Professional Documents
Culture Documents
Published Often flat-sided, these Continental condensed sans serifs allow very
2014
tight setting, which was popular for headlines. These later became a
Designed by staple of sixties headline typography in magazines such as Twen, the
Berton hasbe
German style magazine art directed by the legendary Willy Fleckhaus
8 styles in the 1960s, which is still an enduring influence on editorial design to
4 weights w/ ITALICS
this day. Berton Hasebe created Druk for Richard Turley at Bloomberg
Features Businessweek, adapting the attitude and roughness of these old
PROPORTIONAL LINING FIGURES
FRACTIONS (prebuilt and arbitrary) condensed sans serifs for contemporary use. After using a staple diet
SUPERSCRIPT/SUBSCRIPT of Neue Haas Grotesk and Publico for two years, they wanted to add a
typeface that would look both exciting and distinctive in and of itself.
The result was Druk, which went on to play a major role in many of
their iconic covers.
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Druk 2 of 21
Druk Medium
Druk Medium Italic
Druk Bold
Druk Bold Italic
Druk Heavy
Druk Heavy Italic
Druk Super
Druk Super Italic
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Druk 3 of 21
commerce
Referncia
Druk medium, 150 Pt
Tautology
Postulated
Druk medium italic, 150 Pt
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Druk 4 of 21
mechanic
Torstrae
Druk bold, 150 Pt
crescere
Btsmann
Druk bold italic, 150 Pt [alternate a]
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Druk 5 of 21
ejection
Vandtt
Druk heavy, 150 Pt [alternate e j]
precieze
Sfritul
Druk heavy italic, 150 Pt [alternate a]
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Druk 6 of 21
modern
Statyb
Druk super, 150 Pt
xemga
Yry
Druk super italic, 150 Pt [alternate r]
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Druk 7 of 21
Kullanlmaktadr
multisensorial
Xanthocyanopsy
Druk medium, 100 Pt [alternate a]
Zakonodavstvom
juglandaceous
Accidentalmente
Druk medium italic, 100 Pt
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Druk 8 of 21
Transliteration
kunstvanding
Organizzazione
Druk bold, 100 Pt
Unconventional
Carthaginoise
Pkaupunkina
Druk bold italic, 100 Pt
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Druk 9 of 21
Shromdn
tardivement
Desaparixer
Druk heavy, 100 Pt [alternate e a r]
Znanstvenike
nondescript
Pasitikjimas
Druk heavy italic, 100 Pt
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Druk 10 of 21
Secundaire
electrodes
Vergrert
Druk super, 100 Pt
Nvekedhet
awangard
Gldelampe
Druk super italic, 100 Pt
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Druk 11 of 21
ballistocardiograph
Grianghrafadireachta
Druk medium, 72 Pt
kansallisrunoilijana
Ruimtevaartorganisatie
Druk medium italic, 72 Pt [alternate a r]
noninterventionist
Vlasztkerletekbl
Druk Bold, 72 Pt
Buchdruckerkunst
Partikkelegenskaper
Druk Bold italic, 72 Pt
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Druk 12 of 21
nepriklausomyb
Microsedimentary
Druk heavy, 72 Pt [alternate e]
Frnskukunntta
Wetenschappelijke
Druk heavy italic, 72 Pt
wyadowawszy
Hvusstanum
Druk Super, 72 Pt
Unabhngigkeit
Problematinim
Druk Super italic, 72 Pt [alternate a]
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Druk 13 of 21
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Druk 14 of 21
Gastrotypographicalassemblage
effective future-proof faades
Las seales de trnsito en Europa
Druk Heavy, 40 Pt [alternate e f]
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Druk 15 of 21
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Druk 16 of 21
Kulttuuriperinnnsuojeluun
Druk medium, 60 Pt
Psychopharmacologically
Druk bold, 60 Pt [alternate a r]
Normaltidstationerna
Druk heavy, 60 Pt
Desacostumbrarse
Druk super, 60 Pt
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Druk 17 of 21
Temperatuurschommelingen
Druk medium italic, 60 Pt
Salpetersureherstellung
Druk bold italic, 60 Pt
Blgelengdeomrdene
Druk heavy italic, 60 Pt [alternate a]
Quasquicentennials
Druk super italic, 60 Pt
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Druk 18 of 21
UPPERCASE
LowerCASE
STANDARD PUNCTUATION
LIGATURES
Proportional Lining
default figures
PREBUILT FRACTIONS
NUMERATORS &
DENOMINATORS
SUPERSCRIPT &
SUBSCRIPT
stylistic alternates
ACCENTED UPPERCASE
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Druk 19 of 21
UPPERCASE
LowerCASE
STANDARD PUNCTUATION
LIGATURES
Proportional Lining
default figures
PREBUILT FRACTIONS
NUMERATORS &
DENOMINATORS
SUPERSCRIPT &
SUBSCRIPT
stylistic alternates
ACCENTED UPPERCASE
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Druk 20 of 21
all caps
opens up spacing, moves
punctuation up Condensada y [muy] bonita! Condensada y [muy] bonita!
PROPORTIONAL LINING
default figures
$1,234 5,678 9,012 3,456 $1,234 5,678 9,012 3,456
FRACTIONS
ignores numeric date format
21/03/10 and 2 1/18 460/920 21/03/10 and 21/18 460/920
SUPERscript/superior
x158 + y23 z18 a4260 x158 + y23 z18 a4260
subscript/inferior
x158 y23 z18 a4260 x158 y23 z18 a4260
DENOMINATOR
for making arbitrary fractions
0123456789 0123456789 0123456789 0123456789
NUMERATOR
for making arbitrary fractions
0123456789 0123456789 0123456789 0123456789
LANGUAGE FEATURE
Romn (Romanian) s accent
NSUI contiina tiinifice NSUI contiina tiinifice
LANGUAGE FEATURE
Nederlands (Dutch) IJ glyph
Vrijdag IJsselmeer IJmuiden Vrijdag IJsselmeer IJmuiden
ligature
em dash converted to extra-long
variant when typed twice His helpmuch appreciated His helpmuch appreciated
STYLISTIC SET 01
alternate a r
Carrying arduously forward Carrying arduously forward
STYLISTIC SET 02
alternate J
EJECTIONS Jokingly Justified EJECTIONS Jokingly Justified
STYLISTIC SET 03
alternate E F
Feign effortless affability Feign effortless affability
STYLISTIC SET 04
alternate a (single story)
2 Pluralization alternatives 2 Pluralization alternatives
STYLISTIC ALTERNATES
Illustrator/Photoshop
Just very extremely narrowed Just very extremely narrowed
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Druk 21 of 21
Druk Medium Berton Hasebe (born 1982) moved from Hawaii to study
Druk Medium Italic and work in Los Angeles, obtaining a BFA from Otis Col-
Druk Bold lege of Art and Design in 2005. In 2007 he moved to the
Druk Bold Italic Netherlands to study type design through the Type and
Druk Heavy Media masters course at the Royal Academy of Art (KABK)
Druk Heavy Italic in The Hague. Berton has resided in New York since 2008,
Druk Super and was a staff designer with Commercial Type from 2008
Druk Super Italic to 2013, when he left to start his own studio.
Bertons typefaces have been awarded by the New
York and Tokyo Type Directors Club, the AtypI, and the
supported languages
BRNO Biennial. In 2012 he was awarded Print Magazines
20 under 30 Award.
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