CASE STUDY(ENT600) : GUIDELINES & TEMPLATE

TECHNOLOGY ENTREPRENEURSHIP
(ENT600)

WRITTEN REPORT ON CASE STUDY (20%)

OVERVIEW

A case study is an account of an activity, event or problem that contains a real or hypothetical
situation and includes the complexities you would encounter in the business. Case studies are
used to help you see how the complexities of real life influence decisions.
The term case study refers to both a method of analysis and a specific research design for
examining a problem . Analysing a case study requires you to practice applying your knowledge
and your thinking skills in a real situation. To learn from a case study analysis you will be
"analysing, applying knowledge, reasoning and drawing conclusions" (Kardos & Smith 1979).
,
A successful case study analyses a real-life situation where existing problems need to be solved. It
should:
Relate the theory to a practical situation; for example, apply the ideas and knowledge
discussed in the coursework to the practical situation at hand in the case study.
Identify the problems.
Select the major problems in the case.
Suggest solutions to these major problems.
Recommend the best solution to be implemented.
Detail how this solution should be implemented.

INSTRUCTIONS

1. This is a group project and the students are required to form groups comprising of
3-4 MEMBERS ONLY.

2. Each group needs to choose ONE company (Lecturer/Student identified) that require
a technology solutions.

3. The group need to collect as much as possible about the companies (i.e company
background, product, marketing techniques, business performance, etc).

4. The information can be collected through document reviews, personal interviews with the
owners, observation, etc.

5. The group needs to write a final report using the given format.

6. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing a case study report.
7. The report must be submitted on or before ______________. Failure to do so will
jeopardize the students grade for this subject.

ENT600 : NFL 2017

 www.uitm.edu.my

I Universiti Teknologi MARA \1;1;1:q;\,'.1,:: ; r 1 ::-.,\

Fakulti Kejuruteraan Awam Y.81"
Fculty of Civil Engineering 40450 Shah Alam, Selangor, MALAYSIA
Tel: ( +603) 5544 3311 (Pejabat Dekan)
UNIVERSITI
Tel : ( +603) 5543 5267 / 5293 / 5294 (Pentadbiran) TEKNOLOGI
Tel : ( +603) 5543 5211 / 6157 (Akademik) MARA
Faks : ( +603) 5543 5275
E-mel: dekanfkja@salam. u itm.edu. my

Surat kami 600-FKA (PTA 5/2)

Tarikh

KEPADA SESIAPA YANG BERKENAAN

Tuan/Puan

PENGESAHAN PELAJAR MENJALANKAN PROJEK PENYELIDIKAN

Dengan ini disahkan pelajar berikut adalah pelajar ljazah Sarjana Muda (Kepujian)
Kejuruteraan Awam - EC220, di Fakulti Kejuruteraan Awam, Universiti Teknologi MARA, Shah
Alam.

Bil. NAMA K.P UiTM BHG.

Yves Anak Lemat 2014869794 10
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Muhammad Asyraf Bin Aminuddin 2015856878 8
2. ". ". ". ". ".. " ". ". ". ".. " ". ". ". ". ". ". ". ". ". ".. ".
2015249444 8
3. ".Muhammad Amirul
". ". ". ". ". Naim
". ". ". ". ".Bin
". Nor
". ".Hisham
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4. "Mohamad
. ". ". ". " .Aisar
". ". "Bin
. " .Rusli
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5.

Pihak Fakulti amat berharap agar jabatan tuan/puan dapat memberi kerjasama yang
sewajarnya kepada pelajar untuk menjayakan penyelidikan untuk kursus seperti butiran
berikut :-
Technology Entrepreneurship (ENT600)
Kursus (Kod-Nama)
Technology Entrepreneurship (Case Study )
Tajuk Penyelidikan

Dokumen / Maklumat yang ingin dimohon dari pihak tuan/puan:

Latar belakang syarikat/perusahaan, strategi pemasaran syarikat, produk, cabaran dalam perniagaan
dan maklumat-maklumat yang berkenaan untuk pelaksanaan tugasan pelajar.

Kerjasama dari pihak tuan/puan sangat dihargai dan didahului dengan ucapan terima kasih.

Yang benar,

Nor Azmi Bakhary

(+603-55436419)

PENSYARAH
Selaku Penyelia Projek