 84
80 3 25 5.400 59 75 108
81 26 36 5.600 43 57 99
82 14 30 5.667 70 0 88
83 23 100 6.000 39 38 95
84 6 15 6.528 79 67 110
85 9 143 7.000 0 0 128
86 52 76 7.200 76 0 95
87 27 102 7.500 62 0 110
88 14 75 7.625 82 58 105
89 11 137 7.667 64 0 104
90 1 2 7.833 56 63 120
91 54 117 8.000 42 0 114
92 18 46 8.167 52 13 100
93 8 69 8.667 61 0 105
94 21 62 9.500 26 71 104
95 23 52 9.500 83 86 103
96 19 47 10.500 65 45 142
97 68 127 11.000 0 0 142
98 61 66 11.333 29 0 122
99 26 57 12.125 81 78 100
100 18 26 13.820 92 99 134
101 41 92 14.000 0 0 126
Page 8

102 53 56 14.000 0 0 116
103 16 23 14.000 72 95 133
104 11 21 14.000 89 94 117
105 8 14 14.313 93 88 113
106 20 94 14.875 74 49 115
107 32 122 15.167 77 60 125
108 3 34 15.233 80 73 121
109 10 106 20.000 0 0 115
110 6 27 21.365 84 87 116
111 5 60 23.500 68 0 127
112 49 63 26.000 0 0 122
113 8 51 27.250 105 0 118
114 22 54 48.000 0 91 132
115 10 20 53.750 109 106 137
116 6 53 54.625 110 102 128
117 11 138 56.250 104 0 131
118 8 24 306.462 113 0 130
119 50 121 1000010.000 0 0 123
120 1 4 4000007.400 90 0 123
121 3 125 4000008.923 108 0 124
122 49 61 4000010.500 112 98 129
123 1 50 18166676.17 120 119 135
124 3 59 23857161.86 121 0 134
125 32 119 25000007.40 107 0 139
126 41 123 25000008.00 101 0 129
127 5 72 25000011.80 111 0 130
128 6 9 25000014.23 116 85 131
129 41 49 60222230.44 126 122 135
130 5 8 87500036.33 127 118 136
131 6 11 94642873.76 128 117 139
132 22 131 100000010.5 114 0 137
133 16 39 100000013.0 103 0 141
134 3 18 111266676.1 124 100 136
135 1 41 126347230.7 123 129 138
136 3 5 370333359.0 134 130 140
137 10 22 500000022.1 115 132 141
138 1 128 570764744.5 135 4 140
Page 9

139 6 32 575788300.4 131 125 143
140 1 3 1163061072 138 136 143
141 10 16 2006666683 137 133 144
142 19 68 2500000009 96 97 145
143 1 6 2605748585 140 139 144
144 1 10 1.148E+10 143 141 145
145 1 19 3.962E+10 144 142 0
Case
127 68 70 47 33 19 39 76 81 112 91 88 52 118 100 110 23 78 16 131 117 87 54 22 98 101 97 94 103 93 64 20 106 10 119 130 134 122 146 32 138 111 62 29 21 137 48 35 11 143 9 56 53 102 43 27 105 55 73 28 116 44 140 74 15 38 96 89 141 83 120 13 58 17 71 12 6 24 51 82 142 124 75 30 113 126 14 69 65 84 8 72 60 80 133 7 5 79 57 129 115 114 144 36 145 86 26 132 46 90 95 18 59 125 104 45 34 107 31 135 108 25 77 67 99 37 3 136 128 66 109 139 61 63 49 123 92 41 121 50 4 40 2 85 42 1
0
25
50
Number of clusters
75
100
125
150
Page 10
Dendrogram using Average Linkage (Between Groups)
Rescaled Distance Cluster Combine
0 5 10 15 20 25
147
146 36
145 144
144 115
143 129
142 114
141 86
140 145
139 26
138 57
137 79
136 46
135 132
134 18
133 95
132 90
131 45
130 104
129 34
128 67
127 77
126 37
125 99
124 3
123 108
122 135
121 25
120 31
119 107
118 125
117 59
116 75
115 124
114 142
113 82
112 14
111 126
110 113
109 30
108 8
107 84
106 65
105 69
104 51
103 24
102 5
101 7
100 133
99 80
98 60
97 72
96 128
95 136
94 50
93 121
92 42
91 85
90 1
89 2
88 40
87 4
86 61
85 139
84 109
83 66
82 49
81 63
80 41
79 92
78 123
77 122
76 134
75 130
74 32
Y
73 146
72 119
71 35
70 48
69 11
68 137
67 21
66 29
65 62
64 111
63 138
62 9
61 143
60 53
59 56
58 74
57 140
56 15
55 44
54 116
53 55
52 105
51 28
50 73
49 83
48 141
47 13
46 120
45 89
44 96
43 6
42 12
41 71
40 17
39 58
38 38
37 27
36 43
35 102
34 16
33 78
32 100
31 118
30 23
29 110
28 88
27 91
26 112
25 52
24 81
23 76
22 39
21 97
20 101
19 94
18 98
17 64
16 93
15 20
14 103
13 10
12 106
11 54
10 87
9 117
8 22
7 131
6 47
5 70
4 19
3 33
2 68
1 127
Page 11

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Dendogram

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GET DATA /TYPE=XLSX

/FILE='C:\Users\Maverick\Desktop\Customer Preferences for Buying A Smartpho

CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation Y

CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation Y

CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation W

CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Occupation S

CLUSTER Age FamilyIncome HighSchoolestEducationalQualification Selectyourpr

CLUSTER Age FamilyIncome Selectyourpreferablerangeofinvestmentonasmartphone

CLUSTER Age Selectyourpreferablerangeofinvestmentonasmartphone Youconsidero

QUICK CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualificati

QUICK CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualificati

Dataset Close D0.8345879585751912.

CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualification Y

QUICK CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualificati

QUICK CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualificati

QUICK CLUSTER Age FamilyIncome Occupation Youconsiderowningamobilehandsetasa

QUICK CLUSTER Age FamilyIncome Occupation Selectyourpreferablerangeofinvestme

QUICK CLUSTER Age FamilyIncome Occupation Selectyourpreferablerangeofinvestme

QUICK CLUSTER Age FamilyIncome Occupation Selectyourpreferablerangeofinvestme

QUICK CLUSTER Age FamilyIncome Occupation Selectyourpreferablerangeofinvestme

CLUSTER Age FamilyIncome Occupation HighSchoolestEducationalQualification S

Average Linkage (Between Groups)

Cluster Combined Stage Cluster First Appears

Cluster Combined Stage Cluster First Appears

Cluster Combined Stage Cluster First Appears

Cluster Combined Stage Cluster First Appears

Cluster Combined Stage Cluster First Appears

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