Assignment

In

MIL

Submitted by: John Lloyd A. Vincoy

Submitted to: Mr. Hernando

1. What is Information Literacy?

Information literacy is a crucial skill in the pursuit of knowledge. It involves recognizing when
information is needed and being able to efficiently locate, accurately evaluate, effectively use,
and clearly communicate information in various formats. It refers to the ability to navigate the
rapidly growing information environment, which encompasses an increasing number of
information suppliers as well as the amount supplied, and includes bodies of professional
literature, popular media, libraries, the Internet, and much more. Increasingly, information is
available in unfiltered formats, raising questions about its authenticity, validity, and reliability.
This abundance of information is of little help to those who have not learned how to use it
effectively.

Source: http://www.wesleyan.edu/libr/infoforyou/infolitdefined.html

2. Why Information Literacy is important?

Information literacy is important for todays learners, it promotes problem solving approaches
and thinking skills asking questions and seeking answers, finding information, forming
opinions, evaluating sources and making decisions fostering successful learners, effective
contributors, confident individuals and responsible citizens.

Source: http://www.therightinformation.org/realrelevant-importanceof/

"Children and young people not only need to be able to read for information; they also need
to be able to work out what trust they should place on the information and to identify when
and how people are aiming to persuade or influence them." Curriculum for Excellence
(2009) Literacy across learning Principles and practice paper

For all societies, Information Literacy is becoming an increasingly important component of

not only literacy policies and strategies, but also of global policies to promote human
development. UNESCO (2003) Towards an Information Literate Society

3. 5 Components of Information Literacy

1st Identify
Firstly you will need to identify what type of information you need. This will vary
depending on your subject and the type of assignment you are writing. For example:
A postgraduate dissertation on the relationship between family breakdown and
addiction
Is very different to an
Undergraduate marketing assignment outlining a digital marketing strategy for
selling bike tours
The information need for the first example will be met by reading:
Books on addiction
Books on family breakdown
Conference Proceedings
Government Reports
Charity Reports
Journal Articles
Peer-Reviewed Journal Articles

Whereas information for the second example will be met by reading:

Book on Marketing Strategy
Books on Digital Marketing Strategy
Journal Articles
Case Studies
Reports
Periodical Reports
Trade Publications
Industry Reports

2nd Find
Finding book in the library collection can be done by searching the library catalogue.
Books are a fantastic resource for you to use for academic writing, however when you
need to find more detailed information you will need to look for reports, journal articles,
 conference proccedings and more. DBS Library subscribes to 100,000s of these type of
sources. You can search them via our Discovery Tool.

3rd Evaluate
The sources that you use for your academic work is evidence that you are presenting to
the reader (lecturer) in order to argue your case. The stronger the evidence the stronger
the case you are making. This is why you should use only academic sources for your
work. It is easy to find high quality academic sources from library material, but you will
need to evaluate material that you find freely online in order to ascertain whether it is
good enough to use for you assignment. One method to evaluate this information is to use
the CRAAP test of information evaluation.

4th Apply
Next, you will need to apply information effectively to accomplish a specific goal, such as
writing a dissertation or outlining a digital market strategy.
This can be done by:
1. Direct Quotations
When using someone else exact words, always place them within quotation
marks.
2. Paraphrasing
Instead of using a direct quote you can re-write someone elses idea or theory in
your own words. This is called paraphrasing. However, you must completely re-
write the original text you cannot simply change it around a little!
3. Summarising
If you want to give a brief synopsis of the entire content of another work, you can
briefly summarise it without going into a lot of detail.
5th Acknowledge
Finally, you will need to acknowledge your sources of information. This means you will
need to cite your information sources in text and create a works cited page (bibliography).
Remember to be consistent in your referencing. Be aware of which referencing style you
should use & follow the format set out in the Library guide.
Business students use Harvard
Arts students use APA
Law students use OSCOLA
Source: http://libguides.dbs.ie/skills/literacy/fiveskills

4. What are types of Media? And give at least 10 examples in each and its definition?

The Four Types of Media/s

(definition and examples)

1. Print Media

The oldest media forms are newspapers, magazines, journals, newsletters, flyers, poster,

brochures, calling cards, invitation cards, report cards and other printed material. These

publications are collectively known as the print media. Although print media readership has

declined in the last few decades, many Americans still read a newspaper every day or a

newsmagazine on a regular basis. The influence of print media is therefore significant. Regular

readers of print media tend to be more likely to be politically active.

The print media is responsible for more reporting than other news sources. Many news reports on

television, for example, are merely follow-up stories about news that first appeared in

newspapers. The top American newspapers, such as the New York Times, the Washington

Post, and the Los Angeles Times, often set the agenda for many other media sources.

Source: http://www.sparknotes.com/us-government-and-politics/american-government/the-
media/section1.rhtml

2. Broadcast Media

Broadcast media are news reports broadcast via radio and television. For example speeches,
documentaries, interviews, advertisements, daily news, financial markets, weather news, local
news and foreign news. Television news is hugely important in the United States because more
Americans get their news from television broadcasts than from any other source.

Source: http://www.sparknotes.com/us-government-and-politics/american-government/the-
media/section1.rhtml
 3. Online advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a
form of marketing and advertising which uses the Internet to deliver promotional marketing
messages to consumers. For example Banner Ads, Text Links, Coupons, AdWords, Websites,
Videos, Social Media, Facebook Sponsored Posts and Sponsorships. Consumers view online
advertising as an unwanted distraction with few benefits and have increasingly turned to ad
blocking for a variety of reasons.

Source :http://smallbusiness.chron.com/online-advertising-examples-10351.html

https://blog.udemy.com/advertising-examples/

4. Specialty Media

Specialty advertising involves giving away gifts in the form of small handy items with the
permanent promotional message imprinted on them for the target market. Hence this gifts serves
as the promotional product as they bring with them some specific message Specialty products
include the name and logo of the distributing company or association. Specialty advertising must
not be confused with product samples where we sell free product samples. Specialty products are
not usually personalized for any specific customer. Some specialty products are- calendars,
business gifts and awards, t shirts, pens, hand bags and small luggage bags, diaries, key-rings etc

Put your brand at the center of attention. Specialty advertising includes many diverse campaign
additives from printing technologies to street teams that are sure to engage an audience. It
involves Extensions and Embellishments, Wrapped Media, Printing Technologies, Audio
Technologies, Mobile Technologies, Engagement Zones & Street Teams Digital Media

Source: http://www.outfrontmedia.com/whatwedo/solutions/specialty/pages/default.aspx