FACE WASH

GROUP MEMBERS:
RIKKI KHAN
PRIYANKA YADAV
MOHAMMAD IQBAL
NIKITA MITRA
KUSHAL SAHAY
 COMPANY PROFILE
The Himalaya logo is a visual definition of its brand identity:

The leaf that forms the crossbar of the letter H evokes the company's
focus on herbal healthcare and The orange is evocative of warmth,
vibrancy and commitment to caring.
The Himalaya drug company was founded in 1930 by Mr. Meraj
Manal with a clear vision to bring Ayurveda to society in a
contemporary form and to unravel the mystery behind the 5000 years
old system of medicine.
The Company was awarded an ISO 9001:2000certification in 2003.
CONTINUE..
Himalaya Herbals is a range of 100% natural and safe
products with rare herbs collected from the foothills of the
Himalayas. Each product combines the best of Ayurveda
with years of dedicated research.
Batch to batch performance and complete purity and safety
are assured through the application of advanced
pharmaceutical technology at every stage of manufacture.
Himalaya Herbal Healthcare has a very wide range of
products, which include pharmaceuticals, personal care,
baby care, well-being, and animal health products.
The Neem Face Wash is one of their most popular and well
known products.
ORGANISATION STRUCTURE

MERAJ MANAL
(FOUNDER)

Haydon Philipe
Joseph
(CEO)

Rajesh
Dr Prasun Chakravarthi NV Rama Dhamija
Krishnamurthy
Bandyopadhyay (Head-baby (Head of
(BUSINESS
(Head R&D) care) Marketing)
DIRECTOR)
SEGMENTATION OF HIMALAYA PRODUCT
There are six major segments of himalaya:
1. FACE CARE
Face washes
Face scrubs
Face creams
Lip and eye care
Face masks

2. BODY CARE
Body Lotions
Soaps
3. HAIR CARE
Shampoos
Conditioners
Hair Oils
Hair Creams

4. ORAL CARE
Complete Care
Herbal Toothpaste
Sensi-Relief
Herbal Toothpaste
5. HEALTH CARE
Pain balm
Cold balm
Anti stress massage oil
Pain massage oil
Antiseptic cream
6. BABY CARE
Baby Lotion
Baby Cream
Gentle Baby Shampoo
Nourishing Baby Oil
 HIMALAYA NEEM FACEWASH
Himalaya's Purifying Neem Face Wash is a
soap-free, herbal formulation that cleans
impurities and helps clear pimples. A natural
blend of Neem and Turmeric.
Neem is an excellent skin care ingredient known
for its antibacterial properties. It improves
general skin health and immunity, combating
bacterial infections such as acne, boils and
ulcers. Neem tackles bacteria from the root and
prevents the recurrence of pimples and
blemishes.
Turmeric has been used as an antiseptic for
centuries, and it is regarded as one of nature's
most powerful healers. The herb helps to even
out your skin tone and color, making it an
excellent ingredient in a face wash.
 KEY FEATURES:

Purifies Skin With Elimination Of Up To 99% Acne Causing Bacteria.

Splash Oiliness ,Clean Dirt And Give A Deeply Cleansed Skin.
It Does Not Clog The Facial Pores.
It Mainly Suits All Skin Types.
The face wash comes in a light green color and has a refreshing fragrance.
It is hygienic to use and convenient to carry in bag.
It is not very expensive and the quantity provided for its price is pretty
decent.
Himalaya Neem face wash is easily available at stores & online shopping
website.
 FACE WASH INDUSTRY AND BRANDS:

For Urban population professional personal grooming and used of

branded personal care products had become everyday requirement.
About 60% of Indian are below 35 and youth comprised a significant
proportion.
The Face Wash market in India is currently about 1,800 cr.
Urban are more consumption of face wash then rural household.
Key brand in the market Himalaya, Garnier, Lakme , Johnson &
Johnson, Pond's, Everyuth, Patanjali.
Himalaya was one of the main brand for face wash contributing to
23% of market.
 MARKET SHARE
FACE WASH SHARE
DOVE PEARS
FAIR N LOVELY
2% 2%
7%
OTHERS
LAKME 20%
8%

PONDS
10%
CLEAN N CLEAR
16%

GARNEIR
12%
HIMALAYA
23%
 TARGETING

They are focus on skin

problem.
Focus on the people who
has faith on Ayurveda
method.
They targeted youth
under the age of 18-25
years.
The main targeted
segment was youth.
 CURRENT EXPENSES PLAN
The Himalaya Drug Company, is looking to increase its revenue to 1,500
crore in FY16 from 1,250 crore last year. Growing at a CAGR of 25 per
cent over the last five years, Himalaya wants to enter the billion-dollar
league by 2020.
The overall facewash market in the country is estimated to be about
1,800 crore at present, with men's facewash accounting for 15-20 per cent
of the space.
The overall facewash category is growing at 10 per cent, the men's
facewash segment is growing at a faster clip at 15-20 per cent.
Himalaya is a market leader in the overall facewash category with 24 per
cent share.
Personal care is a key business category for the company, with the
segment contributing to 45 per cent of the 2,200 crore turnover, followed
by pharmaceuticals (30 per cent), baby care (17 per cent), and animal
health and wellness with 4 per cent each.
Home-grown holistic wellness firm himalaya drug company is eyeing
1,000-crore annual turnover from its baby and mothercare portfolio in the
next three-four years.