Our chosen genre is rock, the music video I have chosen to analyse

based on Andrew Goodwins theory is Face Down by The Red

Jumpsuit Apparatus, an American rock band. The band create songs
within the sub-genres of Post-hard-core rock, Pop Punk and Alterna-
tive Rock.

It is important to highlight the technical codes as often everything that is

It is easy to promote a band through their music videos and this is done through making the
band the stars of the music video and giving them more screen time, there are also many
close-ups of the band members individually throughout the video. Another aim of this is to
show off the rock star lifestyle. Also, fans may aspire to be like the band members and the
only way they can see how they act/what they do is through the way they are shown in their
videos.
done in a music video such as lighting, slow motion and camera movement
is done for a reason. In this video, there is a lot of camera movement, this
may be because the genre is rock and a lot of movement can come across
as being aggressive which is something commonly associated with the rock
genre.

There are segments where it has been cut to the beat (thought beats) how-
ever this isnt consistent throughout the whole video. Though beats are
thought of as almost seeing the sounds. Cutting to the beat can help to
engage the viewer and create rhythm and pace when listening to a song
and watching the video at the same time. An example of this is at the be-
ginning of the video when the band are introduced using close up shots.
The whole song is based upon a women in an abusive relationship with a man. The
video for Face Down strongly portrays the songs narrative. At the beginning a
women enters her home and reveals bruises on her body. She picks up a shirt that
belongs to her abuser and everything around her begins to shatter and as she
walks around her home more household items break around her. The act of break-
ing and smashing items acts as an outlet for aggression.
Even though this woman is being abused, there is still frequent reference to notion
of looking (Voyeurism).