YouTube Commenting Process

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Introduction

Mass communications have evolved over the years, especially in YouTube. The public

sphere relies on YouTube as an informational channel, business growth, and peer-to-peer

connection. One of the trends that continued to prosper is YouTube, an online YouTube video

platform. As Benkler states social production is a fact, not a fad. It is a critical long term shift

caused by the Internet (2015). This paper will analyze the use of comment section on YouTube

in the video taking about the effect of social media on teenagers

(https://youtu.be/7QWoP6jJG3k).

YouTube Commenting Process

Today, YouTube play an increasingly more important role in the life of society because

users spend a lot of time online and they view YouTube as an important source of information

about issues which users are concerned with. YouTube, being one of the mainstreams YouTube,

allows users to share their videos online, create their channels and, thus, create their virtual

communities united by common interests. YouTube also becomes a tool of the promotion of

individuals and ideas because users can use the YouTube to promote themselves and their ideas.

In such a situation, the distinct feature of YouTube is its performativity because users publishing

their videos on YouTube focus on their performativity. Otherwise, they will not attract many

users and become virtually useless for other users of YouTube but the authors of those videos

(Boulianne, 2015). Hence, the performativity is not only the distinct feature of YouTube but also

an essential condition of success of videos published on YouTube, whereas the public grows too

concerned with the performativity that often leads to the failure of the audience to notice really

significant and important issues, while performance become prior to the cultural and social value

of videos and messages published on YouTube. In such a way, the performativity of YouTube has
a dubious effect, since, on the one hand, YouTube performativity makes it attractive and

powerful YouTube allowing sharing visual data by users worldwide, while, on the other hand,

YouTube performativity has a destructive impact on the existing legal and socio-cultural or

ethical norms because often data published on YouTube violate basic rights, such as privacy or

copyright, and offend existing ethical norms.

At the same time, YouTube became generators of the mainstream culture and new trends.

In this regard, it is worth mentioning the fact that the development of YouTube, like YouTube,

opens new opportunities for the development of virtual social communities united by their

common interests. Users spend more and more time online developing their virtual social

relations online. YouTube become an important part of their life and virtual communities created

with the help of and within YouTube play an important part in the development of socio-cultural

norms and standards that affect the development of basic ethical and cultural norms of people

and influence their lifestyle substantially.

Qualities of commenting process

YouTube has become a highly influential media which is extremely popular among users

worldwide. Today, YouTube has millions or even billions of users worldwide. The popularity of

YouTube is closely intertwined with the publishing opportunity offered by the YouTube because

users can publish their videos both documentary and featured ones. In such a way, users get

ample opportunities to share their videos instantly. At the same time, the distinct feature of

YouTube is its performance because it is the performativity of videos that attracts users and the

more performable a video is the more users will watch it, the more popular it becomes.

Even though YouTube focuses on sharing videos mainly, the YouTube still opens wide

opportunities for users to share their creative ideas and make them performable. Users may be
driven by different concerns, while publishing their videos and sharing information with others.

Some of them may be willing to publishing some interesting facts recorded by them in the real

world, while others manifest their creativity with the help of YouTube.

YouTube allows watching diverse videos and channels which may vary in their content.

However, the popularity of videos determines their availability to the audience that influences the

perception of information by the audience. For instance, the video that has the highest number of

views becomes more and more popular and becomes mainstream, even though in its essence the

video may have little cultural value or poor messages. In fact, the point is to make videos

performable. The overwhelming majority of users publishing their videos on YouTube are

concerned with the popularity of their videos than their content. Such a competition encourages

users to focus on performativity of their videos above all.

What makes YouTube really popular and mainstream YouTube is its performativity

because the audience receive what it wants and expects from the media, the performance, the

show and entertainment with the possibility of the further communication and even interaction

with other users of YouTube. For instance, users publishing the video on YouTube may expect

the positive feedback from other users. If they receive a negative feedback, they may become

interested in creating a new video to match the public interests. In such a way, videos become

more and more performable to gain the positive feedback from the part of other users watching

them on YouTube.

However, often the quantity of views determines the popularity of videos in YouTube and

users erroneously associate the quality of the video with the number of views. In other words,

they may believe that if the video has a large number of views, than it is good and mainstream.
 Furthermore, users can leave comments after the video that also contributes to the

formation of specific ideas because users may conduct disputes as they leave their comments.

Furthermore, videos published on YouTube may encourage users to publish their video responses

that contribute to the further attraction of the users attention to the issue that has become the

subject of controversy or dispute between users.

Negatives or Downfalls of YouTube

YouTube is public, so, anyone can see the videos that you post, Anyone can post a video ,

There could be copyright infringement issues , And there could be issues of privacy invasion . If

the children can access YouTube, you probably need a parental block, some videos can

sometimes be inappropriate without warning, there is violence on some of the videos, there are

explicit videos and the teens are recording violence to post on YouTube. Your account will be

disable or flagged, If you are copying anyones video or making video that do not comply with

YouTube terms and conditions, your YouTube profile might get flagged or your adsense account

can also be banned, so, It is better to make video with own idea instead of implementing other

ideas .

You must have the original content or have the explicit permission of the person who

creates the content to include it in your video; you must own the copyrights and distribution

rights for all audio and video content that you upload to YouTube. YouTube has a vast amount of

rules that need to be adhered so that your partnership can maintain a good standing, The amount

of rules restricts some aspects of what you can do in terms of optimization and design on your

page.

YouTube Partners must not direct the user attention to the ads via the arrows or other

graphical gimmicks and they must not place the misleading images alongside the individual ads .
The money is the first thing that wanted by everyone as if you are making videos you need the

money to buy the expensive cameras , You need to pay the electricity bills and the internet bills ,

So , without the money you cannot do anything .

The popularity of YouTube is, to a significant extent, determined by the interest of the

audience in visual information. In fact, it is not the interest proper. To put it more precisely, users

prefer YouTube because this YouTube provides them with visual messages which are preferable

for the public than print messages for instance (Ngai, Tao & Moon, 2015). As people perceive

the information about the surrounding world with the help of vision, they naturally choose

YouTube in place of other YouTube because they have an opportunity to receive visual

information that facilitates their perception of messages conveyed via YouTube.

Conclusion

At the same time, I consider that it is vital for YouTube users to understand the

commenting process in order to increase their viability and usability of YouTube. The Video

helps explain the effects of YouTube on Teenagers and this is better explained in the comment

section of the video. Thus, it is important for users to understand that making use of comment

section is ideal.
 References

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