Professional Documents
Culture Documents
INTRODUCTION ................................................................................... 1
STRATEGIC ANALYSIS ........................................................................... 1
Home Improvement Industry .................................................................. 1
Industry Analysis: Porters Five Forces ....................................................... 1
Company Strategy .............................................................................. 3
Home Depot SWOT Analysis .................................................................... 4
ACCOUNTING ANALYSIS......................................................................... 5
Accounting Policies ............................................................................. 5
Potential Red Flags and Biases................................................................. 8
FINANCIAL ANALYSIS .......................................................................... 10
Condensed Balance Sheet Assumptions and Analysis ...................................... 10
Ratio Analysis ................................................................................. 11
Prediction of Bankruptcy..................................................................... 15
Cross-Sectional Analysis ...................................................................... 16
FORECASTING .................................................................................. 17
Income Statement Assumptions ............................................................. 17
Forecasted Income Statements .............................................................. 20
Balance Sheet Assumptions .................................................................. 20
Forecasted Balance Sheets................................................................... 22
VALUATION ..................................................................................... 22
Cost of Equity Assumptions .................................................................. 22
Plain Vanilla Abnormal Earnings Valuation Results ........................................ 22
Sensitivity Analysis ........................................................................... 23
Abnormal Earnings Valuation with ROE Mean Reversion .................................. 24
RECOMMENDATION ............................................................................ 24
APPENDIX ....................................................................................... 26
Appendix 1 Consolidated and Condensed Balance Sheets ................................ 26
Appendix 2 Consolidated Income Statements ............................................. 27
Appendix 3 Consolidated Cash Flow Statements ......................................... 28
Appendix 4 Altmans Z-Score Calculation ................................................. 29
Appendix 5 - Plain Vanilla AEV .............................................................. 30
Appendix 6 Optimistic Scenario Forecast and AEV ....................................... 30
Appendix 7- Pessimistic Scenario Forecast and Valuation ................................ 32
Appendix 8 AEV with ROE Mean Reversion ............................................... 34
INTRODUCTION
The Home Depot (Home Depot) is one of the most well-known companies in the home
improvement industry. Founded in 1978, the company grew rapidly to become the worlds
largest home improvement retailer. With more than 2200 stores across North America, Home
Depot has become the most popular one-stop shop for both do-it-yourself home improvement
consumers as well as construction professionals. Each retail store carries a variety of branded as
well as generic home improvement products, building materials, and garden products. The stores
also offer home improvement and installation services. Home Depot has been extremely
successful to date and during the last financial year alone, the retail giant brought in profits
exceeding 6 billion US dollars.
STRATEGIC ANALYSIS
Home Improvement Industry
Home Depot belongs to the home improvement industry; the industry's value chain is divided
into three major parts: Manufacturing, Distribution, and Installments. The manufacturing arm
produces building materials and building products. Building materials are elements that are
vital to the structure of the building such as lumber, concrete, doors and windows. Building
products are modular items not critical to the structural integrity of the building; they include
items like hardware, heating ventilation and air conditioning (HVAC), systems and flooring.
The distribution chain is dominated by retailers that include: Home Depot, Lowes, Walmart and
Sears. Smaller hardware stores, garden centers, plumbing, and electrical supplies stores provide
competition in their specialized end of the market. These retailers have three major sets of
consumers: Do It For Me (DIFM) where they provides installation services for customers, Do It
Yourself, and Professionals.
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disappearing with the introduction of private label cards which allows retailers to offer
customers discounts based on spending. Customers will be encouraged to spend more with
their current retailers than their competitors to accumulate points that will lead to a discount
on their future purchase. The big players also have to compete with specialized and
independent hardware stores. The locality also plays an important factor in this industry as
consumers are more likely to visit stores that are conveniently located. Little diversif ication and
concentrations makes the rivalry in this industry intense.
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the fear of higher borrowing costs from switching to a new business. Personal debt levels mean
buyers across the board are price sensitive as more of income is used to servicing debt. There is
no threat of backward integration due to the small financial strength of buyers. The sheer size
of consumers makes it difficult for them to organize in groups which means they can't influence
the price to fall any further.
Customers enjoy intense competition and low switching cos ts. However, the size of customers
and their inability to organize groups reduces their bargaining power. Thus, the bargaining
power of consumers in this industry is medium.
Retail associates are known to have a high turnover due to the intense competition for talent in
the industry that gives employees bargaining power when negotiating wages. It could take a
new employee a long time to gain the customer service skills which is vital for success in this
industry.
The power of suppliers in this industry is low as the manufacturers absorb any increases in costs
of goods sold and also face competition from the retailer's brand. Although employees do have
significant bargaining power.
Company Strategy
Home Depot follows a cost leadership strategy and emphasizes productivity and efficiency
especially within its supply chain. The company uses advanced forecasting and replenishing
technology that allows it to maintain optimal levels of inventory and meet product demand
without tying up an excessive amount of investment in inventory. It also keeps other expenses
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low by leveraging the economies of scale and scope that come with its size. The company then
passes these costs savings on to its customers in the form of affordable prices.
While companies pursuing a cost leadership strategy often sell a limited number of products to
its customers, Home Depot is different as it carries a large product offering at each of its stores.
By minimizing costs on its operational side, Home Depot is able to continue offering low prices
to customers without compromising product variety or quality. The everyday low prices as well
as the one stop-shop experience available at Home Depot stores then help the company attract
customers and protect market share.
Weaknesses
Because Home Depots products are considered consumer discretionary goods, the companys
sales are very dependent on the performance of the home improvement industry as well as the
economy in general. As a result, sales figures are often quite variable as they increase with
economic booms and decrease during recessions. Another weakness would be the lack of
differentiation between Home Depot and its competitors. While Home Depot is the exclusive
retailer for a few brands like Husky, Everbilt, and Diablo, most of the companys products are
also available at other home improvement retailers like Lowes. This lack of differentiation leads
to price competition between the retailers and as a result, profitability suffers. Finally, Home
Depot is currently facing some lawsuits from a data breach that occurred during 2014 and these
lawsuits take up a lot of company resources that could have been used productively
otherwise.
Opportunities
Two areas of opportunities exist for Home Depot. First, online shopping has increased
significantly in popularity over the last few years. For instance, the volume of US B2C e-
commerce sales has grown from 424 billion back in 2010 to over 700 billion in 20 14. Therefore,
Home Depot should take advantage of this additional sales channel and increase the amount of
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products available for purchase on its website. Second, Home Depot should consider
international expansion. For instance, there is a large demand for home improvement products
in Europe. According to the European Home Improvement Monitor, more than 245 billion euros
were spent on these products in the first six months of 2013 alone. By entering new markets
such as Europe, Home Depot will be able to increase its revenues by expanding its customer
base.
Threats
Home Depots largest threat is its competitors. Since little differentiation exists between the
products offered by various home improvement retailers, there is heavy competition and The
Home Depot is forced to offer consumers low prices in order to keep its market share. Other
threats include the possibility of an interest rate hike. Many analysts speculate that this may
occur in the near future and it could potentially lead to a downturn in the housing markets as
mortgage rates would also increase, making it more difficult for consumers to take on or
maintain their mortgages. As a result, there would be a decrease in construction projects which
would ultimately be damaging to Home Depots sales.
ACCOUNTING ANALYSIS
Accounting Policies
Merchandise Inventories
Home Depot is a retailer of home improvement and decorating products and merchandise
inventories is the second biggest asset on the companys balance sheet about $11 billion. The
accounting method used to record about 75% of the companys inventories is the lower of cost
(first-in, first-out) or market, as determined by the retail inventory method. The inventory retail
value is adjusted regularly to reflect market conditions, hence, the inventory valued using the
retail method approximates the lower of cost or market. The remaining approximately 26% of
inventories includes operations in Canada and Mexico, and distribution centers which record
Merchandise Inventories at the lower of cost or market, as determined by a cost method. The
company assess the inventory valued using a cost method at the end of each quarter to ensure
it is carried at the lower of cost or market. The company states that the valuation allowance for
inventories valued under a cost method was not material to the financial statements and does
not disclose an amount.
Independent physical inventory counts are taken on a regular basis in each store and
distribution center to compare it with the amount on the consolidated financial statements.
The company estimates and accrues for potential losses due to shrink (theft, loss, inaccurate
records for the receipt of inventory or deterioration of goods) on a store-by-store basis based
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on recent shrink results and current trends in the business. The company states that actual
shrink results did not differ materially from estimated for 2014, 2013 and 2012, but did not
disclose an amount.
Lowes records inventory using the same the same lower of cost and market method, however,
Lowes, unlike Home Depot, also discloses what components are used in calculating cost.
Overall, Home Depot could have provided more information regarding inventory write-downs
and reversals, etc.
Revenue Recognition
Revenue is recognized net of estimated returns and sales tax at the time the customer takes
possession of products or receives services. The allowance for sales returns is estimated based
on historical return levels. Amount received for merchandise and service not yet received by
the customer is recorded as Deferred Revenue. Deferred revenue is also recorded for sale of
gift cards and this revenue is recognized when gift cards are redeemed.
Sales balance on income statement also includes services revenue generated through
installation, home maintenance and professional service programs. The customer selects and
purchases material for a project and the Company provides or arranges professional
installation. Under certain programs, when the Company provides or arranges the installation
of a project and the subcontractor provides material as part of the installation, both the
material and labour are included in services revenue. The Company recognizes this revenue
when the service for the customer is complete. Services revenue was $3.8 billion, $3.5 billion
and $3.2 billion for fiscal 2014, 2013 and 2012, respectively.
Long-Lived Assets
Home Depot evaluates its Long-Lived Assets each quarter for any indications of potential
impairments in their value, which include the decision to relocate or close a store or other
location before the end of its previously estimated useful life and/or when changes in other
circumstances indicate the carrying amount of an asset may not be recoverable. In addition, the
test conducted by Home Depot to test the potential impairment of a specific asset includes
comparing the future undiscounted expected cash flows of the asset to its current carrying
value on the Balance Sheet. Specifically, the analysis of the undiscounted expected cash flows
of an asset includes Managements assumptions of cash inflows and outflows directly resulting
from the use of the specific asset in operations. Furthermore, considerations include
assumptions about the Gross Profit Margin on Net Sales, Payroll and Related Items, Occupancy
Costs, Insurance Allocations, and Other Costs needed to operate an individual store.
Consequently, if the carrying value is greater than the undiscounted expected cash flows, an
impairment charge is recognized on the financial statements based on the difference between
the carrying value and the estimated fair market value. In the instance that an impairment loss
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needs to be recognized, it is recorded as a component of Selling, General & Administrative
Expenses on the Income Statement. Also, when a leased location is closed, the net present
value of future lease obligations less sublease income is recognized in Selling, General &
Administrative Expenses. In addition, the variables that are used to assess the viability of
recovering the value of a Long-Lived Asset are consistent with the assumptions used for Lowes.
There are significant amounts of assumptions that are built into assessing whether an asset
should be impaired. The analysis of expected cash flows for a specific asset includes projections
several years into the future, with assumptions regarding key variables including future sales
growth, operating margin growth rates, economic conditions, market competition, and
inflation. Furthermore, Home Depot has identified that the threshold for an impairment charge
is a 10% decrease in the undiscounted expected cash flows or sublease income. Furthermore,
when comparing this threshold to Lowes, there is a slight divergence. In the case of Lowes,
and impairment charge is recognized if there is a 10% decrease in projected Sales that are used
to estimate undiscounted expected cash flows. This assumption does not take into account
the other sources of losses that could arise, such as increasing in operating costs, which the
Home Depot model does. As such, the Home Depot method for impairment is a more
comprehensive and inclusive model.
Self-Insurance
Home Depot operates in the Home Improvement Products & Services Retail, and as such, one
major component of the business model, is their employees. These line items represent a
substantial portion of Balance Sheet, and as such, Home Depot has established liabilities for
certain types of losses from general (and product) liabilities, workers compensation, employee
group medical and automobile claims. The retention for each claims include $25mn (general
liabilities), $1mn (workers compensation), and $1mn (automobile liabilities). Furthermore,
these liabilities are calculated (and presented) at the estimated ultimate cost of for the claims
incurred at the date of the Balance Sheet. These estimated liabilities are not discounted and are
established based upon analysis of historical data and actuarial estimates. Furthermore, these
liabilities are reviewed by Management and third-party actuaries on a regular basis to ensure
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accuracy. In comparing these assumptions to the ones used in the financial statements of
Lowes, it is evident that the assumptions are in-line with industry practices. Furthermore, the
threshold that would cause a material impact on the operations of Home Depot is not disclosed
in the financial statements.
Share Repurchase
Home Depot has been buying back company shares under the share repurchase program since
2002 has spent over $34.55 billion in purchasing shares. The company entered into several
Accelerated Share Purchase Agreements (ASR) during 2012-2014 and has spent another $11.95
billion. The financing for these agreements is being done through debt issuance and operating
cash flows. Home Depot is buying back shares as they are a mature company and dont have
many opportunities for expansions or acquisitions. Home Depot is taking advantage of debt
financing due to reduced interest rates as well as higher operating cash flows due to improving
house market. The repurchased shares are being recorded as treasury stock with no voting
rights and are not part of outstanding shares. Repurchasing shares can help Home Depot
maintain a controlling interest within the company to prevent hostile takeovers. Also, by
reducing outstanding shares, the Earnings per Share and Price-to-Earnings ratios will also
improve. The remaining shareholders will also have more earnings allocated to their shares.
In 2014, the Company recorded $63 million of expenses related to the as well as $30 million of
expected insurance proceeds for costs the Company believes are reimbursable under its
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insurance coverage net expenses of $33 million recorded in SG&A expenses in the income
statement for 2014. Expenses include costs to investigate the Data Breach, provide identity
protection services to impacted customers and pay legal and other professional services. At
February 1, 2015, the company had accrued liabilities of $12 million and insurance receivable of
$20 million on its books.
Home Depot expects the payment card networks will make claims against the company. The
final amount of these claims will probably consist of amounts for incremental counterfeit fraud
losses and non-ordinary course operating expenses (such as card reissuance costs). In order for
Home Depot to have liability for such claims, it would have to be determined that at the time of
the data breach, the portion of the companys network that handles payment card data was
noncompliant with applicable data security standards, and the alleged noncompliance caused
at least some portion of the compromise of payment card data that occurred during the Data
Breach. An independent third-party assessor found the portion of the companys network that
handles payment card data to be compliant with applicable data security standards in the fall of
2013, and the process of obtaining such certification for 2014 was ongoing at the time of the
Data Breach. However, in March 2015 the forensic investigator working on behalf of the
payment card networks alleged that the company was not in compliance with some of those
standards at the time of the Data Breach. As a result, Home Depot expects it is probable that
the payment card networks will sue and the company will have to decide whether to litigate or
settle those claims. At this time, Home Depot believes that settlement negotiations will happen
and it is probable that the company will incur a loss in connection with those claims. Also,
lawsuits have been filed in courts in the U.S. and Canada, and other claims may be made
against the company on behalf of customers, shareholders or others. In addition, several state
and federal agencies, including State Attorneys General, are investigating the Data Breach and
the company may incur fines or other obligations. The company is not able to estimate the
range of costs because the investigations are in the early stages, and the company has not
recorded an accrual for litigation, claims and governmental investigations related to these
matters in fiscal 2014. An estimate for losses will be recorded at the time it is both probable
that a loss has been incurred and the amount of the loss is reasonably estimable. The Company
believes that the final amount paid on payment card network claims could be material to the
Company's consolidated financial condition, results of operations, or cash flows in future
periods.
In addition, the company expects to incur significant legal and other professional services
expenses related to the Data Breach in future periods and will record them as services are
received. The company has also taken another $100 million insurance policy on top of its
current one to cover these potential costs.
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Overall, the Home Depot Data Breach is a significant event that affected millions of customers
in two countries. The potential expenses arising from the lawsuits, legal and consulting fees,
insurance, fines and remediation of current weaknesses will be significant. Therefore, this is a
red flag as it will impact the companys financial statements, profitability, stock price and future
forecasts.
Home Depot does not disclose the amount of deferred revenue from unredeemed gift cards or
the method used in estimating gift card breakage income, unlike Lowes which does.
Disclosure
Overall, Home Depot meets the minimum requirements for disclosure as per U.S. GAAP but
does not go above and beyond those requirements. There are many qualitative and
quantitative disclosures as discussed in the accounting policies and red flags that Home Depot
could have provided. Its main competitor Lowes, on the other hand, does provide more
disclosures; therefore, there is no reason to believe that Home Depots lack of detailed
disclosure is for competitive purposes.
FINANCIAL ANALYSIS
Condensed Balance Sheet Assumptions and Analysis
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Net Debt 17,197 14,724 10,796 10,788 9,749
Shareholders' Equity 9,322 12,522 17,777 17,898 18,889
Net Capital 26,519 27,246 28,573 28,686 28,638
Adding Net long-term assets and Net operating working capital gives Net Assets which is similar
to Total Assets on a regular balance sheet. Net assets are decreasing due to decrease in net
OWC and LT assets.
Net Debt
Net Debt is calculated by adding short-term debt, and current and long-term portions of debt.
Net debt is increasing since Home Depot is borrowing money to finance its share repurchase
program by taking advantage of historically low interest rate.
Shareholders' Equity
Shareholders equity is decreasing since the company is buying back shares as a result of their
share repurchase program since 2002. The company renewed their commitment and signed a
new share repurchase program in 2014; therefore, shareholders equity will be decreasing
further.
Net Capital is obtained by adding together Net Debt and Shareholders Equity and is equal to
Net Assets.
Ratio Analysis
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RATIOS
ROE = Operating ROA + Net Financial 68.06% 43.00% 25.51% 21.70% 17.67%
Leverage*SPREAD
Line Items:
Risk Ratios:
Liquidity Ratios:
Solvency Ratios:
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Coverage Ratios:
Profitability Ratios:
Operating Return on Assets
Operating ROA is obtained by dividing Net operating profit after tax with Net assets. Operating
ROA is increasing because Net earnings are increasing and Net assets are decreasing.
SPREAD
Spread is the difference between Operating ROA and Net borrowing cost. Spread has been
increasing for the past five years because operating ROA is increasing and net borrowing cost is
decreasing.
Return on Equity
ROE is increasing because operating ROA as well as leverage are increasing. Home Depots sales
and net income are increasing. They are also increasing debt financing and reducing equity
through share repurchases.
Line Items:
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Cost of Sales/Sales
The ratio is decreasing since cost of sales is increasing slower than sales. This will contribute to
increasing margins and is in line with the Home Depots cost cutting strategy.
Turnover Ratios:
Operating Asset Turnover
Operating asset turnover is improving year-by-year due to increasing sales and reducing net
assets, meaning asset use is becoming more efficient.
Receivables Turnover
Receivables turnover is relatively steady and it takes the company about 6-7 days to collect
cash. This also shows that sales are improving from improving economic conditions and not
channel stuffing.
Inventory Turnover
Inventory turnover is improving since inventory is being sold faster. The company took 74 days
to sell inventory during 2014 than 78 days in 2013. Inventory turnover is getting better due to
Home Depots increasing implementation of technology such as cellphones for employees to
help them immediately answer customer queries such as inventory availability, price, etc. Also,
the improvement of website to allow customer to buy more products online is also leading
increasing and faster sales.
Payables Turnover
Payables turnover is also relatively steady in the past 5 years where the company takes about
38-40 days to payoff payables.
Cash Cycle
Cash cycle is getting better mostly due to improving inventory turnover.
Liquidity Ratios:
Current Ratio
There are fluctuations in the past five years but company has become less liquid from last year.
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Quick Ratio
The quick ratio has been decreasing since 2012 due to increase in liabilities but the changes are
not significant. The main driver of decrease during 2014 is short-term debt of $290 million.
CFO/CL Ratio
The ratio is improving since 2012 due to increase in cash flow from operations but is not
enough to cover current liabilities.
Solvency Ratios:
D/E Ratio
Increasing since company is incurring more debt by issuing senior notes and reducing equity
through buybacks.
Liabilities/Assets
The ratio is increasing because companys overall liabilities are increasing for the past five years
whereas total assets are relatively steady with small fluctuations. Total assets cannot cover
total liabilities. The main driver for increasing liabilities is long-term debt.
Coverage Ratios:
Interest Coverage (EBIT/Interest Expense)
Interest coverage is improving from higher earnings. Interest expense decreased by $206
million from last year and has been fluctuating in the past five years.
Payout Ratio
Company is paying between 38% - 42% of net earnings as dividends since 2011. Therefore,
retaining about 60% of profits for use in the firm.
Prediction of Bankruptcy
Altmans Z-Score
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Altman's Z-score 7.57 6.53 6.39 5.46 4.88
Home Depots Altmans Z-score has been above 3 for the last 5 years which means that the
company falls into the safe category according to Altmans Z-score model. This means that the
company is very unlikely to go bankrupt. Also, notice that this score is actually increasing as the
years pass. Since Altmans Z-score model says that any company with a Z-score above 3 is
considered safe, an increasing Z-score is a good sign as it indicates that the company is getting
safer and safer. As a result, investors who hold Home Depots bonds should feel confident that
they will receive all the payments associated with their Home Depot bonds. For detailed
calculation of Z-score, refer to appendix.
Cross-Sectional Analysis
Ratios Comparison
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Lowes Company Inc. 150.4% 9.8x
Note: the ratios of the two firms are based on LTM 12 months Nov-01-2015 stats cited from the
Capital IQ for consistency and comparability.
The two industry giants, Home Depot and Lowe's, are expected to generate about 83.3% of
total industry revenue in 2015, making the Home Improvement industry highly concentrated.
When their key stats are compared to the industry average, we see that both Home Depot and
Lowes have significantly larger enterprise value figures. In other words, they have larger firm
sizes and will be able to take advantage of economies of scale. Between the two major
competitors, Home Depot tends to outperform in every aspect. It has higher profitability ratios,
liquidity ratios, and turnover ratios. However, they have a very similar gross margin ratio which
means that the profitability of their products are quite comparable. It also implies that Home
Depot must have other advantages. Also, Home Depot has a significantly higher ROE ratio of
78% compared to Lowes 11.9% and the ROA ratio of Home Depot is higher than Lowes by
6.5%. In addition, Home Depot has a considerably higher P/B ratio of 34.55x compared to
Lowes 8.46x and the EPS of Home Depot is $5.33 compared to that of Lowes of $3.15. (The
Home Depot has a P/B ratio that is 4x Lowes and an EPS that is 1.7x Lowes.)
Although Home Depot and Lowes have similar betas of 0.97 and 0.95, they have significantly
different capital structures. Home Depot has a substantial amount of debt and its D/E ratio is
273.8% whereas Lowes D/E ratio is 150.4%. Theoretically, a higher portion of debt increases a
firms idiosyncratic risk since debt is an obligation that firms must repay and the firms will go
bankrupt if they miss any of the payments. However, Home Depot also has higher interest
coverage ratios which implies that it has sufficient funds to pay for its debt related payments.
Finally, since the home improvement industry is a relatively mature industry and Home Depot is
a mature firm, the cash flows and the profitability of the firm are relatively stable and Home
Depot has accumulated a lot of cash on hand. For these reasons, investors are relatively
confident in Home Depots ability to make future interest and debt payments.
FORECASTING
Income Statement Assumptions
Revenue Growth Assumption
From the past data, it can be seen that there has been some variability in the revenue growth
rate. There was a jump in the growth rate between 2010 and 2011 but then the rate started
declining slightly after 2011. It is likely that Home Depot couldnt maintain the strong sales
growth rate seen in 2011 since the home improvement industry is quite mature and very
competitive. As a result, a realistic assumption for Home Depots sales growth rate going
forward would be a rate that is relatively low and decreasing over time. But, we can assume
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that the sales growth rate will continue to be a positive figure as we see the company opening
new stores (6 new stores in 2015 alone) which helps increase sales as more consumers will be
able to easily access Home Depot stores. In addition, it is safe to assume that sales will have
positive growth as the U.S economy and home improvement market continues to strengthen,
increasing the amount of disposable income available for consumers to spend on home
improvement. Home Depot continues to add value to consumer through its online distribution
offering. The increase in efficiency of customer delivery has made improved consumer
retention and attraction which is important for topline growth in a competitive industry.
Therefore, we assume that the sales growth rate for 2015 is 5% and then declines by 0.5% each
year.
From our ratio analysis, we can see that The Home Depots COGS ratio has been steady around
65.5% over the past 5 years. In 2010, it was equal to 65.73% and by 2014, it was still 65.19%.
The stability of the COGS ratio makes us believe that it will remain relatively constant for the
foreseeable future. The Home Depots position as a retail giant has likely played a large role in
helping the company keep this ratio steady and maintain their healthy gross margin of
approximately 34.5%. Because the company is such a large retailer, its suppliers have very little
bargaining power and therefore cannot raise their prices. As a result, The Home Depot is able to
continue purchasing goods from their suppliers at a similar price from year to year.
For the SG&A/Sales ratio, it has been declining over the last few years and this decline is likely
the reason for the overall decline in The Home Depots operating expense ratio over the past
few years. However, this ratio will likely increase in the future because while the sales expense
component of the SG&A ratio is likely to be stable or declining slightly due to the companys
cost cutting strategy, the general and administrative expenses component will increase
significantly as The Home Depot is currently facing lawsuits and will need to pay ongoing
litigation fees.
As for R&D expenses, this component is not a significant part of operating expenses as The
Home Depot is mainly a retailer and doesnt really do much R&D in regards to product
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innovation. However, the company does invest in R&D with regards to its technology and
systems. But, since the company isnt planning on starting any large scale technological projects
within the next few years, the R&D expense will likely stay around the same level.
Therefore, since both the COGS ratio and R&D ratio are assumed to remain stable while SG&A
ratio increases due to litigation fees, we will assume that the overall operating expense ratio
will increase by 0.6% to 88% for the next few years. This is because the rise in SG&A expense
will overpower the constant COGS ratio and R&D ratio. However, after the litigation concludes,
we can assume that the operational expense ratio will start decreasing again as Home Depot is
generally very cost efficient and has been expanding its online presence. With a higher
investment in online distribution capabilities such as the Buy Online Pickup In-Store, future
staffing needs will be reduced and inventory management will improve. Consequently, the
SG&A ratios will decline. As the legal case will likely wrap up by the end of 2017, we will
therefore assume that Home Depots operating expense ratio will decline to 87.5% in 2018 and
continue to fall by 0.5% each year.
Ta x Ra te 36.70% 36.01% 37.20% 36.40% 36.40% 36.40% 36.40% 36.40% 36.40% 36.40%
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*Note: We have referred to fiscal year ending on Jan. 30, 2011 a s 2010, fi s cal year ending on Jan 29, 2011 a s 2010 a nd s o
on to ma ke the forecasts easier to understand.
CONDENSED
INCOME Actual Condensed Income Statements Forecasting Period
STATEMENT
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Revenues 67,997 70,395 74,754 78,812 83,176 87335 91265 94915 98238 101185
Opera ting 62,209 63,734 66,921 69,646 72,707 76855 80313 83526 85958 88031
Expenses
Interest Expense 515 593 612 699 493 576 726 851 969 874
Income pre-tax 5,273 6,068 7,221 8,467 9,976 9,904 10,226 10,539 11,311 12,280
Ta x 1,935 2,185 2,686 3,082 3,631 3605 3722 3836 4117 4470
Net Income 3,338 3,883 4,535 5,385 6,345 6299 6503 6703 7193 7810
Home Depots net owc ratio has been declining since 2012. Since this ratio indicates how much
operating working capital is needed to support sales, a decline in this ratio is a good thing as it
means that Home Depot is being more efficient with its working capital. The decline may also
be partially attributed to the decrease in the sales growth rate. As the sales growth rate
declines, the net owc ratio often falls slightly as well because a lower level of owc is needed to
support sales. We see that the decline in Home Depots past net owc ratios has ranged from
0.5% to 1%. Since Home Depots focuses heavily on operational efficiency and its sales growth
rate is forecasted to continue declining, it is safe to assume that net owc/sales will also
continue to fall as well. However, since it is difficult to keep improving operating working
capital efficiency, we will assume that this ratio only declines by 0.15% a year which is more
conservative than the rate at which this ratio had been declining at in the past.
20
assets. Therefore, we will assume that the net long term assets ratio increases to 26% for 2016
and then stays constant for the rest of our forecast period.
OWC/Sales 6.25% 6.92% 6.64% 5.49% 4.99% 4.84% 4.69% 4.54% 4.39%
(l a gged OWC)
LTA/Sales 34.43% 31.45% 29.62% 27.27% 25.37% 26.00% 26.00% 26.00% 26.00%
(l a gged LTA)
21
Forecasted Balance Sheets
CONDENSED
BALANCE Actual Condensed Balance Sheets Forecasting Period
SHEETS
2010 2011 2012 2013 2014 2015 2016 2017 2018
Net OWC 4,399 5,174 5,231 4,563 4,361 4420 4455 4463 4445
Net LT As s ets 24,239 23,512 23,342 22,683 22,158 23729 24678 25542 26308
Net As s ets 28,638 28,686 28,573 27,246 26,519 28149 29133 30005 30753
Net Debt 9,749 10,788 10,796 14,724 17,197 21678 25410 28931 26082
Equi ty 18,889 17,898 17,777 12,522 9,322 6471 3723 1075 4671
Net Ca pi tal 28,638 28,686 28,573 27,246 26,519 28149 29133 30005 30753
VALUATION
Cost of Equity Assumptions
We are going to assume that the risk-free rate is equal to 2.30% since the 10 year U.S. Treasury
bond currently yields approximately 2.30%. Also, we will use 0.97 for Home Depots beta as
Yahoo Finance provided us with this figure. For the market risk premium, we will use 5% to be
conservative since the market risk premium is usually around 4% to 6%. With these
assumptions, we can now calculate Home Depots cost of equity by using the CAPM formula: Re
= Rf + beta*(Market Risk Premium). Home Depots cost of equity will therefore be equal to
7.15% in our forecast. Furthermore, we will assume the growth of abnormal earnings to be
equal to 2% since the long term GDP growth rate for the US is around 2.4% and the growth of a
US companys abnormal earnings should be lower than the countrys long term GDP growth
rate.
22
valuation suggests that Home Depots shares are overvalued. Again, for a more detailed AEV
that shows the implicit assumptions for year 5 to year 10, please refer to the appendix.
Abnormal Earnings
Valuation
YEARS 0 1 2 3 4 5
B.V.E 9,322 6,471 3,723 1,075 4,671 8,576
NI 6,345 6,299 6,503 6,703 7,193 7,810
VALUE 140,601
Sensitivity Analysis
A sensitivity analysis was also conducted in order to see how Home Depots value would change
if they performed better or worse than our initial assumptions. Please refer to the appendix for
the detailed sensitivity analysis forecasts and valuation.
Optimistic Scenario
In this scenario, we assume that Home Depot will perform better than our assumptions in the
base case. Specifically, we will see what happens to Home Depots stock value if it achieves
higher revenue growth rates and is more efficient at using its working capital and assets to
drive sales. Instead of a decline of 0.5% in revenue growth rate a year, we will assume that
Home Depot is actually able to grow its revenue and that the growth rate increases by 0.25% a
year. We will then assume that Home Depot is more efficient with its net owc and is able to
support the revenue growth while reducing its net owc by 0.20% a year. We will also assume
that Home Depots long term assets ratio stays steady at the 2015 levels instead of increasing
to 26%.
The results from this optimistic scenario was that Home Depots value per share rose to
$114.42. The increase in share value is not unexpected as this scenario assumes that Home
Depot is doing better than we assumed under the initial AEV case.
23
Pessimistic Scenario:
In this scenario, we see what happens to the value of Home Depot if sales growth rate further
declines and if they need to grow assets more aggressively to support sales. For instance, this
would be the case if Home Depot needed to open a lot more stores in order to keep their sales
growth rate from declining even further. We will also see what happens if interest rates
increase and Home Depot is forced to pay higher interest rate expenses. Therefore, we will
assume that revenue growth rate for 2015 is 5% and then declines by 0.75% each year. For the
LTA/sales ratio, we will assume that it grows by 0.50% a year. Finally, we will use 4% for interest
expense assumption instead of 3.35%.
The results from this pessimistic scenario was that the value per share fell to $103.73. Again, a
fall in share value compared to the initial case is expected as Home Depot has lower revenue
growth, higher interest expenses, and less efficiency with their fixed assets in this scenario.
RECOMMENDATION
While Home Depot is currently trading at approximately $134 per share, our valuation suggests
that Home Depot is overvalued and should be trading at approximately $108. We believe Home
Depots current share price might reflect the mispriced U.S. equity market and that the
companys buyback progra m has inflated the companys stock. Therefore, we would
recommend investors to sell this stock.
Although the U.S. economy has witnessed a tremendous amount of growth since the recession
in 2009, the current values of the S&P 500 might reflect economic factors beyond the
strength/growth of the U.S. economy. Market turmoil in Europe and fear of tapering in the
emerging markets has meant that international investors are moving their capital towards the
safest and best performing market in the world - the U.S. These investors are not attracted to
24
the bond markets due to the historically low-interest rate environment. This has led to a
massive inflow of capital into the U.S. equity market. The capital inflow from abroad combined
with a domestic asset class rotation from bonds to equities has resulted in an overvalued equity
market. As the global economy recovers, capital flow out of the U.S. economy could adversely
affect Home Depot stock price.
In addition, Home Depot is engaged in a share repurchase program that has increased the stock
price because of an artificial rise in the demand for the stock. Buybacks have a positive impact
on shares by signaling the company is undervalued. However, we do not believe Home Depot is
undervalued; we believe they are engaging in buybacks due to the lack of expansion projects in
the market since home improvement is a saturated market. As a result, it might be difficult for
Home Depot to expand in this space unless it is through acquisitions. In the absence of
expansion opportunities, Home Depot might feel that the most tax efficient way to deliver
value to shareholders will be through repurchases.
25
APPENDIX
Appendix 1 Consolidated and Condensed Balance Sheets
26
a nd 1.380 bi llion s hares a t February 2, 2014 88 88 88 87 86
Pa i d-In Ca pital 8,885 8,402 7,948 6,966 6,556
Reta ined Earnings 26,995 23,180 20,038 17,246 14,995
Accumul ated Other Comprehensive (Loss) Income -452 46 397 293 445
Trea sury Stock, a t cost, 461 mi llion shares a t February 1, -26,194 -19,194 -10,694 -6,694 -3,193
2015 a nd 381 mi llion s hares at Feb. 2, 2014
Tota l Stockholders Equity 9,322 12,522 17,777 17,898 18,889 Equi ty
Total Liabilities and Stockholders Equity $39,946 $40,518 $41,084 $40,518 $40,125
Sel ling, General and Administrative 16,834 16,597 16,508 16,028 15,849
Depreciation and Amortization 1,651 1,627 1,568 1,573 1,616
Tota l Operating Expenses 18,485 18,224 18,076 17,601 17,465
OPERATING INCOME 10,469 9,166 7,766 6,661 5,839
Interest a nd Other (Income) Expense:
Interest a nd Investment Income -337 -12 -20 -13 -15
Interest Expense 830 711 632 606 530
Other - - -67 - 51
27
Interest and Other, net 493 699 545 593 566
EARNINGS BEFORE PROVISION FOR INCOME TAXES 9,976 8,467 7,221 6,068 5,273
Provi s ion for Income Taxes 3,631 3,082 2,686 2,185 1,935
NET EARNINGS 6,345 5,385 4,535 3,883 3,338
Wei ghted Average Common Shares 1,338 1,425 1,499 1,562 1,648
BASIC EARNINGS PER SHARE 4.74 3.78 3.03 2.49 2.03
Di l uted Weighted Average Common Shares 1,346 1,434 1,511 1,570 1,658
DILUTED EARNINGS PER SHARE 4.71 3.76 3.00 2.47 2.01
28
Other 48 -48 8 51 -75
Net Cash Provided by Operating Activities 8,242 7,628 6,975 6,651 4,585
CASH FLOWS FROM INVESTING ACTIVITIES:
Capital Expenditures, net of $217, $46 and $98 of non-cash capital
expenditures in fiscal 2014, 2013 and 2012, respectively -1,442 -1,389 -1,312 -1,221 -1,096
Proceeds from Sales of Investments 323 - - 101 -
Payments for Businesses Acquired, net -200 -206 -170 -65 -
Proceeds from Sales of Property and Equipment 48 88 50 56 84
Net Cash Used in Investing Activities -1,271 -1,507 -1,432 -1,129 -1,012
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from Short-Term Borrowings, net 290 - - 0
Proceeds from Long-Term Borrowings, net of discount 1,981 5,222 - 1,994 998
Repayments of Long-Term Debt -39 -1,289 -32 -1028 -1,029
Repurchases of Common Stock -7,000 -8,546 -3,984 -3,470 -2,608
Proceeds from Sales of Common Stock 252 241 784 306 104
Cash Dividends Paid to Stockholders -2,530 -2,243 -1,743 -1,632 -1,569
Other Financing Activities -25 -37 -59 -218 -347
Net Cash Used in Financing Activities -7,071 -6,652 -5,034 -4,048 -4,451
Change in Cash and Cash Equivalents -100 -531 509 1,474 -878
Effect of Exchange Rate Changes on Cash and Cash Equivalents -106 -34 -2 -32 2
Cash and Cash Equivalents at Beginning of Year 1,929 2,494 1,987 545 1,421
Cash and Cash Equivalents at End of Year $1,723 $1,929 $2,494 $1,987 $545
Altman's Z-Score:
Working Capital/Total Assets 0.10 0.11 0.10 0.13 0.08
Retained Earnings/Total Assets 0.68 0.57 0.49 0.43 0.37
EBIT/Total Assets 0.26 0.23 0.19 0.16 0.15
Market Value of Equity/BV of Liabilities 4.80 3.88 4.45 3.35 2.85
Sales/Total Assets 2.08 1.95 1.82 1.74 1.69
Altman's Z-Score 7.57 6.53 6.39 5.46 4.88
29
No. shares of common stock outstanding 1,307,394, 1,381,350, 1,485,517, 1,523,263, 1,622,070,
094 137 485 533 458
Share price (USD $) 112.37 78.68 69.78 49.68 37.36
USD $ in millions
Common equity (market value) 146,912 108,685 103,659 75,676 60,601
YEARS 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
B.V.E 9,322 6,471 3,723 1,075 4,671 8,576 12,696 17,039 21,615 26,434 31,506 36,842 42,453 48,351 54,547 61,054
NI 6,345 6,299 6,503 6,703 7,193 7,810 8239 8686 9152 9638 10144 10672 11222 11795 12392 13014
ROE 68% 100% 180% 669% 167% 96% 68% 54% 45% 38% 34% 30% 28% 26% 24%
NORMAL EARNINGS 667 463 266 77 334 613 908 1218 1545 1890 2253 2634 3035 3457 3900
AE 5,632 6,041 6,436 7,117 7,476 7,626 7,778 7,934 8,093 8,254 8,419 8,588 8,760 8,935 9,113
TV OF AE 148073
VALUE 140,601
SHARES
OUTSTANDING 1307
TV at PV $104,837.20
TV proportion 75%
BV proportion 7%
30
(lagged debt)
Tax Rate 36.70% 36.01% 37.20% 36.40% 36.40% 36.40% 36.40% 36.40% 36.40% 36.40%
ANALYSIS of Assumptions
KEY RATIOS
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
OWC/Sales 6.25% 6.92% 6.64% 5.49% 4.99% 4.79% 4.59% 4.39% 4.19%
(lagged OWC)
LTA/Sales 34.43% 31.45% 29.62% 27.27% 25.37% 25.37% 25.37% 25.37% 25.37%
(lagged LTA)
CONDENSED INCOME
STATEMENTS Actual Forecasting Period
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
10870
Revenues 67,997 70,395 74,754 78,812 83,176 87335 91920 96975 102552 5
Operating Expenses 62,209 63,734 66,921 69,646 72,707 76855 80889 85338 89733 94573
Interest Expense 515 593 612 699 493 576 712 848 983 911
Income pre-tax 5,273 6,068 7,221 8,467 9,976 9,904 10,318 10,789 11,836 13,221
Tax 1,935 2,185 2,686 3,082 3,631 3605 3756 3927 4308 4812
Net Income 3,338 3,883 4,535 5,385 6,345 6299 6562 6862 7528 8408
CONDENSED BALANCE
SHEETS Actual Forecasting Period
2010 2011 2012 2013 2014 2015 2016 2017 2018
Net OWC 4,399 5,174 5,231 4,563 4,361 4406 4454 4506 4558
Net LT Assets 24,239 23,512 23,342 22,683 22,158 23321 24604 26019 27580
Net Assets 28,638 28,686 28,573 27,246 26,519 27727 29058 30524 32138
Net Debt 9,749 10,788 10,796 14,724 17,197 21256 25306 29341 27191
Equity 18,889 17,898 17,777 12,522 9,322 6471 3753 1184 4948
Net Capital 28,638 28,686 28,573 27,246 26,519 27727 29058 30524 32138
31
Valuation IMPLICIT FORECASTS
YEA 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
RS
B.V.E 9,322 6,4 3,7 1,1 4,9 9,152 13,5 18,2 23,1 28,3 33,8 39,5 45,6 51,9 58,6 65,6
71 53 84 48 87 63 89 78 39 84 25 75 46 52
NI 6,345 6,2 6,5 6,8 7,5 8,408 8870 9351 9853 1037 1092 1149 1208 1269 1334 1401
99 62 62 28 7 2 0 2 9 2 2
ROE 68% 101 183 636 170% 97% 69% 54% 45% 38% 34% 31% 28% 26% 24%
% % %
NORMAL 667 463 268 85 354 654 971 1306 1658 2029 2419 2830 3262 3716 4193
EARNINGS
AE 5,6 6,1 6,5 7,4 8,055 8,21 8,38 8,54 8,71 8,89 9,07 9,25 9,43 9,62 9,81
32 00 94 43 6 0 8 9 3 1 2 7 6 9
TV OF AE 1595
28
AE+TV 5,6 6,1 6,5 7,4 167,5
32 00 94 43 83
VALUE 149,548
SHARES 1307
OUTSTAND
ING
VALUE PER 114.42
SHARE
TV at PV $112,947
.68
TV 76%
proportion
BV 6%
proportion
Tax Rate 36.70% 36.01% 37.20% 36.40% 36.40% 36.40% 36.40% 36.40% 36.40% 36.40%
32
Assets
Equity/Net 65.96% 62.39% 62.22% 45.96% 35.15%
Assets
Payout Ratio 50.00% 50.00% 50.00% 50.00% 50.00%
Retention Ratio 50.00% 50.00% 50.00% 50.00% 50.00%
Share Buyback 6000 6000 6000 0 0
Net Debt 9,749 10,788 10,796 14,724 17,197 21529 25637 29511 26992
Equity 18,889 17,898 17,777 12,522 9,322 6436 3636 906 4380
Net Capital 28,638 28,686 28,573 27,246 26,519 27965 29273 30417 31371
Abnormal
Earnings IMPLICIT FORECASTS
Valuation
YEA 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
RS
B.V.E 9,322 6,4 3,6 906 4,3 8,119 12,0 16,2 20,6 25,2 30,0 35,1 40,5 46,2 52,1 58,3
36 36 80 64 23 05 20 77 87 61 09 43 74
NI 6,345 6,2 6,4 6,5 6,9 7,479 7890 8318 8764 9230 9715 1022 1074 1129 1186 1246
28 01 40 47 0 7 6 8 3
ROE 67 99 180 767 171% 97% 69% 54% 45% 39% 34% 31% 28% 26% 24%
% % % %
33
NORMAL 667 460 260 65 313 581 863 1160 1473 1803 2151 2516 2900 3304 3728
EARNINGS
AE 5,5 5,9 6,2 6,8 7,166 7,30 7,45 7,60 7,75 7,91 8,07 8,23 8,39 8,56 8,73
61 41 80 82 9 5 4 6 2 0 1 6 4 5
TV OF AE 1419
24
AE+TV 5,5 5,9 6,2 6,8 149,0
61 41 80 82 89
VALUE 135,569
SHARES 1307
OUTSTAND
ING
VALUE PER 103.73
SHARE
TV at PV $100,483
.30
TV 74%
proportion
BV 7%
proportion
Abnormal Earnings
Valuation IMPLICIT FORECASTS
YEA
RS 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
6,4 3,7 1,0 4,6 8,5 15,1 25,6 41,5 64,3 95,0 133,7 178,4 225,4 268,5 300,7
B.V.E 9,322 71 23 75 71 76 32 15 25 43 92 25 77 24 74 49
6,2 6,5 6,7 7,1 7,8 1311 2096 3182 4563 6149 7726 8950 9389 8630 6435
NI 6,345 99 03 03 93 10 1 5 0 7 8 7 4 3 1 0
VALUE 492,725
SHARES
OUTSTANDING 1307
$224,100
TV at PV .59
TV proportion 45%
BV proportion 2%
34
35