OUTPUT AND ANALYSIS

mall * age Crosstabulation

Age Total

below 25 b/w25-50 above 50

Count 24 11 5 40

Expected Count 19.6 12.4 8.0 40.0

mbd mall % within mall 60.0% 27.5% 12.5% 100.0%

% within age 49.0% 35.5% 25.0% 40.0%

% of Total 24.0% 11.0% 5.0% 40.0%

Count 13 9 8 30

Expected Count 14.7 9.3 6.0 30.0

Mall big bazaar % within mall 43.3% 30.0% 26.7% 100.0%

% within age 26.5% 29.0% 40.0% 30.0%

% of Total 13.0% 9.0% 8.0% 30.0%

Count 12 11 7 30

Expected Count 14.7 9.3 6.0 30.0

best price % within mall 40.0% 36.7% 23.3% 100.0%

% within age 24.5% 35.5% 35.0% 30.0%

% of Total 12.0% 11.0% 7.0% 30.0%

Count 49 31 20 100

Expected Count 49.0 31.0 20.0 100.0

Total % within mall 49.0% 31.0% 20.0% 100.0%

% within age 100.0% 100.0% 100.0% 100.0%

% of Total 49.0% 31.0% 20.0% 100.0%

Chi-Square Tests

Value Df Asymp. Sig. (2-

sided)

Pearson Chi-Square 4.117a 4 .390

Likelihood Ratio 4.184 4 .382
Linear-by-Linear Association 2.918 1 .088
N of Valid Cases 100

a. 0 cells (.0%) have expected count less than 5. The minimum expected
count is 6.00.
INTERPRETATION:-the table shows that the 49% of a respondent below 25 years age group goes
to MBD mall. but The value of chi square is .390 is greater than .05. it shows a insignificant association
b/w mall and age. And the null hypothesis is accepted.
MALL * INCOME Crosstabulation

INCOME Total

BELOW 2 B/W 2-5 LAKH ABOCE 5 LAKH

LAKH

Count 7 27 6 40

Expected Count 8.8 22.4 8.8 40.0

MBD MALL % within MALL 17.5% 67.5% 15.0% 100.0%

% within INCOME 31.8% 48.2% 27.3% 40.0%

% of Total 7.0% 27.0% 6.0% 40.0%

Count 6 16 8 30

Expected Count 6.6 16.8 6.6 30.0

MALL BEST PRICE % within MALL 50.0% 53.3% 26.7% 100.0%

% within INCOME 27.3% 28.6% 36.4% 30.0%

% of Total 6.0% 16.0% 8.0% 30.0%

Count 9 13 8 30

Expected Count 6.6 16.8 6.6 30.0

BIG BAZAR % within MALL 30.0% 43.3% 26.7% 100.0%

% within INCOME 40.9% 23.2% 36.4% 30.0%

% of Total 9.0% 13.0% 8.0% 30.0%

Count 22 56 22 100

Expected Count 22.0 56.0 22.0 100.0

Total % within MALL 22.0% 56.0% 22.0% 100.0%

% within INCOME 100.0% 100.0% 100.0% 100.0%

% of Total 22.0% 56.0% 22.0% 100.0%

Chi-Square Tests

Value Df Asymp. Sig. (2-

sided)

Pearson Chi-Square 4.623a 4 .328

Likelihood Ratio 4.653 4 .325
Linear-by-Linear Association .000 1 1.000
N of Valid Cases 100
a. 0 cells (.0%) have expected count less than 5. The minimum expected
count is 6.60.

INTERPRETATION:-
The table shows that a majority 56% of respondents b/w 2-5 lakh income group goes to mall. but The chi
square value is .328 is greater than .05. it shows a insignificant association b/w mall and income. And
the null hypothesis is accepted.

mall * satisfaction Crosstabulation

satisfaction Tota

strongly agree Agree neutral disagree strongly disagree

Count 27 12 1 0 0

Expected Count 10.8 17.2 5.2 3.6 3.2

mbd mall % within mall 67.5% 30.0% 2.5% 0.0% 0.0% 100

% within satisfaction 100.0% 52.3% 7.7% 0.0% 0.0% 40

% of Total 27.0% 12.0% 1.0% 0.0% 0.0% 40

Count 0 24 6 0 0

Expected Count 8.1 12.9 3.9 2.7 2.4

Mall big bazaar % within mall 0.0% 80.0% 20.0% 0.0% 0.0% 100

% within satisfaction 0.0% 55.8% 46.2% 0.0% 0.0% 30

% of Total 0.0% 34.0% 6.0% 0.0% 0.0% 30

Count 0 7 6 9 8

Expected Count 8.1 12.9 3.9 2.7 2.4

best price % within mall 0.0% 23.3% 20.0% 30.0% 26.7% 100

% within satisfaction 0.0% 13.7 46.2% 100.0% 100.0% 30

% of Total 0.0% 7.0% 6.0% 9.0% 8.0% 30

Count 27 43 13 9 8

Expected Count 27.0 43.0 13.0 9.0 8.0 1

Total % within mall 27.0% 43.0% 13.0% 9.0% 8.0% 100

100.0% 100.0% 100.0% 100.0% 100.0% 100

% of Total 27.0% 43.0% 13.0% 9.0% 8.0% 100

Chi-Square Tests
 Value Df Asymp. Sig. (2-
sided)

Pearson Chi-Square 99.642a 8 .000

Likelihood Ratio 110.057 8 .000
Linear-by-Linear Association 60.379 1 .000
N of Valid Cases 100

a. 8 cells (53.3%) have expected count less than 5. The minimum

expected count is 2.40.

INTERPRETATION:- the table shows that the maximum 53% of respondents are agree.
But the value of chi square is .000 that shows highly significant association b/w mall and
satisfaction level. The null hypothesis is rejected.

mall * occupation Crosstabulation

Occupation Total

Students Businessman employees Professionals

Count 14 13 7 6 40

Expected Count 11.6 13.6 6.0 8.8 40.0

mbd mall % within mall 35.0% 32.5% 17.5% 15.0% 100.0%

% within occupation 48.3% 38.2% 46.7% 27.3% 40.0%

% of Total 14.0% 13.0% 7.0% 6.0% 40.0%

Count 9 10 4 7 30

Expected Count 8.7 10.2 4.5 6.6 30.0

mall big bazaar % within mall 30.0% 33.3% 13.3% 23.3% 100.0%

% within occupation 31.0% 29.4% 26.7% 31.8% 30.0%

% of Total 9.0% 10.0% 4.0% 7.0% 30.0%

Count 6 11 4 9 30

Expected Count 8.7 10.2 4.5 6.6 30.0

best price % within mall 20.0% 36.7% 13.3% 30.0% 100.0%

% within occupation 20.7% 32.4% 26.7% 40.9% 30.0%

% of Total 6.0% 11.0% 4.0% 9.0% 30.0%

Count 29 34 15 22 100
Total Expected Count 29.0 34.0 15.0 22.0 100.0
 % within mall 29.0% 34.0% 15.0% 22.0% 100.0%

% within occupation 100.0% 100.0% 100.0% 100.0% 100.0%

% of Total 29.0% 34.0% 15.0% 22.0% 100.0%

Chi-Square Tests

Value Df Asymp. Sig. (2-

sided)

Pearson Chi-Square 3.504a 6 .743

Likelihood Ratio 3.593 6 .732
Linear-by-Linear Association 2.286 1 .131
N of Valid Cases 100
a. 2 cells (16.7%) have expected count less than 5. The minimum
expected count is 4.50.
INTERPRETATION:-

The table shows that maximum 48.3% of respondents are students who prefers to goes to mall.
But the chi square value is .743 is greater than .05 shows a insignificant association b/w mall
and occupation. The null hypothesis is accepted.
 FACTOR ANALYSIS
KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .620

Bartlett's Test of Sphericity Approx. Chi-Square 75.420

Df 72

Sig. .000

INTERPRETATION:- THE VALUE OF KMO IS .620 THAT SHOWS SAMPLE IS

ADEQUATE AND SIGNIFICANT VALUE OF BARTLETT TEST IS .000 WHICH IS
LESS THAN .5. THAT SHOWS THERE IS INTER-RELATIONSHIP AMONG
VARIABLES.
NULL HYPOTHESIS IS REJECTED.
 Communalities

Initial Extraction

Centrallabelling 1.000 .259

Spacemanagement 1.000 .931
Gooddisplay 1.000 .914
Parking 1.000 .944
Servicequality 1.000 .899
Customerhappiness 1.000 .928
Teamwork 1.000 .764
Hygiene 1.000 .724
Discount 1.000 .968
Properlighting 1.000 .967
Widechoices 1.000 .929
Cleanliness 1.000 .714

Extraction Method: Principal Component

Analysis.
INTERPRETATION:- In the initial all the values are constant. And the values are change after
extraction.

Total Variance Explained

Component Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings

Total % of Cumulative Total % of Cumulative Total % of Cumulative

Variance % Variance % Variance %

1 4.733 39.443 39.443 4.733 39.443 39.443 4.663 38.856 38.856

2 3.787 31.557 71.000 3.787 31.557 71.000 2.730 22.753 61.609
3 1.423 11.856 82.856 1.423 11.856 82.856 2.550 21.247 82.856
4 .848 7.070 89.926
5 .582 4.850 94.776
6 .318 2.651 97.427
7 .176 1.471 98.898
8 .095 .789 99.687
9 .030 .248 99.934
10 .008 .066 100.000
7.586E- 6.321E-
11 100.000
016 015
 6.390E- 5.325E-
12 100.000
016 015

Extraction Method: Principal Component Analysis.

INTERPRETATION:- if the total variance explained is greater than 60% then the variance
explained is very good. And in this table the value is 82.856%. so, it shows a very good relation
among variables.

INTERPRETATION:-the scree plot is a graph of the eigen values against all the factors. The
graph is useful for determining how many factors to retain or extracted. The eigen values 1 or
greater than 1are extracted or retained.
 Component Matrixa

Component

1 2 3

Centrallabelling .138 -.446 -.203

spacemanagement .803 .401 -.354
Gooddisplay .916 .244 .129
Parking -.579 .775 -.092
Servicequality -.630 .694 .143
customerhappiness -.192 .703 -.630
Teamwork .684 .503 .207
Hygiene -.205 .537 .627
Discount .976 .021 .122
Properlighting .263 .866 -.385
Widechoices .963 .011 .052
Cleanliness .064 .706 .460

Extraction Method: Principal Component Analysis.

a. 3 components extracted.

INTERPRETATION:- those values which are extracted under scree plot are taken into
component matrix table.

Rotated Component Matrixa

Component

1 2 3

Centrallabelling .019 -.480 -.169

spacemanagement .837 -.137 .460
Gooddisplay .954 .058 -.008
Parking -.401 .604 .647
Servicequality -.448 .719 .426
customerhappiness -.088 .102 .954
Teamwork .793 .342 .133
Hygiene -.027 .847 -.071
Discount .964 -.115 -.161
Properlighting .411 .284 .847
Widechoices .942 -.167 -.115
Cleanliness .256 .793 .143

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.

INTERPRETATION:- under 1 component those factors whose value is greater than .35. these
extracted factors are grouped under one factor.

Reliability Statistics

Cronbach's N of Items
Alpha

.926 5

INTERPRETATION:- under 1 component, the cronbach alpha value is .926 and it is more
than .35. so, this shows reliable results.

Reliability Statistics

Cronbach's N of Items
Alpha

.768 3

INTERPRETATION:- under 2 component, the cronbach alpha value is 0.768 and it is

more than .35. so, it shows reliable results.

Reliability Statistics
 Cronbach's N of Items
Alpha

.814 3

INTERPRETATION:- under 3 component, the cronbach alpha value is .814. and it is more
than .35. so, it shows reliable results.

FINDINGS OF RESEARCH
1. BELOW 25 YEARS AGE GROUP MOST OF THE RESPONDENTS
PREFERS TO GOES TO MBD MALL.

2. B/W 2-5 LAKH INCOME GROUP , THE MAXIMUM % OF

RESPONDENTS PREFERS TO GOES TO MBD MALL.
3. STUDENTS VISIT MORE TO MBD MALL, MAY BE DUE TO
MORE FACLITIES AVAILABLE THERE LIKE ENTERTAINMENT,
FOR SHOPPING AND FOOD ITEMS ETC.
.4. THE MAXIMUM % OF RESPONDENTS ARE AGREE.s

CONCLUSION
AT THE END, THE CONCLUSION OF
MY RESEARCH IS THE MAXIMUM %
OF RESPONDENTS LIKE TO VISIT MBD
MALL DUE TO VARIOUS FACILITIES
MOREOVER, IT INCLUDES
EVERYTHING LIKE ENTERTAINMENT,
SHOPPING MALL, FOOD ITEMS.
REFERENCES:-

www.big-consultants.com
Indianresearchjournal.com
www.mairec.org
www.india-briefing news.com
www.fibre2fashion.com
7 .176 1.471
98.898

Rotated Component Matrixa

Component

1 2 3

centrallabelling .019 -.480 -.169

spacemanagement .837 -.137 .460
gooddisplay .954 .058 -.008
parking -.401 .604 .647
servicequality -.448 .719 .426
customerhappiness -.088 .102 .954
teamwork .793 .342 .133
hygiene -.027 .847 -.071
discount .964 -.115 -.161
properlighting .411 .284 .847
widechoices .942 -.167 -.115
cleanliness .256 .793 .143

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.
Total Variance Explained

Total Variance Explained

Component Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings

Total % of Cumulative Total % of Cumulative Total % of Cumulative

Variance % Variance % Variance %

1 4.733 39.443 39.443 4.733 39.443 39.443 4.663 38.856 38.856

2 3.787 31.557 71.000 3.787 31.557 71.000 2.730 22.753 61.609
3 1.423 11.856 82.856 1.423 11.856 82.856 2.550 21.247 82.856
4 .848 7.070 89.926
5 .582 4.850 94.776
6 .318 2.651 97.427
7 .176 1.471 98.898
8 .095 .789 99.687
9 .030 .248 99.934
10 .008 .066 100.000
7.586E- 6.321E-
11 100.000
016 015
6.390E- 5.325E-
12 100.000
016 015

Extraction Method: Principal Component Analysis.