ORGANIZATIONAL

BEHAVIOUR
 ASSIGNMENT
ON
ATTITUDE

SUBMITTED BY:
DIKSHA GUPTA
ROLL NO: 20

SUBMITTED TO:
MRS. SALONI DEVI
 CONTENTS

NATURE & DIMENSIONS OF

ATTITUDE
TYPES OF ATTITUDE
COMPONENTS OF ATTITUDE
THE THEORY OF COGNITIVE
DISONANCE
FORMATION OF AN ATTITUDE
CONCLUSION
REFERENCES
 THE NATURE AND DIMENSIONS
OF ATTITUDES

Attitudes
Persistent tendency to feel and behave in a
particular way towards some object

Characteristics of Attitudes
They tend to persist unless something is
done to change them.
They can fall anywhere along a continuum
from very favorable to very unfavorable.
They are directed toward some object about
which a person has feelings and beliefs.
Attitudes are generally positive or negative
views of a person, place, thing, or event-- this is
often referred to as the attitude object.
People can also be conflicted or ambivalent
toward an object, meaning that they
simultaneously possess both positive and
negative attitudes toward the item in question.
Attitudes are judgments. They develop on the
ABC model (affect, behavior, and cognition).
The affective response is an emotional response
that expresses an individual's degree of
preference for an entity. The behavioral intention
is a verbal indication or typical behavioral
tendency of an individual. The cognitive
response is a cognitive evaluation of the entity
that constitutes an individual's beliefs about the
object. Most attitudes are the result of either
direct experience or observational learning from
the environment.
It can also be defined as, A complex mental
state involving beliefs and feelings and values
and dispositions to act in certain ways.
For example, if someone says that I like my
Job. This statement expresses his attitude
towards his Job
 TYPES OF JOB ATTITUDES

Job Satisfaction
A collection of positive and or negative
feelings that an individual holds toward his
or her job.

Job Involvement
Identifying with the job, actively
participating in it, and considering
performance important to self-worth.

Organizational Commitment
Identifying with a particular organization
and its goals, and wishing to maintain
membership in the organization.
FORMATION OF ATTITUDE
 COMPONENTS OF ATTITUDES

Attitudes structure can be described in terms

of three components.

Affective component: this involves a persons

feelings / emotions about the attitude object. For
example: I am scared of spiders.

Behavioral (or cognitive) component: the way

the attitude we have influences how we act or
behave. For example: I will avoid spiders and
scream if I see one.

Cognitive component: this involves a persons

belief / knowledge about an attitude object. For
example: I believe spiders are dangerous.
Cont

Cognitive Component /Informational

(My pay is low)

Affective / Emotional Component

(Im angry over how little Im paid)

Behavioral Component
(Im going to look for another job that pays better)
 Attitude and behavior are two quite different
things. Attitude is a person's inner thoughts
and feelings, while behavior is usually an
outward expression of attitude, but the two are
not always related.

For instance, psychopaths are people whose

attitudes are composed of low morality.
However, this does not mean that they always
commit immoral acts. Psychopaths are usually
intelligent, so they know that even though
there will be no moral consequences for them,
there will still be legal consequences to deal
with. This knowledge, in addition to their
attitude, governs their behavior.

When a person's attitude and behavior differ,

dissonance will likely result, and a change in
attitude or behavior will be the probable
outcome.
THE THEORY OF COGNITIVE
DISONANCE
 CONCLUSION

Once formed, attitudes play an important role in

ones life. It applies to every sphere of life,
including ones personal and professional life.
When all employees in an organization have
positive attitude, benefits will be many, like-
Increases productivity
Fosters Teamwork
Solves problem
Improves quality
Makes for congenial atmosphere
Breeds loyalty
Increases profit
Fosters better relationship with
employees, employers and customers
Reduces stress
Makes for pleasing personality
 REFERENCES

Attitudes Influence on Behavior. (n.d.).

Retrieved from boundless - Better than your
assigned text books:
https://www.boundless.com/management/orga
nizational-behavior/drivers-of-
behavior/attitudes-influence-on-behavior/

Luthans, F. (2008). Organizational Behavior.

Mc Graw Hill International Edition.

ORGANISATION BEHAVIOUR ATTITUDE.

(n.d.). Retrieved from
http://mbanotesravi.com/2012/11/27/organisati
on-behaviour-attitude/.

What Are Attitudes? (n.d.). Retrieved from

Pearson Education :
http://wps.pearsoned.ca/ca_ph_johns_ob_7/67/
17350/4441642.cw/index.html