Professional Documents
Culture Documents
K
Introduction h
a
Threats of New Entrants r
g
Power of Suppliers h
a
Power of Buyers/Customers r
30-B
Presentation By:
Competitive Rivalry
Rachita Ramjiyani (Roll No 67)
Group
Athira Nair (Roll No 79)
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Conclusion Sanjay Kumbhar (Roll No 107)
The Porters Five Force Model for Banking Industry -analysis
*** Introduction ***
Banking Industry: K
Overview h
a
Introduction on Porters 5 Force Model
r
g
h
a
r
SMBA
30-B
Group
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The Porters Five Force Model for Banking Industry -analysis
*** Threats of New Entrants ***
Group
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The Porters Five Force Model for Banking Industry -analysis
*** Power of Buyers/Customers ***
Group
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The Porters Five Force Model for Banking Industry -analysis
*** Competitive Rivalry ***
30-B
Group
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The Porters Five Force Model for Banking Industry -analysis
*** Availability of Substitutes ***
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Conservative Customers
Risk taking customers attitude.
Switching costs Group
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The Porters Five Force Model for Banking Industry -analysis
*** Conclusion ***
Porters Five Force Model determine long-term profitability & is a reality check to see if a industry K
is attractive enough to enter or not. If all of those forces are high then the industry is less favorable h
to enter. Before entering a industry, one firm should check whether those forces is low, so its a
favorable for the firm to enter. r
Force 1: Threats from new entrants or potential competitors : Low g
(Requires High Initial Investments)
h
Force 2: The power of the suppliers : High a
(Limited equity suppliers)
r
Force 3: The power of the Buyers/customers : High
(High Competition, CRM, Personal Banking )
SMBA
Force 4: The intensity of competition among existing firms : High 30-B
(Zero balance, Life Insurance, Free ATM, Free credit Card, Door step Delivery, opening new acct in 24hrs)
K
h
a
r
g
h
a
r
SMBA
30-B
Group
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