West Virginia State University

College of Professional Studies: Department of Education

LESSON PLAN FORMAT GUIDE (Updated 1/13)

Teacher Candidate Sarah White Date 10/18/2017

School Saint Albans High School Grade/Subject Business & Marketing Essentials 9-12
Lesson Topic Business Social Responsibility

INSTRUCTIONAL OBJECTIVES/ STUDENT OUTCOMES

Students will define social responsibility
Students will identify and describe the four components of business responsibility

WV CSOs
CR: 017 Explain the role of ethics in customer relationship management
EC: 106 Explain the nature of business ethics
NATIONAL STANDARDS
V. Ethics and Social Responsibility
A. Ethics
Examine a business code of ethics
Explain the relationship between ethics and governmental regulations
Evaluate a business code of ethics

MANAGEMENT FRAMEWORK
Overall Time - 45 minute lesson
Time Frame 5 min. review
5 min. introduction
15 min. Presentation
10 min. Company Activity
10 min. Diversity Activity
STRATEGIES
Presentation
Class Discussion
Independent Work

DIFFERENTIATED INSTRUCTION/ ADAPTATIONS/ INTERVENTIONS

This lesson will address students with audio or visual learning styles by presenting students with a video,
discussion, and PowerPoint presentation. This lesson will also address students abilities to work in a
cooperative manner, by providing multiple opportunities to work with a partner.

PROCEDURES
Introduction/ Lesson Set
Review Workplace Ethics
o Walk students through multiple workplace dilemmas, students will gather on one side of
the room if they believe the action was ethical or on the other side of the room if they
believe it was unethical. Students will provide explanations for choice
Body & Transitions
Discuss the differences between workplace ethics and social responsibility

Ethics as an employee vs. Ethics as a consumer-Presentation Lucid Charts/Google Slides

What is social responsibility? (the duty to do what is best for the good of society)
Responsibility to customers
o FDA (Food and Drug Administration
o Fair Competition
o Example: Panera Breadhttps://www.panerabread.com/en-us/our-beliefs/our-food-
policy/clean-ingredients.html
No artificial flavors, preservatives, hormones, GMOs, pesticides, etc. Organic, cage free,
and all natural qualities are considered ethical behaviors in the food industry today.
Many consumers will pay a higher price for a product they know was harvested and
created in the best possible manner.
Responsibility to Employees
o Equal Pay Act 1964-men and women equal pay
o American with Disabilities Act
o Example: Cummins Engines https://www.cummins.com/company/global-
impact/diversity
Responsibility to Society
o Environmental Protection Agency
o Example: Subaru https://www.subaru.com/love-promise.html
Sometimes being ethical, can be more costly than not. However, many customers are
willing to pay more to purchase products or services from an ethical company.
Responsibility to Creditors & Owners
o Sarbanes-Oxley Act-mandates truthful reporting & CEO more accountable
o SEC-if a corporation, must present annual report to public
Student Activity-Business Responsibilities
Research your company, and fill out the business responsibilities graphic organizer
Students Activity-Diversity
Focus on a companys responsibility to employees, specifically in the area of diversity
Research the same company from yesterday
Write a 2-3 sentence paragraph explaining your companys policies on diversity

Closure
Kahoot-https://play.kahoot.it/#/k/921e6ca6-187a-408a-b919-7aa0b71738c1

ASSESSMENT

Diagnostic:
Do you think it is important for businesses to be socially responsible? Why or why not?
Formative:
As students complete assignments, I will walk the classroom to answer questions and provide assistance
and feedback.
Summative:
Students will complete a Kahoot game to review concepts and identify where review is needed.
https://play.kahoot.it/#/k/921e6ca6-187a-408a-b919-7aa0b71738c1

Students will write a paragraph explaining their companys views on diversity and why those views
matter.
MATERIALS
Computer
Presentation software
Graphic Organizer
Pencil/Pen
Paper
EXTENTED ACTIVITIES
If Student Finishes Early
Students that finish early can compare and contrast their companys views and policies on diversity.
If Lesson Finishes Early
If the lesson finishes early, students will complete a Venn diagram showing the similarities and
differences in their companys diversity policies.
If Technology Fails
If technology fails, I will provide students hard copies of materials.
 Differentiating Instruction for
Students with Special Needs

Please describe all that apply:

Needs-Based Planning

Learning Differences Sensory Differences

Attention Differences Behavioral Differences

Motivational Differences Ability Differences

Difficulties reading will be addressed by providing help
and assistance as needed as well as paring students
strategically.
Physical Differences Cultural Differences

Communication Differences Enrichment

Multiple intelligence addressed (check all that apply):

Verbal/linguistic Naturalist
Spatial Interpersonal
Logical/mathematical Intrapersonal
Bodily-kinesthetic Existential
Musical Others (explain):